Synthesia

The company operates as a horizontal enterprise software provider focused on AI-generated video creation. It offers a self-service web platform and API that turn scripts or screen recordings into videos with synthetic presenters and voiceovers in many languages. Value is created by reducing the cost, time, and complexity of producing instructional and communication videos, removing the need for filming equipment, studios, or repeated shoots with presenters.

Revenue is generated mainly via recurring SaaS subscriptions with different feature sets, credit allowances, and user limits for smaller teams through to large enterprises. Additional value and revenue come from premium services such as custom and studio-grade avatars, AI dubbing, bulk personalisation features, and partner-driven integrations that embed its capabilities in other products. Enterprise customers receive bespoke packages that can include implementation support, onboarding, and account management.

Synthesia is a UK-based AI video software company that provides a browser-based platform to generate presenter-led videos from text using synthetic avatars and voices. It focuses on corporate use cases such as learning and development, training, internal communications, and marketing content, enabling organisations to produce multilingual videos without cameras, studios, or on-screen talent.

The company monetises through SaaS subscriptions with tiered plans and usage-based credits, alongside higher-priced enterprise offerings and custom avatar services. Its customers are predominantly business teams and enterprises that need scalable, localised video production, as well as partners and developers who integrate its video generation capabilities via API into other software workflows.