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Nielsen Competitors & Alternatives

The main competitors and alternatives to Nielsen include On Device, Guideline, Ekimetrics and 34 others. Tracking companies like Nielsen provides a complete view of the competitive landscape within the digital advertising ecosystem.

On Device

COMPANY

Independent cross-media brand lift measurement for advertisers and agencies.

Guideline

COMPANY

Advertising intelligence and media planning software built on proprietary data.

Ekimetrics

COMPANY

Enterprise decision intelligence and marketing measurement consultancy.

BIScience

COMPANY

Ad intelligence and consumer behaviour data platform for enterprises.

Ipsos

COMPANY

Market research group with panels, analytics and self-service insight tools.

EMARKETER

COMPANY

B2B research platform for media, advertising, and commerce intelligence.

IDC

COMPANY

Technology market intelligence, data, benchmarking and advisory provider.

INFOnline

COMPANY

German digital audience measurement provider for publishers and media buyers.

VideoAmp

COMPANY

Cross-platform TV and digital media measurement and planning platform.

Rockerbox

COMPANY

Marketing measurement software for attribution, MMM and incrementality testing.

Claritas

COMPANY

Marketing data, identity and activation platform for advertisers and agencies.

Route

COMPANY

UK out-of-home audience measurement and trading currency provider.

ABCS Insights

COMPANY

Advertising measurement and audience data platform using deterministic purchase data.

Barb

COMPANY

UK TV and video audience measurement currency provider.

iSpot.tv

COMPANY

TV and streaming ad measurement and attribution software for enterprises.

Samba TV

COMPANY

Cross-screen TV measurement and audience intelligence platform.

CreativeX

COMPANY

Enterprise software measuring creative effectiveness and brand consistency.

MediaScience

COMPANY

B2B media research firm for ad, context and viewer measurement.

ScorecardResearch

COMPANY

Audience measurement data collection service within the Comscore ecosystem.

AudienceProject

COMPANY

Independent cross-media measurement software for advertisers, agencies and publishers.

Kinetiq

COMPANY

B2B platform for TV, sponsorship and broadcast media measurement.

Médiamétrie

COMPANY

French audience measurement provider for TV, audio and digital media.

Pixability

COMPANY

YouTube advertising software and managed services for brands and agencies.

MASS Analytics

COMPANY

Marketing mix modelling software and consulting for budget optimisation.

Snipp

COMPANY

Purchase validation, promotions and loyalty software for brands and retailers.

Comscore

COMPANY

Cross-platform media measurement, audience analytics and advertising validation provider.

Luxurynsight

COMPANY

Luxury market intelligence SaaS for pricing, retail, news and trends.

TelmarHelixa

COMPANY

Audience intelligence and cross-media planning software for agencies and brands.

all eyes on screens

COMPANY

TV and cross-screen measurement, planning, and activation software.

Analytic Partners

COMPANY

Enterprise marketing analytics software for forecasting, MMM and decision support.

ESOMAR

COMPANY

Global membership body for market research and insights professionals.

XAD spoteffects

COMPANY

TV ad measurement and attribution software for the DACH market.

Kantar

COMPANY

Market research and media measurement provider for enterprise marketers.

DataMoire

COMPANY

B2B campaign measurement platform combining analytics with survey-based insights.

YouGov

COMPANY

Market research and consumer insights platform built on a proprietary panel.

SENSIC

COMPANY

Digital audience measurement platform for web and streaming environments.

AGF Videoforschung

COMPANY

German video audience measurement and planning data provider.

Unlock the Nielsen Ecosystem

Explore all relationships in Polaris7. See exactly how Nielsen connects to the rest of the market, including parent companies, platform integrations, and direct competitors.