The main competitors and alternatives to Nielsen include On Device, Guideline, Ekimetrics and 34 others. Tracking companies like Nielsen provides a complete view of the competitive landscape within the digital advertising ecosystem.
On Device
COMPANYIndependent cross-media brand lift measurement for advertisers and agencies.
Guideline
COMPANYAdvertising intelligence and media planning software built on proprietary data.
Ekimetrics
COMPANYEnterprise decision intelligence and marketing measurement consultancy.
BIScience
COMPANYAd intelligence and consumer behaviour data platform for enterprises.
Ipsos
COMPANYMarket research group with panels, analytics and self-service insight tools.
EMARKETER
COMPANYB2B research platform for media, advertising, and commerce intelligence.
IDC
COMPANYTechnology market intelligence, data, benchmarking and advisory provider.
INFOnline
COMPANYGerman digital audience measurement provider for publishers and media buyers.
VideoAmp
COMPANYCross-platform TV and digital media measurement and planning platform.
Rockerbox
COMPANYMarketing measurement software for attribution, MMM and incrementality testing.
Claritas
COMPANYMarketing data, identity and activation platform for advertisers and agencies.
Route
COMPANYUK out-of-home audience measurement and trading currency provider.
ABCS Insights
COMPANYAdvertising measurement and audience data platform using deterministic purchase data.
Barb
COMPANYUK TV and video audience measurement currency provider.
iSpot.tv
COMPANYTV and streaming ad measurement and attribution software for enterprises.
Samba TV
COMPANYCross-screen TV measurement and audience intelligence platform.
CreativeX
COMPANYEnterprise software measuring creative effectiveness and brand consistency.
MediaScience
COMPANYB2B media research firm for ad, context and viewer measurement.
ScorecardResearch
COMPANYAudience measurement data collection service within the Comscore ecosystem.
AudienceProject
COMPANYIndependent cross-media measurement software for advertisers, agencies and publishers.
Kinetiq
COMPANYB2B platform for TV, sponsorship and broadcast media measurement.
Médiamétrie
COMPANYFrench audience measurement provider for TV, audio and digital media.
Pixability
COMPANYYouTube advertising software and managed services for brands and agencies.
MASS Analytics
COMPANYMarketing mix modelling software and consulting for budget optimisation.
Snipp
COMPANYPurchase validation, promotions and loyalty software for brands and retailers.
Comscore
COMPANYCross-platform media measurement, audience analytics and advertising validation provider.
Luxurynsight
COMPANYLuxury market intelligence SaaS for pricing, retail, news and trends.
TelmarHelixa
COMPANYAudience intelligence and cross-media planning software for agencies and brands.
all eyes on screens
COMPANYTV and cross-screen measurement, planning, and activation software.
Analytic Partners
COMPANYEnterprise marketing analytics software for forecasting, MMM and decision support.
ESOMAR
COMPANYGlobal membership body for market research and insights professionals.
XAD spoteffects
COMPANYTV ad measurement and attribution software for the DACH market.
Kantar
COMPANYMarket research and media measurement provider for enterprise marketers.
DataMoire
COMPANYB2B campaign measurement platform combining analytics with survey-based insights.
YouGov
COMPANYMarket research and consumer insights platform built on a proprietary panel.
SENSIC
COMPANYDigital audience measurement platform for web and streaming environments.
AGF Videoforschung
COMPANYGerman video audience measurement and planning data provider.
Explore the Market
Unlock the Nielsen Ecosystem
Explore all relationships in Polaris7. See exactly how Nielsen connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
