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Lead DevelopmentFACT · 4/5•8 Oct '26•Via OpenAI Blog

Pollo AI uses OpenAI models for ad creation

Pollo AI, a video creation platform with over 26 million users, has launched Pollo Agent and Photo to Video Ads, leveraging OpenAI models including GPT-6 Astra and GPT-Image-2.5. The tools aim to simplify video and image generation for marketers and creators, enabling rapid ad production from static photos. Pollo AI reports reduced model-switching time by over 50% and showcases use cases like luxury fragrance ads and jewelry campaigns. The platform is expanding beyond content creators to small businesses and DTC brands, integrating OpenAI's multimodal capabilities for creative workflows.

•Pollo AI has over 26 million users.
•Pollo Agent uses OpenAI models including GPT-6 Astra and GPT-Image-2.5.
•Photo to Video Ads tool generates short video ads from still images.

Entities:OpenAI

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FACT · 4/56 Oct '26· Via Adweek

Prime Video Wins Global Emmy Awards Rights

Prime Video has acquired the global streaming rights to the Emmy Awards in a six-year agreement with the Television Academy, marking the first time the ceremony will have a dedicated home. Starting in 2027, the Emmys will be streamed live for free in over 240 countries and territories, with no subscription required, including for non-Prime members. The deal reportedly worth $15 million per year exceeds the previous 'Wheel Deal' rotation among ABC, CBS, Fox, and NBC, which paid $8-10 million annually for U.S. rights. This move follows a broader trend of awards shows migrating to streaming, such as the Oscars moving to YouTube in 2029 and Netflix streaming the SAG Awards since 2024. Prime Video aims to transform the Emmys into a year-round cultural celebration.

•Prime Video acquires global rights to the Emmy Awards for six years, starting in 2027.
•The deal is reportedly worth around $15 million per year.
•The Emmys will stream live for free in over 240 countries, without requiring a subscription.

Prime Video Amazon

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FACT · 4/52 Oct '26· Via Koelnmesse

Imaging World moves to Cologne: Koelnmesse and RINGFOTO to jointly manage the photography, video and content creation festival starting in 2027

Koelnmesse expands its event portfolio with the acquisition of Imaging World. RINGFOTO and Koelnmesse to jointly host and organise the established trade fair for photography and video. First edition at the new location to be held from 24 to 26 September 2027 under the new name 'Imaging World inspired by photokina'.

Koelnmesse

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FACT · 4/51 Oct '26· Via Mobilegamer.biz

Video Games Europe Hits Back at EU Watchdog Over IAP Practices

The EU Consumer Protection Cooperation Network has launched coordinated enforcement actions against major game companies including King, Supercell, Mojang, Riot Games, Activision Blizzard, Ubisoft, Crytek, InnoGames, Plarium Europe, and PLR Worldwide Sales over their in-game virtual currency practices. The CPC Network claims these companies have not made substantive changes following its 'Key Principles' published in March 2025, particularly regarding loot boxes, dark patterns, and practices that encourage children to spend money. Trade bodies Video Games Europe and the European Game Developers Federation have pushed back, disputing the legal classification of in-game currencies as digital representations of value and citing a European Court of Justice ruling on Runescape. They propose six commitments including clearer real-money pricing, refunds for unused bundles within 48 hours, 30 days' notice before content removal, and enhanced parental controls, conditional on addressing legal uncertainty.

•EU CPC Network launched coordinated enforcement actions against game companies including King, Supercell, Mojang, Riot Games, Activision Blizzard, Ubisoft, Crytek, InnoGames, Plarium Europe, and PLR Worldwide Sales.
•CPC Network published joint statement on September 30, citing non-compliance with its 'Key Principles' on in-game currencies from March 2025.
•Video Games Europe and European Game Developers Federation published a rebuttal on September 30, disputing legal classification of in-game currencies.

King Supercell Activision Blizzard Ubisoft Minecraft

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FACT · 4/51 Oct '26· Via Horizont

Zalando and ERGO Transform Video Production with Google AI

At the YouTube Festival 2026, Lounge by Zalando and ERGO showcased how they leverage Google AI to revolutionize video production. Lounge by Zalando halved its production time for the Black Friday 2025 campaign using Veo 3 and Imagen 3, reducing it from three months to 1.5 months. ERGO is piloting an 'Agentic Gen AI Marketing Engine' with Deloitte and Google, which automates the creation of localized YouTube video ads from simple inputs. The engine generates up to 50 assets per month, a 20-fold increase, and cuts production time from weeks to days. Both companies emphasize maintaining brand identity and human oversight. YouTube's higher ROI compared to linear TV (90%) and paid social (70%) drives budget shifts, according to studies by Ekimetrics and Nielsen.

•Lounge by Zalando reduced campaign production time from 3 months to 1.5 months using Google AI (Veo 3, Imagen 3).
•ERGO is piloting an 'Agentic Gen AI Marketing Engine' with Deloitte and Google to automate YouTube video creation.
•The ERGO engine can produce up to 50 video assets per month, a 20-fold increase from current levels.

Zalando ERGO Google Deloitte

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FACT · 4/530 Sept '26· Via Adweek

Runway's AI Video Agent Automates Ad Creation and Optimization

Runway, an AI video-generation startup, has launched Runway Ads, an AI agent integrated into its web app. The agent autonomously creates, localizes, and publishes ad variations across Meta, Google, and TikTok, then analyzes performance data to inform future creative iterations. In internal tests, Runway reported a 1,000% increase in ad volume, doubled ROAS, and a 41% reduction in cost per subscriber. The tool contributed to Runway's $100 million in annual recurring revenue and is initially available to select companies, with a public rollout planned. Lovable is the launch partner. Additional announcements include the open-weight model Praxis-1, the World Interface Model Solaris, and availability on the OpenAI Marketplace.

•Runway launched Runway Ads, an AI agent for creating, localizing, and publishing ad variations.
•The agent connects to Meta, Google, and TikTok accounts and uses performance data for creative iteration.
•Internal testing showed a 1,000% increase in ad volume, doubled ROAS, and a 41% decrease in cost per subscriber.

Runway Lovable Usercentrics ElevenLabs OpenAI

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FACT · 4/530 Sept '26· Via Retail-News

EU cracks down on video game virtual currencies

The EU's Consumer Protection Cooperation (CPC) network has initiated coordinated actions against nine video game companies over virtual in-game currencies. The investigation focuses on price transparency, withdrawal rights, purchase mechanisms, and protection of young or vulnerable players. The CPC network had previously issued guidelines in 2025 for transparency and fairness in virtual currencies, but after a dialogue with the industry that yielded insufficient results, a market review led to these actions. A separate measure targets Activision Blizzard UK Limited regarding Diablo Immortal and Call of Duty Mobile. The EU aims to pressure business models relying on virtual currencies and microtransactions, not to ban them, but to ensure compliance with EU consumer law. Key issues include clear price information, explanations of the 14-day withdrawal right, and better protection for minors.

•EU CPC network targets nine video game companies over virtual currencies
•Investigations cover titles like Candy Crush Saga, Minecraft, Valorant, Clash of Clans, Forge of Empires, For Honor, Hunt: Showdown 1896
•Separate action against Activision Blizzard UK Limited over Diablo Immortal and Call of Duty Mobile

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FACT · 4/529 Sept '26· Via AINews swyx

Claude Opus 5.5 Dominates Explainer Video Creation

Anthropic's Claude Opus 5.5 has become a sensation in the AI community for its ability to generate high-quality motion graphics and explainer videos entirely from code. Users report creating impressive 15-second to 90-second animated videos with single prompts, leading to viral posts on X and Reddit. The model tops OpenRouter in share of spend and tokens among Anthropic models. Beyond video generation, Opus 5.5 leads benchmarks like SimpleBench at 88.4% and is praised as Anthropic's best vision model. The community notes its cost-efficiency, being 60% lower cost than Fable 5.1. The newsletter also covers other AI developments including GPT-6 variants, Gemini 3.8 Flash, and Xiaomi's MiMo-V2.6-Pro, alongside new decision models like TypeSafe's Jev and infrastructure updates from LangChain and Perplexity.

•Opus 5.5 is the #1 model on OpenRouter in share of spend and tokens among Anthropic models.
•Opus 5.5 leads SimpleBench at 88.4% and is ranked Anthropic's best vision model.
•Users create viral explainer videos with Opus 5.5 using single prompts, with videos exceeding 2 million views.

Anthropic OpenRouter Google Xiaomi TypeSafe AI LangChain Perplexity Meta Liquid AI Sakana AI

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FACT · 4/529 Sept '26· Via Discord

Discord Opens Advertising to Brands of All Sizes With Ads Manager and Video Quests

Discord announced a new press release on Sep 29, 2026: 'Discord Opens Advertising to Brands of All Sizes With Ads Manager and Video Quests'. This is a major product launch expanding advertising capabilities.

Discord

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FACT · 4/528 Sept '26· Via VideoWeek

Dailymotion Launches Business Unit Combining Signals Across Video Ecosystem

Dailymotion has announced the launch of Dailymotion Business, a new global proposition that consolidates its video technology, advertising, monetization, and proprietary intelligence capabilities. The offering is designed to help media owners, enterprises, creators, and brands maximize value from video by connecting signals across its ecosystem. Dailymotion Business is organized into four lines of business: Audience Path, Motion, Exchange, and Edge, all powered by an agentic AI operating system called Ray. The company reports five billion monthly video streams reaching over 400 million consumers and two billion monthly actionable audiences. Early results with automotive client Honda demonstrate the effectiveness of the platform, with campaigns generating over 9,600 qualified conversations. The launch marks Dailymotion's evolution from a pioneering European video platform into a global video technology business.

•Dailymotion launched Dailymotion Business, a new global proposition combining video technology, advertising, monetization, and proprietary intelligence.
•Dailymotion Business is organized into four lines of business: Audience Path, Motion, Exchange, and Edge.
•The offering is powered by Ray, an agentic AI operating system that connects social, creation, consumption, and campaign signals.

Honda Euronews

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FACT · 4/525 Sept '26· Via Trending Topics (DACH/CEE Innovation & Tech)

Higgsfield Hits $1B Revenue as OpenAI Shuts Sora

Higgsfield, an AI video platform, has surpassed $1 billion in annualized revenue, as announced by CEO Alex Mashrabov. The company grew 20x in a year, reaching a $5.4 billion valuation with a $400 million Series B led by DST Global. Higgsfield's platform aggregates multiple AI models, including Veo, Kling, and Seedance, and serves creative agencies, with 78% of Fortune 500 companies using it. OpenAI's shutdown of Sora has reduced competition, driving demand to multi-model platforms like Higgsfield. The company's enterprise adoption grows 115% month-over-month, and it has positive gross margins. Higgsfield's products include Cinema Studio and Marketing Studio, targeting filmmakers and marketing teams.

•Higgsfield crossed $1 billion in annualized revenue.
•Company raised a $400 million Series B led by DST Global, quadrupling valuation to $5.4 billion.
•OpenAI discontinued Sora, reducing competition in AI video.

OpenAI Higgsfield AI DST Global ByteDance Google Kuaishou Alibaba Group Black Forest Labs X.AI Corp.

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FACT · 5/525 Sept '26· Via Trending Topics (DACH/CEE Innovation & Tech)

Higgsfield Hits $1B Revenue Run Rate, OpenAI Shuts Sora

Higgsfield, an 18-month-old AI video startup, announced it has surpassed a $1 billion annualized revenue run rate. CEO Alex Mashrabov shared the news on LinkedIn, with Bloomberg also reporting. The company grew 20x in one year, from ~$200M at the end of 2025 to $500M in June 2026, $700M in August, and now $1B. This follows a $400M Series B led by DST Global in August 2026, which quadrupled its valuation to $5.4B. Key metrics include 115% monthly growth in enterprise usage, 300% net revenue retention, and positive gross margins since early 2026. Higgsfield aggregates top AI video models from ByteDance, Kuaishou, Google, and Alibaba. The shutdown of OpenAI's Sora in April 2026 has created market opportunities, with Higgsfield attracting former Sora users. Competitors include Runway, Pika, and Luma AI.

•Higgsfield surpassed $1 billion in annualized revenue run rate, announced September 2026.
•The company grew 20x in one year, from ~$200M at end of 2025 to $1B.
•In August 2026, Higgsfield raised $400M in Series B led by DST Global, valuing it at $5.4B.

OpenAI Higgsfield AI DST Global ByteDance Kuaishou Alibaba Group Google Black Forest Labs Runway Synthesia X.AI Corp.

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FACT · 5/524 Sept '26· Via AdButler

How Broadcasters Are Packaging Video and Audio Into One Buy

Explore how broadcasters combine video and audio in one advertising buy, and what it takes to manage delivery, pacing, and reporting across both.

AdButler

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FACT · 4/523 Sept '26· Via techcrunch

YouTube's Ask YouTube expands into AI-powered video shopping

At its Made On YouTube event, YouTube announced that its AI-powered conversational search feature, Ask YouTube, will now serve as a shopping companion. The feature will provide organized product recommendations, comparison tables, and follow-up question capabilities on watch pages. This leverages a custom Gemini model that maps complex queries to specific moments in videos. YouTube reported that over 140 million people used Ask YouTube in June, a 500% increase since December, highlighting the growing adoption of AI-driven discovery and its potential impact on commerce.

•Ask YouTube, an AI conversational search feature, will now function as a shopping companion.
•The feature will provide product comparisons and follow-up questions on video watch pages.
•Over 140 million people used Ask YouTube in June, up 500% since December.

YouTube Alphabet

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FACT · 4/523 Sept '26· Via https://martechseries.com/feed/

Magnite Named Primary Video Ad Server and Programmatic Provider for HP TV+

Magnite, the largest independent sell-side advertising company, has been selected as the primary video ad server and programmatic technology provider for HP TV+, HP's free ad-supported streaming TV (FAST) environment for personal PCs. This partnership enables HP TV+ to connect advertisers with active PC audiences across various content categories. Through Magnite's omnichannel suite and ClearLine Curation, HP Media Network can offer consent-based audience intelligence for programmatic activation, with access to nearly 100 off-the-shelf audience segments and over 1,200 PC apps. The integration aims to streamline advertising access to HP TV+'s banner and video inventory, supporting the growth of HP's streaming advertising business.

•Magnite is named the primary video ad server and programmatic technology provider for HP TV+.
•HP TV+ is HP's native free ad-supported streaming TV (FAST) environment for personal PCs.
•The partnership provides programmatic access to HP TV+ banner and video inventory.

Magnite HP

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FACT · 4/523 Sept '26· Via OpenAI Blog

Invideo Improves Color Grading 3x with GPT-6 Astra

OpenAI highlights how Invideo, an agentic video editor, leverages GPT-6 Astra to enhance its AI capabilities. The model enables more efficient planning of complex edits with frame-level accuracy, reducing reasoning steps and maintaining the editor's original objective over longer tasks. Notably, Invideo reports a threefold improvement in success rates for color grading and correction tasks. Additionally, the agent can create custom, fully editable effects from descriptions and visual references, with a small team producing around 50 effects in a day. This integration helps creative professionals retain control while reducing tedious manual work, showcasing the practical application of advanced AI in video editing.

•Invideo is an agentic video editor using GPT-6 Astra.
•GPT-6 Astra enables planning edits with frame-level accuracy.
•Astra uses fewer reasoning steps and output tokens for complex work.

invideo OpenAI

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FACT · 4/522 Sept '26· Via VideoAmp

VideoAmp Receives JIC Re-Certification as National TV Measurement Currency Through 2028

VideoAmp announced it received JIC re-certification as a national TV measurement currency through 2028, as covered by Adweek. Additionally, VideoAmp is powering DeepIntent's new Cora platform for linear TV planning and forecasting, and GumGum's sports media solution for addressable audiences.

VideoAmp

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FACT · 4/522 Sept '26· Via Adweek

Sorrell's S4S Ventures Invests in AI Video Startup Higgsfield

S4S Ventures, co-founded by Sir Martin Sorrell, has invested in Higgsfield, an AI startup that enables users to create AI images and videos. Higgsfield recently closed a $400 million Series B round at a $5.4 billion valuation, led by DST Global with participation from Goldman Sachs Alternatives, Valor Capital, and Tribe Capital. S4S co-founder Sanja Partalo highlighted Higgsfield's potential to address brands' need for high-volume, fast content production. The investment underscores the growing interest in AI-driven content creation tools for marketing and advertising applications.

•S4S Ventures, co-founded by Sir Martin Sorrell, invested in Higgsfield.
•Higgsfield closed a $400 million Series B at a $5.4 billion valuation.
•The Series B round was led by DST Global.

S4S Ventures Higgsfield AI DST Global Goldman Sachs Tribe Capital

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FACT · 4/521 Sept '26· Via Hello China Tech

China's AI Gap Splits Three Ways: Code, Video, Copying

The article analyzes the AI capability gap between China and the US across three dimensions: coding, video generation, and model distillation. On Terminal-Bench 4.0, the best Chinese model (GLM-5.3) scores 41.8% versus OpenAI's GPT-6 Astra at 58.2%, but on DeepSWE, Kimi K3 matches Codex at 68%. In video generation, Chinese models dominate top rankings, while in image editing they lag. The article also highlights Nvidia's use of DeepSeek's R1 for training and Anthropic's allegations against Chinese labs for extracting Claude capabilities. It questions the role of compute, platform ownership, and licensing in shaping these gaps.

•As of September 19, 2026, the best Chinese model on Terminal-Bench 4.0 (GLM-5.3) scores 41.8%, while OpenAI's GPT-6 Astra scores 58.2%.
•On the DeepSWE benchmark, Kimi K3 and OpenAI's Codex both score 68%.
•Chinese models hold five of the top ten spots on LMArena's image-to-video leaderboard.

OpenAI Z.ai (also marketed as Zhipu AI / 智谱AI)NVIDIA Anthropic Alibaba Group Moonshot AI ByteDance DeepSeek

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FACT · 4/516 Sept '26· Via Topsort

Meet Universal Ads: Expand Commerce Media Across CTV, Streaming, and Digital Video

Discover Topsort Universal Ads, a new offsite channel that enables vendors to launch video campaigns across CTV, streaming, and digital inventory with a unified workflow.

Topsort

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