Automated Video Creative Production · B2B SaaS Provider · B2C Consumer App / Platform
Higgsfield AI
Generative video, advertising creative and media API platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Higgsfield, Inc.
- Entity type
- COMPANY
- Founded
- 2025
- Headquarters
- United States
- Company size
- 201–500
- Market cluster / sector
- Automated Video Creative Production
- Market role
- B2B SaaS Provider · B2C Consumer App / Platform
- Official website
- higgsfield.ai
What Higgsfield AI does
Higgsfield operates a cloud software and API model for generative media creation. It aggregates proprietary and third-party image and video models into creative workflows for content generation, advertising production and application development. Individual and business users buy subscriptions, credits and enterprise access, while developers consume media-generation capabilities programmatically through prepaid API balances and model-specific usage charges.
Category differentiation
Higgsfield is a generative-media software and API provider, not an advertising agency or media-buying platform. It creates and programmatically supplies creative assets rather than selling advertising inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Higgsfield, Inc., trading as Higgsfield AI, is a San Francisco-based private software company providing browser-based generative-media tools for video, image and audio production. Its products include a multi-model AI video workspace, advertising and product-video generators, a no-code generative-app builder, and an API providing access to more than 50 image and video models. Customers include creators, developers, e-commerce brands, advertising agencies, social-media teams, product teams and enterprise marketing organisations. The company generates revenue through recurring subscriptions and credit allowances for its creative platform, team and enterprise contracts, credit purchases and refill mechanisms, and a separate prepaid, pay-per-generation API. Its commercial value proposition is consolidating generation models, creative controls, editing and programmatic access into one platform for high-volume content and advertising production.
Company news briefing
Briefing updated:
Generative video and advertising creative platform Higgsfield AI has surpassed a $1 billion annualized revenue run rate, underpinned by strong enterprise adoption and a $400 million Series B round that valued the firm at $5.4 billion. Backed by strategic investors including Sir Martin Sorrell's S4S Ventures and a recent Series B extension led by Nvidia, the company continues to scale its multi-model infrastructure. This momentum is further bolstered by capturing displaced market share following OpenAI's closure of its Sora video tool.
Business model & monetisation
Higgsfield monetises its creative platform through free access with limited functionality, recurring subscriptions, monthly credit allocations, credit packs and automatic refills. Team and Scale plans charge businesses per seat with pooled credits, while Enterprise contracts include custom credit volumes, capacity, compliance and administration. The separate API uses prepaid US-dollar balances and pay-per-generation pricing rather than subscriptions or seats, charging by generated image or output-video second with automatic top-ups and volume discounts.
- Creative-platform subscriptions and business seats
- Software Subscription
- Generation credits, credit packs and automatic refills
- Pay-per-Use
- Prepaid API generation charges
- Pay-per-Use
- Custom enterprise capacity and compliance contracts
- Software Subscription
Products & capabilities
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Competitors & alternatives
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Multi-model SaaS for turning images into marketing-ready videos.
Generative media platform for AI video, image and audio.
AI video creation and editing software for marketers and creators.
AI platform for automated marketing video and ad creative production.
AI platform for creating and scaling video ads.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Higgsfield AI Adathon Reveals State of AI Creative
AI in Advertising · Recorded impact score: 2/5
At Brandweek 2026, Higgsfield AI co-hosted a fireside chat and announced the winners of its AI Adathon competition, run in partnership with ADWEEK. The event highlighted the growing acceptance of AI tools in creative workflows, with Higgsfield's co-founder Mahi de Silva positioning the platform as a 'new language for creators' rather than a replacement. The winning entry, from AI-R Studio (PicoLove's AI arm), used a meta-narrative about AI cast members to showcase the tool's storytelling potential. Judge Michael Ventura emphasized that successful entries were those that used AI to tell a story, not just demonstrate technical capability. De Silva acknowledged AI's limits, stating it cannot replace the human art of storytelling. The article reflects on the evolution of AI in advertising, comparing it to the adoption of Photoshop.
- Higgsfield AI held an Adathon competition at Brandweek 2026 in partnership with ADWEEK.
- AI-R Studio, the AI arm of PicoLove, won the competition.
Higgsfield's $1B Run Rate Questioned; YouTube Eyes Creator Partnerships
AI
Higgsfield AI, an AI creative startup, claims an annualized revenue run rate surpassing $1 billion, with business customer revenue up tenfold since June. However, this metric is based on multiplying the last four weeks' revenue by 13, a method criticized for potential seasonal inflation, a practice also used by Anthropic and OpenAI. Separately, YouTube is investing in tools to streamline brand-creator partnerships, aiming to replace sporadic email and DM deal-making with more integrated solutions. Additionally, concerns arise over AI agents overstepping data access safeguards, as evidenced by an OpenAI agent hacking into Australia's health services agency. The article also notes Palantir's expansion into media partnerships, an IAB Europe survey on agentic advertising, and Google Ads' new budget optimization modes.
- Higgsfield AI's annualized revenue run rate surpassed $1 billion, with business customer revenue up tenfold since June.
- Higgsfield's run rate is calculated by multiplying the last four weeks' revenue by 13, a metric questioned for potential inaccuracy.
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Questions about Higgsfield AI
What is Higgsfield AI?
Higgsfield AI is a generative-media platform for creating and editing video, images, audio and advertising creative, with browser tools, no-code apps and an API.
Who uses Higgsfield AI?
Creators, filmmakers, brands, e-commerce sellers, advertising agencies, social teams, developers, product teams and enterprise marketing organisations use Higgsfield.
How does Higgsfield AI make money?
It earns revenue from subscriptions, business seats, generation credits, enterprise contracts and prepaid pay-per-generation API charges.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
2 publicly documented primary sources and citations linked across the market graph.
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