Invibes
Native advertising platform connecting advertisers with premium publisher inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Invibes Advertising NV
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Technologiepark-Zwijnaarde 82, 9052 Gent, Belgium
- Company size
- 50–200
- Market role
- AdTech Vendor
- Ticker
- ALINV
- Official website
- invibes.com
What Invibes does
Invibes operates a two-sided adtech model. On the demand side, it sells native and related digital advertising solutions to brands and media agencies. On the supply side, it integrates with publishers and media owners to monetise inventory using in-feed formats. The company creates value by packaging premium supply, data-driven targeting, campaign delivery, creative personalisation and reporting into one proprietary platform, then monetising the media spend and associated technology layer.
Category differentiation
Invibes is not a general-purpose DSP or a consumer media publisher. It is an open-web native advertising platform focused on in-feed formats, publisher monetisation and advertiser campaign delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Invibes is a Belgian-listed advertising technology company operating a proprietary native advertising platform for brand advertisers, agencies and digital publishers. Its core business is delivering in-feed advertising across premium publisher inventory on the open web, using contextual and behavioural analysis, campaign optimisation and proprietary formats designed to sit within editorial environments. The company makes money from advertiser campaign spend flowing through its platform, combining access to publisher inventory with platform and execution economics. Its product set spans advertiser self-service tools, publisher monetisation tools, native and video campaign delivery, creative personalisation through its Fusion offering, and add-on features such as carbon-neutral campaign labelling.
Business model & monetisation
Invibes monetises mainly through campaign-based advertising revenue tied to media spend on its proprietary platform. Commercial mechanics appear to include CPM-led pricing and performance-linked campaign economics, with Invibes taking a margin across inventory access and platform delivery. Additional monetisation likely comes from premium creative formats, self-service usage, AI-powered personalisation capabilities in Fusion, and add-on sustainability features such as carbon-neutral campaign labelling.
- Native advertising campaign delivery
- Media spend margin and campaign pricing
- Platform access and self-service campaign management
- SaaS / software subscription or platform fee
- AI-driven creative personalisation
- Premium feature or bundled upsell
- Publisher monetisation and inventory services
- Take-rate on monetised inventory
- Carbon-neutral campaign add-ons
- Value-added premium service
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
INVIBES GROUP
IAB vendor record: 436
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 9
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Competitors & alternatives
- Dianomi
Premium native advertising marketplace for advertisers and publishers.
- MGID
Native advertising platform for advertisers and digital publishers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Invibes
What is Invibes?
Invibes is a Belgian-listed advertising technology company that runs a proprietary native advertising platform for brands, agencies and publishers.
Who uses Invibes?
Brand advertisers, media agencies, media buyers, digital publishers and media owners use Invibes to run campaigns or monetise inventory.
How does Invibes make money?
It earns revenue mainly from advertiser campaign spend flowing through its native advertising platform, supplemented by platform, premium feature and service economics.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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