AppSamurai

The company operates as a mobile adtech platform and managed-service provider. On the demand side, it aggregates mobile ad inventory from apps and OEM on‑device placements into a programmatic demand-side platform and related tools (e.g. ROAS forecasting). It uses in‑house optimisation to deliver performance campaigns for advertisers, mainly app marketers and game publishers.

On the supply side, it offers monetisation products that help app publishers and game studios generate advertising revenue, including rewarded engagement formats and broader inventory yield solutions. Value is created by improving advertisers’ acquisition efficiency (installs, ROAS, retention) and by increasing publishers’ fill rates and effective yield across inventory. Revenue comes from buying media from inventory sources at one price and selling it to advertisers at a higher blended price, plus service and optimisation fees, and revenue share on publisher monetisation.

AppSamurai is a United States–based mobile advertising technology company focused on user acquisition and monetisation for mobile apps and games. Its core offering is a programmatic demand-side platform with access to in‑app and OEM on‑device inventory, complemented by products for rewarded user acquisition, app discovery on devices, and publisher monetisation.

The company generates revenue by running performance and brand campaigns for app marketers, particularly mobile game studios, and by helping publishers monetise their inventory. It earns money through media buying mark‑ups or margins on CPM/CPI/CPA campaigns, plus managed‑service or platform fees, and revenue‑share arrangements on monetisation products. Clients are mobile app owners, game studios, and marketing agencies seeking scale in user acquisition, retargeting, and in‑app ad revenue.