The main competitors and alternatives to Nielsen include iSpot.tv, Rockerbox, DataMoire and 33 others. Tracking companies like Nielsen provides a complete view of the competitive landscape within the digital advertising ecosystem.
iSpot.tv
COMPANYTV and streaming ad measurement and attribution software for enterprises.
Rockerbox
COMPANYMarketing measurement software for attribution, MMM and incrementality testing.
DataMoire
COMPANYB2B campaign measurement platform combining analytics with survey-based insights.
VideoAmp
COMPANYCross-platform TV and digital media measurement and planning platform.
AGF Videoforschung
COMPANYGerman video audience measurement and planning data provider.
BIScience
COMPANYAd intelligence and consumer behaviour data platform for enterprises.
Pixability
COMPANYYouTube advertising software and managed services for brands and agencies.
TelmarHelixa
COMPANYAudience intelligence and cross-media planning software for agencies and brands.
Ipsos
COMPANYMarket research group with panels, analytics and self-service insight tools.
ESOMAR
COMPANYGlobal membership body for market research and insights professionals.
MASS Analytics
COMPANYMarketing mix modelling software and consulting for budget optimisation.
On Device
COMPANYIndependent cross-media brand lift measurement for advertisers and agencies.
Samba TV
COMPANYCross-screen TV measurement and audience intelligence platform.
AudienceProject
COMPANYIndependent cross-media measurement software for advertisers, agencies and publishers.
Médiamétrie
COMPANYFrench audience measurement provider for TV, audio and digital media.
all eyes on screens
COMPANYTV and cross-screen measurement, planning, and activation software.
SENSIC
COMPANYDigital audience measurement platform for web and streaming environments.
IDC
COMPANYTechnology market intelligence, data, benchmarking and advisory provider.
Ekimetrics
COMPANYEnterprise decision intelligence and marketing measurement consultancy.
CreativeX
COMPANYEnterprise software measuring creative effectiveness and brand consistency.
Kantar
COMPANYMarket research and media measurement provider for enterprise marketers.
Comscore
COMPANYCross-platform media measurement, audience analytics and advertising validation provider.
EMARKETER
COMPANYB2B research platform for media, advertising, and commerce intelligence.
ABCS Insights
COMPANYAdvertising measurement and audience data platform using deterministic purchase data.
ScorecardResearch
COMPANYAudience measurement data collection service within the Comscore ecosystem.
Analytic Partners
COMPANYEnterprise marketing analytics software for forecasting, MMM and decision support.
Snipp
COMPANYPurchase validation, promotions and loyalty software for brands and retailers.
INFOnline
COMPANYCertified digital audience measurement for German-speaking media markets.
Claritas
COMPANYMarketing data, identity and activation platform for advertisers and agencies.
YouGov
COMPANYMarket research and consumer insights platform built on a proprietary panel.
Explore the Market
Unlock the Nielsen Ecosystem
Explore all relationships in Polaris7. See exactly how Nielsen connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
