invideo

invideo operates a B2B SaaS model centred on cloud-based creative production software. It creates value by helping organisations and professional users generate, edit, and publish video and visual assets more quickly through templates, automation, stock media, collaboration features, and AI-assisted workflows. Revenue is generated from recurring software subscriptions, usage-based AI credits, and higher-value enterprise plans with greater access, scale, and administrative features.

invideo is a cloud software company providing AI-assisted video and creative production tools through a browser-based platform. Its products include prompt-driven video generation, online editing, short-form social video creation, and thumbnail generation, aimed at reducing the time and skill required to produce marketing and content assets. The platform serves business users such as marketers, agencies, social media teams, small businesses, and enterprise teams, while also being used by creators in professional workflows.

The company makes money through a subscription-led SaaS model supplemented by usage-based credits for AI generation and premium capabilities. Its commercial model combines self-serve paid tiers, free entry plans with limits, and custom-priced enterprise packages. Strategically, invideo competes in creative orchestration and AI content production rather than foundational model infrastructure, aggregating multiple AI models and creative tools into one production workflow.