Synthesia

Synthesia operates a B2B SaaS model. It provides browser-based software for creating and localising video content without traditional production resources, packaging avatar generation, text-to-video, voice synthesis, voice cloning, collaboration and analytics into subscription software. Value is created by reducing production cost and turnaround time for recurring business video use cases such as training, internal communication, product education and marketing content.

Synthesia is a UK-based private software company that provides a cloud platform for generating business videos using AI avatars, synthetic voices, voice cloning, localisation and screen recording tools. Its core product is an end-to-end video creation workflow aimed at replacing parts of traditional filming, dubbing and post-production for routine corporate content.

The company primarily sells to business teams rather than consumers, especially enterprise and mid-market users in marketing, learning and development, sales enablement, HR and internal communications. It makes money through subscription plans, with custom enterprise contracts for higher usage, security, localisation and branded avatar capabilities.