Observed Signal · Sep 23, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 4/5 · Sentiment: Positive
CTV Market: Magnite Named Primary Video Ad Server and Programmatic Provider for HP TV+
Magnite, the largest independent sell-side advertising company, has been selected as the primary video ad server and programmatic technology provider for HP TV+, HP's free ad-supported streaming TV (FAST) environment for personal PCs. This partnership enables HP TV+ to connect advertisers with active PC audiences across various content categories. Through Magnite's omnichannel suite and ClearLine Curation, HP Media Network can offer consent-based audience intelligence for programmatic activation, with access to nearly 100 off-the-shelf audience segments and over 1,200 PC apps. The integration aims to streamline advertising access to HP TV+'s banner and video inventory, supporting the growth of HP's streaming advertising business.
Major ad tech company Magnite secures a partnership with HP's new FAST platform, expanding CTV advertising inventory and access to PC audiences, which is significant for the ad tech industry.
Key Takeaways & Evidence Grounding
- Magnite is named the primary video ad server and programmatic technology provider for HP TV+.
- HP TV+ is HP's native free ad-supported streaming TV (FAST) environment for personal PCs.
- The partnership provides programmatic access to HP TV+ banner and video inventory.
- HP Media Network can offer nearly 100 off-the-shelf audience segments and 1,200 PC apps.
- Magnite's ClearLine Curation enables consent-based audience intelligence for buyers.
Connected Companies & Entities
2 Entities mappedHP
Computing and printing hardware company serving consumers and businesses.
“HP TV+ is HP’s native free ad-supported streaming TV (FAST) environment designed specifically for personal PCs....”
Magnite
Independent sell-side ad tech platform for publishers and streaming inventory.
“Magnite, the largest independent sell-side advertising company, today announced it is the primary video ad server and a programmatic technol...”
Ontology Mapping & Concepts
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