invideo
AI video creation and editing software for marketers and creators.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- invideo.io
What invideo does
invideo operates a B2B SaaS model centred on cloud-based creative production software. It creates value by helping organisations and professional users generate, edit, and publish video and visual assets more quickly through templates, automation, stock media, collaboration features, and AI-assisted workflows. Revenue is generated from recurring software subscriptions, usage-based AI credits, and higher-value enterprise plans with greater access, scale, and administrative features.
Category differentiation
This is a creative software platform for AI video generation and browser-based editing, not a media owner, ad network, or foundational LLM provider. It competes with video creation and design tools rather than with pure model infrastructure companies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
invideo is a cloud software company providing AI-assisted video and creative production tools through a browser-based platform. Its products include prompt-driven video generation, online editing, short-form social video creation, and thumbnail generation, aimed at reducing the time and skill required to produce marketing and content assets. The platform serves business users such as marketers, agencies, social media teams, small businesses, and enterprise teams, while also being used by creators in professional workflows. The company makes money through a subscription-led SaaS model supplemented by usage-based credits for AI generation and premium capabilities. Its commercial model combines self-serve paid tiers, free entry plans with limits, and custom-priced enterprise packages. Strategically, invideo competes in creative orchestration and AI content production rather than foundational model infrastructure, aggregating multiple AI models and creative tools into one production workflow.
Business model & monetisation
The company uses a hybrid monetisation model combining SaaS subscriptions with consumption-based pricing. Free access acts as top-of-funnel, while paid plans unlock monthly credits, storage, exports, premium features, and broader model access. Additional credit top-ups add variable usage revenue, and enterprise packages are custom-priced based on usage volume, seats, and premium functionality.
- Self-serve subscriptions
- Software Subscription
- AI generation credits and top-ups
- Pay-per-use consumption pricing
- Enterprise plans
- Custom annual or negotiated software contracts
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Invideo Improves Color Grading 3x with GPT-6 Astra
AI in Video Editing · Recorded impact score: 4/5
OpenAI highlights how Invideo, an agentic video editor, leverages GPT-6 Astra to enhance its AI capabilities. The model enables more efficient planning of complex edits with frame-level accuracy, reducing reasoning steps and maintaining the editor's original objective over longer tasks. Notably, Invideo reports a threefold improvement in success rates for color grading and correction tasks. Additionally, the agent can create custom, fully editable effects from descriptions and visual references, with a small team producing around 50 effects in a day. This integration helps creative professionals retain control while reducing tedious manual work, showcasing the practical application of advanced AI in video editing.
- Invideo is an agentic video editor using GPT-6 Astra.
- GPT-6 Astra enables planning edits with frame-level accuracy.
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Questions about invideo
What is invideo?
invideo is a cloud-based creative software platform for generating and editing videos and related media assets using AI and browser-based workflows.
Who uses invideo?
Its paying users are mainly marketers, agencies, social media teams, small businesses, enterprise content teams, and professional creators using it for commercial content production.
How does invideo make money?
It earns revenue from recurring SaaS subscriptions, usage-based AI credits and top-ups, and custom-priced enterprise plans.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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