D-ID

The company operates a product-led, SaaS-centric model built around generative AI for video. It offers a browser-based studio where business users create avatar-led and translated videos, alongside developer APIs for embedding these capabilities into third-party applications. Value is created by lowering the cost and time required to produce presenter-style and localised video content, and by enabling compliant use of visual data through anonymisation. For larger organisations, it adds value via governance, security, branding controls and integration support, sold through enterprise agreements. Its ecosystem also includes real-time streaming agents and campaign tools that help customers deploy these experiences in marketing, customer support and education contexts.

D-ID is an Israel-based generative AI company that provides tools to create and manipulate face-based video content. Its main offerings include a self-service studio for generating presenter-style videos from text, images and audio; interactive video agents for web experiences; a video translation tool; privacy-focused face anonymisation for images and video; and developer APIs for integrating these capabilities into other products and workflows.

The company generates revenue by selling subscriptions and usage-based access to its studio, mobile app and APIs, with separate enterprise contracts for larger organisations. Customers are primarily businesses and institutions that need avatar-led video, localisation or anonymisation at scale, including marketing, learning and development, customer experience, corporate communications and privacy/compliance teams, as well as developers building these capabilities into their own platforms.