invideo

Invideo AI: Create Videos 10x Faster with OpenAI!

Invideo AI, an Indian video-creation startup, uses OpenAI models (including o3, GPT‑4.1, gpt-image-1, text-to-speech, and the Moderation API) to automate and accelerate production of marketing, sales, and social videos. The platform employs a multi-agent orchestration approach where different OpenAI models handle planning, scripting, research, moderation, image generation, and narration. Invideo AI says this approach produces platform-optimized videos (e.g., TikTok hooks) in minutes rather than hours, reduces production time by 10x, and has yielded improved business outcomes for users. The company reports serving over 50 million users and generating more than 7 million videos per month. Founders Sanket Shah and Anshul Khandelwal describe an evolving roadmap that adapts to new OpenAI model releases to expand creative capabilities and improve pacing, audio, and visuals.

OpenAI Launches gpt-image-1 API for Seamless Image Generation

OpenAI has released gpt-image-1, the multimodal image-generation model that powers ChatGPT’s image features, to the API so developers and businesses can integrate professional-grade image generation into their products. The announcement cites early ChatGPT image usage—over 130 million users generating more than 700 million images in the first week—and presents enterprise examples from Canva, GoDaddy, HubSpot, Instacart, and InVideo exploring integrations for design, logos, marketing collateral, recipes/shopping lists, and video editing. The API model uses the same safety guardrails as ChatGPT image generation (including C2PA metadata) and offers a moderation parameter. OpenAI states it does not train on customer API data by default. Pricing is per token: $5/1M text input tokens, $10/1M image input tokens, and $40/1M image output tokens, which OpenAI maps to approximate per-image costs for various quality levels.

Video-SEM: What YouTube Delivers

The German OnlineMarketing.de piece analyzes YouTube as a video advertising channel, highlighting its strong reach and low cost per engagement. It notes that YouTube exceeds many rivals in reach, with 345 million videos watched daily in Germany during July, and cites YouTube as the world’s second-largest search engine and Germany’s third-largest website. The article contrasts YouTube’s lower CPC with Google AdWords (up to €4 per click vs often under €0.10 on YouTube), and presents a case from Bastei Lübbe Verlag where YouTube campaigns via InVideo delivered almost 13 million video impressions, 46,000 campaign-site visits, and an 800% sales uplift. It argues that producing YouTube content can pay back within weeks due to cheaper media costs and SEO benefits, and mentions YouTube TV as a sign of future potential. Three recommended steps for success are channel setup, regular video content, and targeted advertising.