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Nielsen Competitors & Alternatives

The main competitors and alternatives to Nielsen include iSpot.tv, Rockerbox, DataMoire and 33 others. Tracking companies like Nielsen provides a complete view of the competitive landscape within the digital advertising ecosystem.

iSpot.tv

COMPANY

TV and streaming ad measurement and attribution software for enterprises.

Rockerbox

COMPANY

Marketing measurement software for attribution, MMM and incrementality testing.

DataMoire

COMPANY

B2B campaign measurement platform combining analytics with survey-based insights.

VideoAmp

COMPANY

Cross-platform TV and digital media measurement and planning platform.

AGF Videoforschung

COMPANY

German video audience measurement and planning data provider.

BIScience

COMPANY

Ad intelligence and consumer behaviour data platform for enterprises.

Pixability

COMPANY

YouTube advertising software and managed services for brands and agencies.

TelmarHelixa

COMPANY

Audience intelligence and cross-media planning software for agencies and brands.

Ipsos

COMPANY

Market research group with panels, analytics and self-service insight tools.

ESOMAR

COMPANY

Global membership body for market research and insights professionals.

MASS Analytics

COMPANY

Marketing mix modelling software and consulting for budget optimisation.

On Device

COMPANY

Independent cross-media brand lift measurement for advertisers and agencies.

Samba TV

COMPANY

Cross-screen TV measurement and audience intelligence platform.

AudienceProject

COMPANY

Independent cross-media measurement software for advertisers, agencies and publishers.

Médiamétrie

COMPANY

French audience measurement provider for TV, audio and digital media.

Route

COMPANY

UK out-of-home audience measurement and trading currency provider.

all eyes on screens

COMPANY

TV and cross-screen measurement, planning, and activation software.

SENSIC

COMPANY

Digital audience measurement platform for web and streaming environments.

SPINS

COMPANY

CPG retail intelligence, product data, and shopper analytics platform.

Kinetiq

COMPANY

B2B platform for TV, sponsorship and broadcast media measurement.

IDC

COMPANY

Technology market intelligence, data, benchmarking and advisory provider.

Ekimetrics

COMPANY

Enterprise decision intelligence and marketing measurement consultancy.

CreativeX

COMPANY

Enterprise software measuring creative effectiveness and brand consistency.

Kantar

COMPANY

Market research and media measurement provider for enterprise marketers.

Comscore

COMPANY

Cross-platform media measurement, audience analytics and advertising validation provider.

Barb

COMPANY

UK TV and video audience measurement currency provider.

XAD spoteffects

COMPANY

Global TV and CTV ad measurement and attribution software.

EMARKETER

COMPANY

B2B research platform for media, advertising, and commerce intelligence.

ABCS Insights

COMPANY

Advertising measurement and audience data platform using deterministic purchase data.

ScorecardResearch

COMPANY

Audience measurement data collection service within the Comscore ecosystem.

Analytic Partners

COMPANY

Enterprise marketing analytics software for forecasting, MMM and decision support.

MediaScience

COMPANY

B2B media research firm for ad, context and viewer measurement.

Snipp

COMPANY

Purchase validation, promotions and loyalty software for brands and retailers.

INFOnline

COMPANY

Certified digital audience measurement for German-speaking media markets.

Claritas

COMPANY

Marketing data, identity and activation platform for advertisers and agencies.

YouGov

COMPANY

Market research and consumer insights platform built on a proprietary panel.

Unlock the Nielsen Ecosystem

Explore all relationships in Polaris7. See exactly how Nielsen connects to the rest of the market, including parent companies, platform integrations, and direct competitors.