D-ID
AI platform for avatar videos, visual agents and video APIs.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- De-Identification Ltd.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 84 Hahashmonaim St., Tel Aviv, Israel.
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- d-id.com
What D-ID does
D-ID operates a B2B software model built around generative video creation and interactive avatar technology. It provides self-serve SaaS tools for marketers and creators, enterprise software for governed video production and customer-facing visual agents, and API access for developers embedding avatar video capabilities into third-party applications. Value is created by replacing manual video production with scalable automated generation, localisation and personalisation workflows.
Category differentiation
D-ID is not a foundational AI model provider or a pure adtech buying platform. It is an application-layer software company focused on avatar video generation, conversational visual agents and related enterprise APIs.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
D-ID is a private software company that builds AI-driven avatar video, visual agent and developer API products. Its core offer is a proprietary platform for generating talking-avatar videos from text, audio or images, alongside conversational avatar agents and programmatic video generation APIs. The company sells to marketing teams, enterprises, developers, customer experience teams and agencies, with some lighter self-serve usage aimed at creators. The company generates revenue through recurring software subscriptions, enterprise contracts and usage-based API pricing. Its value proposition is reducing the cost and time of producing personalised, multilingual video and interactive avatar experiences without traditional filming workflows. The 2025 acquisition of simpleshow indicates a broader push into enterprise video creation and digital human workflows rather than a narrow single-product avatar tool.
Company news briefing
Briefing updated:
Following its acquisition of simpleshow and the launch of Agentic Videos, D-ID continues to emphasise conversational AI avatars, video translation capabilities, and their practical application across banking, insurance, and corporate training. Meanwhile, the competitive landscape is intensifying as Google updates Google Vids to enable personal AI avatar creation, challenging AI video startups. Furthermore, industry commentary highlights D-ID's role in martech stack implementation, stressing that consolidation requires robust workflow and AI agent governance rather than mere licence reduction.
Business model & monetisation
D-ID uses a hybrid monetisation model combining recurring SaaS subscriptions with usage-based API billing. Studio and campaign products are sold on tiered plans with monthly or annual billing, credit allocations and higher-priced enterprise packages. The API is monetised through credit or usage consumption tied to video generation volumes and real-time workflows. Enterprise deals likely add custom pricing, governance, security and volume commitments.
- Studio subscriptions
- Tiered SaaS plans with monthly or annual billing
- Enterprise software contracts
- Custom subscription agreements with governance and security features
- API usage
- Credit-based or usage-based billing for video generation
- Creator-facing self-serve tools
- Free trial to paid subscription conversion
- Post-acquisition expanded enterprise video offerings
- Software subscription and cross-sell
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
D-ID Named a Leader in AI Video Generators – G2 Fall 2026
Recorded impact score: 3.5/5
D-ID has been named a Leader in AI Video Generators in the G2 Fall 2026 report, as announced on 22 September 2026.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| AI Researcher – Video Generation(Mid-Level) | R&D | Tel Aviv-Yafo, Tel Aviv District, Israel |
Explore company relationships
Questions about D-ID
What is D-ID?
D-ID is a software company that provides AI avatar video generation, conversational visual agents and developer APIs for creating digital human experiences.
Who uses D-ID?
Its main users are enterprises, marketers, developers, agencies, customer experience teams and learning teams, with some lighter usage from individual creators.
How does D-ID make money?
It makes money through software subscriptions, enterprise contracts and usage-based API pricing for video and avatar generation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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