D-ID

D-ID operates a B2B software model built around generative video creation and interactive avatar technology. It provides self-serve SaaS tools for marketers and creators, enterprise software for governed video production and customer-facing visual agents, and API access for developers embedding avatar video capabilities into third-party applications. Value is created by replacing manual video production with scalable automated generation, localisation and personalisation workflows.

D-ID is a private software company that builds AI-driven avatar video, visual agent and developer API products. Its core offer is a proprietary platform for generating talking-avatar videos from text, audio or images, alongside conversational avatar agents and programmatic video generation APIs. The company sells to marketing teams, enterprises, developers, customer experience teams and agencies, with some lighter self-serve usage aimed at creators.

The company generates revenue through recurring software subscriptions, enterprise contracts and usage-based API pricing. Its value proposition is reducing the cost and time of producing personalised, multilingual video and interactive avatar experiences without traditional filming workflows. The 2025 acquisition of simpleshow indicates a broader push into enterprise video creation and digital human workflows rather than a narrow single-product avatar tool.