HeyGen

HeyGen operates a B2B software model centred on AI-generated video production. It creates value by replacing parts of filming, voiceover, editing and localisation workflows with software that can generate avatar-led videos, dubbed multilingual variants and reusable voice assets. The platform serves both end users through a browser-based SaaS product and technical buyers through an API that embeds generation capabilities into third-party systems. Revenue scales with seats, feature access, generation volume and enterprise usage.

HeyGen is a private software company that provides AI-based video creation tools for businesses. Its platform lets users generate videos from text, create and reuse digital avatars, clone voices, translate videos into multiple languages with lip sync, and access these capabilities programmatically through an API. The company’s products are positioned for scalable content production across marketing, training, internal communications and other business use cases, rather than traditional filming or post-production workflows.

The company makes money primarily through subscription software plans and usage-based API pricing. Its paying customers are business users such as marketing teams, enterprise communications teams, HR and training functions, developers, SaaS platforms and localisation teams. The product set suggests a workflow-oriented B2B SaaS model with additional developer monetisation through credits and custom enterprise contracts.