COMPANY

Synthesys

Synthesys is a aI video and voice platform for production-ready marketing content.

Analyst Perspective

Synthesys is a UK-based B2B SaaS company operated by NOUVEAU MEDIA LTD. It provides a cloud platform for AI-generated video, voice, avatars and dubbing, combining prompt-based creation, model orchestration, lip synchronisation and localisation workflows in a single interface. Its products are used to create advertisements, explainers, training content, product walkthroughs and multilingual media assets. The company generates revenue through subscription plans with tiered feature access and usage credits, with customised enterprise pricing for higher-volume needs. Its direct customers are marketing teams, creative agencies, e-commerce brands, enterprise content teams, localisation teams and media producers that need faster and lower-cost production of commercial content.

Analyst Signal Briefing

Updated: 29 Jul 2026

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Key insights about Synthesys

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Category Differentiation

This company is a B2B AI content production software provider, not a film studio, media owner or foundational LLM developer. It sells workflow software for generating commercial video and voice assets rather than operating an advertising platform or publisher network.

Synthesys: About

Synthesys operates a software subscription model centred on AI-assisted content production. It aggregates multiple model capabilities into one web platform, abstracts technical complexity for business users, and converts media creation tasks such as scripting, video generation, voiceover, avatar production and dubbing into repeatable self-serve workflows. Value is created by reducing production time, eliminating parts of traditional filming and post-production, and enabling scalable multilingual content generation for commercial use.

How Synthesys Works & Monetises

Business model analysis and core revenue streams

Synthesys monetises through tiered SaaS subscriptions backed by a credit-based usage system across video, voice, avatar and dubbing outputs. Lower tiers support self-serve adoption, while higher tiers unlock more credits, more advanced model access, larger avatar allowances and additional workflow features such as dubbing. Enterprise contracts are customised around volume and production requirements. Commercial usage rights are bundled into plans rather than sold as a separate licensing add-on.

Revenue Channels

Self-serve SaaS subscriptionsTiered monthly or annual software subscription

Usage credit consumptionPay-per-use credits tied to generation volume and advanced capabilities

Enterprise contractsCustom volume-based subscription agreements

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Audio & Broadcast Display, Web & Mobile Social & Digital Platforms

Technology

Creative Orchestration (DCO & Design)

Synthesys: Frequently Asked Questions

What is Synthesys?

Synthesys is a B2B SaaS platform for AI-generated video, voice, avatars and dubbing used to create production-ready content.

Who uses Synthesys?

Marketing teams, creative agencies, e-commerce brands, enterprise content teams, training teams and localisation teams use Synthesys.

How does Synthesys make money?

Synthesys makes money through tiered software subscriptions, credit-based usage and customised enterprise plans.

Company Facts

Founded: 2020
Headquarters: United Kingdom
Core Segment: B2B SaaS Provider
Company Size: 10–49
Official Link: synthesys.io