Nielsen vs VideoAmp

Nielsen to Introduce New Content Measurement Solutions in Early 2027

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry…

ABC World News Tonight Leads Evening News Ratings

ABC World News Tonight with David Muir began the 2026-2027 broadcast season as the only evening newscast to grow or hold its audience, averaging 8.388 million total viewers and 1.153 million Adults 25-54 for the week of September 21, 2026. This marked its 11th consecutive year as the most-watched evening newscast and its strongest season-opening week in six years. NBC Nightly News with Tom Llamas finished second with 6.495 million total viewers and 970,000 in the demo, while CBS Evening News averaged 3.98 million and 497,000. Ratings are based on Nielsen live+same-day data. These ratings reflect the competitive landscape of broadcast evening news, relevant to advertisers and media planners.

• ABC World News Tonight averaged 8.388 million total viewers and 1.153 million A25-54 viewers for the week of Sept 21, 2026.
• It was the only evening newscast to not lose viewers, starting the 2026-2027 season as most-watched for the 11th consecutive year.
• NBC Nightly News averaged 6.495 million total viewers and 970,000 A25-54, finishing second.

Nielsen News Center: New Press Releases Added

New press releases added: McDonald's tops NZ fast-food market; Warner Bros. Discovery leads August All Screens; Nielsen accelerates streaming data delivery with daily updates.

VideoAmp Receives JIC Re-Certification as National TV Measurement Currency Through 2028

VideoAmp announced it received JIC re-certification as a national TV measurement currency through 2028, as covered by Adweek. Additionally, VideoAmp is powering DeepIntent's new Cora platform for linear TV planning and forecasting, and GumGum's sports media solution for addressable audiences.

JIC Recertifies Comscore, iSpot, VideoAmp as TV Currencies

The U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp as national currencies for the 2026-2028 term. This certification, which applies to the upcoming 2026-2027 broadcast TV season, is a vote of confidence in these companies' ability to serve as transactionable metrics for buying and selling TV advertising inventory. The JIC noted that this was its most comprehensive currency evaluation to date, assessing providers against buy- and sell-side requirements. The recertification underscores the ongoing shift towards cross-platform measurement and the growing acceptance of alternative currencies beyond traditional panels.

• Comscore, iSpot, and VideoAmp were recertified by the U.S. JIC for 2026-2028.
• The certification covers the 2026-2027 broadcast TV season.
• The JIC's currency certification is granted for two-year terms.

Swayable's Jenny Wall on CTV's Mid-Funnel Role

Jenny Wall, newly appointed Chief Growth Officer at Swayable, discusses the growing focus on performance in CTV advertising, but stresses the enduring importance of mid-funnel brand building. She highlights that while performance marketing is gaining attention, creating demand through creative and upper-funnel strategies remains crucial. Wall sees AI as a decision-support tool rather than a replacement for human creativity, and notes that clean rooms and identity graphs are enabling better outcome measurement. She argues that CTV should be priced as premium TV, not undervalued digital, and that mid-funnel strategies will rival programmatic in importance. Swayable hired Brian Lawrence as CRO, forming a leadership trio with CEO James Slezak to drive growth.

• Jenny Wall joined Swayable as Chief Growth Officer, previously at VideoAmp, Hulu, and Netflix.
• Swayable hired Brian Lawrence as Chief Revenue Officer.
• Wall believes AI tools enhance decision-making but not replace human creativity.