HeyGen

The business operates a cloud-based AI video generation platform that converts scripts, photos and audio into avatar-led videos for marketing, training and communications use cases. Value is created by reducing the cost, time and skill required to produce presenter-style and localised video, and by enabling scaleable personalisation and multi-language content without traditional filming.

Revenue is generated through a mix of self-serve SaaS plans for individuals and teams, higher-priced business and enterprise tiers with collaboration and governance features, and metered usage of compute-intensive capabilities such as avatar minutes and digital twins via credits. An API product line targets developers and enterprises, who pay recurring subscription fees and/or purchase credit packs to integrate the underlying generation models into their own products and workflows.

HeyGen is a United States-based AI video software company founded in 2020 that provides cloud tools and APIs for generating presenter-led videos from text, audio or images using synthetic avatars. Its platform includes an editing studio, an avatar engine that turns photos into talking videos, an automated “video agent” for script and video creation, and programmatic access via API for integration into other products.

The company earns revenue through software subscriptions for individuals and teams, credit-based usage of generative video minutes and premium avatar features, and separate API subscriptions for developers and enterprises. Paying customers are primarily businesses and professional creators using the service for marketing, training, product, and communication content, along with developers embedding the technology into their own applications.