Arcads

Arcads operates a B2B SaaS and API business focused on automated ad creative production. It provides a hosted platform for marketers to generate avatar-based video ads, localise them into multiple languages, create large numbers of variations and manage collaborative production workflows. It also exposes developer-facing APIs so agencies, platforms and technical teams can embed video generation and lip-sync capabilities into their own systems. Value is created by compressing production time, lowering creative costs and increasing testing velocity for performance campaigns.

Arcads is a French B2B software company that builds generative AI tools for producing advertising creatives, especially short-form video ads using AI actors, avatars, localisation and automated variation generation. Its core product is a creative orchestration platform used by performance marketing teams, agencies, e-commerce brands and app marketers to produce, test and scale ad assets more quickly than traditional video production workflows.

The company makes money through subscription software plans, usage-based pricing tied to generation volume, and enterprise/API access for larger customers and integrations. Its value proposition is reducing the time, cost and operational friction of creative production for paid social and digital advertising teams, while supporting programmatic and workflow-based creation through APIs and collaboration features.