The main competitors and alternatives to Nielsen include IDC, Samba TV, Ekimetrics and 34 others. Tracking companies like Nielsen provides a complete view of the competitive landscape within the digital advertising ecosystem.
IDC
COMPANYTechnology market intelligence, data, benchmarking and advisory provider.
Samba TV
COMPANYCross-screen TV measurement and audience intelligence platform.
Ekimetrics
COMPANYEnterprise decision intelligence and marketing measurement consultancy.
Comscore
COMPANYCross-platform media measurement, audience analytics and advertising validation provider.
AudienceProject
COMPANYIndependent cross-media measurement software for advertisers, agencies and publishers.
Snipp
COMPANYPurchase validation, promotions and loyalty software for brands and retailers.
AGF Videoforschung
COMPANYGerman video audience measurement and planning data provider.
all eyes on screens
COMPANYTV and cross-screen measurement, planning, and activation software.
Pixability
COMPANYYouTube advertising software and managed services for brands and agencies.
ABCS Insights
COMPANYAdvertising measurement and audience data platform using deterministic purchase data.
Analytic Partners
COMPANYEnterprise marketing analytics software for forecasting, MMM and decision support.
BIScience
COMPANYAd intelligence and consumer behaviour data platform for enterprises.
DataMoire
COMPANYB2B campaign measurement platform combining analytics with survey-based insights.
GfK - An NIQ Company
COMPANYConsumer intelligence and market measurement for enterprise decision-making.
VideoAmp
COMPANYCross-platform TV and digital media measurement and planning platform.
MASS Analytics
COMPANYMarketing mix modelling software and consulting for budget optimisation.
Médiamétrie
COMPANYFrench audience measurement provider for TV, audio and digital media.
iSpot.tv
COMPANYTV and streaming ad measurement and attribution software for enterprises.
SENSIC
COMPANYDigital audience measurement platform for web and streaming environments.
TelmarHelixa
COMPANYAudience intelligence and cross-media planning software for agencies and brands.
CreativeX
COMPANYEnterprise software measuring creative effectiveness and brand consistency.
EMARKETER
COMPANYB2B research platform for media, advertising, and commerce intelligence.
ScorecardResearch
COMPANYAudience measurement data collection service within the Comscore ecosystem.
INFOnline
COMPANYCertified digital audience measurement for German-speaking media markets.
Claritas
COMPANYMarketing data, identity and activation platform for advertisers and agencies.
Rockerbox
COMPANYMarketing measurement software for attribution, MMM and incrementality testing.
YouGov
COMPANYMarket research and consumer insights platform built on a proprietary panel.
Ipsos
COMPANYMarket research group with panels, analytics and self-service insight tools.
Kantar
COMPANYMarket research and media measurement provider for enterprise marketers.
On Device
COMPANYIndependent cross-media brand lift measurement for advertisers and agencies.
ESOMAR
COMPANYGlobal membership body for market research and insights professionals.
Explore the Market
Unlock the Nielsen Ecosystem
Explore all relationships in Polaris7. See exactly how Nielsen connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
