ERGO

Versicherungen sexy machen – wie Ergo und Clark die Customer Journey verbessern — Daily | OMR

An OMR podcast episode features Clark founder and CEO Christopher Oster and Ergo Chief Digital Officer Mark Klein discussing how insurers can improve the customer journey and marketing. Clark, founded in 2015, operates an insurance-manager app that compares and optimizes users’ contracts and has reached a valuation above €1 billion; it does not sell its own insurance products. Ergo, one of Germany’s largest insurers, is adapting to a digital-first customer journey — Mark Klein notes about 95% of journeys now start online — and uses broad branding channels, including a sponsorship of the German national football team via a partnership with the DFB. Clark emphasizes brand-building on TV and secured media-for-equity support from ProSiebenSat.1 to explain its product. The conversation also touched on why an all-in-one insurer is absent, skepticism about blockchain utility, and the attractiveness of dental supplementary insurance for online sales.

Taboola’s Creative Shop Reaches 2nd Year Milestone, Supporting Over 500 Top Advertisers - ExchangeWire.com

Taboola announced that its Creative Shop program has reached a two-year milestone, boasting adoption by over 500 top brands and agencies. Launched in 2020, the Creative Shop draws on data from hundreds of thousands of campaigns and thousands of ongoing A/B tests, complemented by a dedicated team of analysts, strategists, copywriters, designers, and video editors to optimize campaigns on Taboola’s network. In 2021, new customers included Lowe’s, eToro, AIG, KIA, Sciplay, MVF, and ERGO. The article highlights case examples: Lowe’s used the tool to produce motion ads and optimize ROAS, while AIG reported improvements in video conversion rate and CTR through asset adaptation, supported by features like the Title Analyzer. Executives from Taboola and client brands emphasize the Shop’s role in delivering practical insights and faster creative iteration.

Omnichannel führt an einer CDP künftig kein Weg vorbei

An interview with Bernhard Egger, a CRM and CDP provider, discusses why omnichannel marketing increasingly centers on the Customer Data Platform. Egger says a CDP acts as a data hub that unifies customer data from across the entire lifecycle and multiple channels, replacing scattered silos in social media, in-store systems, newsletters, and online shops. The CDP is portrayed as the central nervous system for customer journeys, capable of collecting, analyzing, and activating data, and supporting processes such as reminders, complaints, cart-abandonment triggers, and even Google Seller Ratings. He notes that a CRM alone is no longer enough because new channels like social, chatbots, and voice assistants create new data silos. He positions BSI as a European alternative to larger US players, and says Salesforce and BSI often reach the final round in pitches. According to Egger, CDPs are essential for omnichannel retail, enabling lifetime value calculations and targeted activation once multiple data sources exist.