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Nielsen Competitors & Alternatives

The main competitors and alternatives to Nielsen include IDC, Samba TV, Ekimetrics and 34 others. Tracking companies like Nielsen provides a complete view of the competitive landscape within the digital advertising ecosystem.

IDC

COMPANY

Technology market intelligence, data, benchmarking and advisory provider.

Samba TV

COMPANY

Cross-screen TV measurement and audience intelligence platform.

Ekimetrics

COMPANY

Enterprise decision intelligence and marketing measurement consultancy.

Comscore

COMPANY

Cross-platform media measurement, audience analytics and advertising validation provider.

AudienceProject

COMPANY

Independent cross-media measurement software for advertisers, agencies and publishers.

Snipp

COMPANY

Purchase validation, promotions and loyalty software for brands and retailers.

AGF Videoforschung

COMPANY

German video audience measurement and planning data provider.

all eyes on screens

COMPANY

TV and cross-screen measurement, planning, and activation software.

Pixability

COMPANY

YouTube advertising software and managed services for brands and agencies.

ABCS Insights

COMPANY

Advertising measurement and audience data platform using deterministic purchase data.

Analytic Partners

COMPANY

Enterprise marketing analytics software for forecasting, MMM and decision support.

BIScience

COMPANY

Ad intelligence and consumer behaviour data platform for enterprises.

DataMoire

COMPANY

B2B campaign measurement platform combining analytics with survey-based insights.

GfK - An NIQ Company

COMPANY

Consumer intelligence and market measurement for enterprise decision-making.

VideoAmp

COMPANY

Cross-platform TV and digital media measurement and planning platform.

MASS Analytics

COMPANY

Marketing mix modelling software and consulting for budget optimisation.

Médiamétrie

COMPANY

French audience measurement provider for TV, audio and digital media.

iSpot.tv

COMPANY

TV and streaming ad measurement and attribution software for enterprises.

Route

COMPANY

UK out-of-home audience measurement and trading currency provider.

SPINS

COMPANY

CPG retail intelligence, product data, and shopper analytics platform.

Barb

COMPANY

UK TV and video audience measurement currency provider.

SENSIC

COMPANY

Digital audience measurement platform for web and streaming environments.

TelmarHelixa

COMPANY

Audience intelligence and cross-media planning software for agencies and brands.

CreativeX

COMPANY

Enterprise software measuring creative effectiveness and brand consistency.

EMARKETER

COMPANY

B2B research platform for media, advertising, and commerce intelligence.

XAD spoteffects

COMPANY

Global TV and CTV ad measurement and attribution software.

ScorecardResearch

COMPANY

Audience measurement data collection service within the Comscore ecosystem.

MediaScience

COMPANY

B2B media research firm for ad, context and viewer measurement.

INFOnline

COMPANY

Certified digital audience measurement for German-speaking media markets.

Claritas

COMPANY

Marketing data, identity and activation platform for advertisers and agencies.

Rockerbox

COMPANY

Marketing measurement software for attribution, MMM and incrementality testing.

YouGov

COMPANY

Market research and consumer insights platform built on a proprietary panel.

Ipsos

COMPANY

Market research group with panels, analytics and self-service insight tools.

Kantar

COMPANY

Market research and media measurement provider for enterprise marketers.

Kinetiq

COMPANY

B2B platform for TV, sponsorship and broadcast media measurement.

On Device

COMPANY

Independent cross-media brand lift measurement for advertisers and agencies.

ESOMAR

COMPANY

Global membership body for market research and insights professionals.

Unlock the Nielsen Ecosystem

Explore all relationships in Polaris7. See exactly how Nielsen connects to the rest of the market, including parent companies, platform integrations, and direct competitors.