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Lead DevelopmentFACT · 4/5•17 Sept '26•Via OpenAI Blog

OpenAI Unveils AI Usage-to-Business Value Analytics

OpenAI has introduced new analytics capabilities in the ChatGPT Admin Console designed to help business leaders link AI usage and spend to tangible business outcomes. The tools consolidate usage data, task insights, and outcome metrics across ChatGPT Work and Codex. 'Usage' analytics track adoption and spend, while 'Insights' use a task classifier to group messages into use cases like software engineering and sales. 'Outcomes' specifically tracks Codex contributions to merged commits and lines of code, enabling engineering leaders to assess impact on delivery. The feature also includes an Admin plugin for generating reports and an API for automating analytics into internal dashboards. OpenAI provides a framework for measuring ROI, including a hypothetical example of sales account research showing a 245% illustrative ROI. Real customer examples include 1Password, ATV Big Air Tour, and Playco, which have reported significant time savings and gains in engineering capacity.

•OpenAI added analytics to the ChatGPT Admin Console for tracking usage, spend, tasks, and outcomes.
•The Insights feature uses a task classifier to categorize messages into use cases like software engineering and sales.
•The Outcomes view tracks Codex contributions to merged commits and lines of code.

Entities:OpenAI

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FACT · 4/515 Sept '26· Via Partech

Partech Portfolio News: xFarm Technologies, Exein, and Synapse Analytics Announce Major Funding and Expansion

Partech's news page now features three new press releases: xFarm Technologies accelerates international expansion, Exein raises $270M at a $1.7B valuation, and Synapse Analytics secures $13M Series A led by Partech.

Partech

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FACT · 4/515 Sept '26· Via Medallia

Medallia Named the Only Leader in Newest Customer Feedback Management and Analytics Evaluation

Medallia announced it has been named the only leader in the newest Forrester Wave for Customer Feedback Management and Analytics, as featured in the newsroom announcements.

Medallia

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FACT · 4/514 Sept '26· Via Partech

Synapse Analytics Secures US$13M in Series A Funding Led by Partech

Cairo, Egypt and Abu Dhabi, United Arab Emirates, September 14, 2026 – Synapse Analytics, an AI company that builds agentic decisioning infrastructure for regulated financial institutions putting policy control directly in...

Partech

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FACT · 4/510 Sept '26· Via OpenAI Blog

OpenAI Launches Data Agent for ChatGPT Work

OpenAI introduced a new Data agent within ChatGPT Work, designed to let business users analyze company data through natural language queries. The agent connects to various data sources including Amazon Redshift, Datadog, Google BigQuery, ClickHouse, Databricks, MongoDB, and Snowflake, as well as files from Google Drive and SharePoint. It leverages semantic layers and business context from platforms like Databricks Genie, dbt, GitHub, and Snowflake Horizon. Users can build and share interactive dashboards, and the agent can also interact with BI tools like Tableau, Power BI, Sigma, and ThoughtSpot. OpenAI states that the agent is built from internal tools, with most of its product team and over two-thirds of its GTM organization using it. Early adopters include NTT Data, Thermo Fisher, ServiceTitan, and others.

•OpenAI launched a Data agent in ChatGPT Work for natural language data analysis.
•The agent connects to data sources including Amazon Redshift, Datadog, Google BigQuery, ClickHouse, Databricks, MongoDB, and Snowflake.
•It integrates with BI tools such as Tableau, Power BI, Sigma, and ThoughtSpot.

OpenAI Amazon Web Services (AWS)ClickHouse Databricks Snowflake MongoDB G2 Microsoft Tableau ThoughtSpot

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FACT · 5/520 Aug '26· Via PAYBACK

PAYBACK gewinnt Maximilian Totzauer als Global Head of Analytics

PAYBACK baut seine Kompetenz auf dem Gebiet Daten, AI und Analytics weiter aus: Maximilian Totzauer verantwortet als ‚Global Head of Analytics‘ den Bereich Analytics Consulting & Services. In dieser…

PAYBACK

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FACT · 5/520 Aug '26· Via FoxData

Top 5 Appfigures Alternatives for App Analytics & Market Intelligence (2026)

New blog post added to FoxData's marketing blog listing, covering top alternatives to Appfigures for app analytics and market intelligence. Also added a post about the game 'Shift At Midnight' dominating Steam charts.

FoxData

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FACT · 4/518 Aug '26· Via CMSWire

GA4 Launches AI Assistant Traffic Measurement

Google Analytics 4 (GA4) has introduced a dedicated AI Assistant channel and medium dimension to automatically classify traffic from AI assistants like ChatGPT, Gemini, and Claude. The update, released in May 2026, closes a critical attribution gap where AI-referred sessions previously collapsed into Direct or unclassified referral traffic. Marketers can now compare AI assistant performance against organic search, email, and paid channels without manual UTM tagging. The article explains the measurement logic, outlines what marketers should do with the new data, and advises establishing a 60–90 day baseline before drawing conclusions. It also highlights GA4's built-in AI assistant for conversational queries and the potential for AEO (Answer Engine Optimization) feedback loops, with quotes from industry practitioners.

•GA4 added a dedicated AI Assistant channel to Default Channel Group reports.
•Sessions from recognized AI assistants are automatically tagged with 'ai-assistant' medium and '(ai-assistant)' campaign label.
•The update covers ChatGPT, Gemini, and Claude, with recognition logic built into GA4's referrer database.

Google OpenAI Anthropic

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FACT · 4/518 Aug '26· Via Digiday

TV measurement consolidation accelerates

Nielsen agreed to acquire DoubleVerify for $2.15 billion, triggering a week of rapid shifts in the TV and cross-platform measurement market. Rival measurement firms have responded with cost-cutting and strategic reorganizations: VideoAmp cut 50–60 roles including its CTO, and Comscore unveiled an "ROI Strategy" with workforce reductions to realize $20–25 million in annual run-rate savings while investing in cross-platform intelligence, activation, and AI. Observers say the moves highlight a competitive pivot toward scale, differentiated data assets and AI-enabled signal aggregation across planning, activation and attribution. Related coverage includes iSpot publishing a whitepaper on outcome measurement and DataBeat reporting ads.txt activity that it calls a market "cleanup." The briefing frames consolidation, layoffs and product convergence as evidence the economics of measurement are changing.

•Nielsen agreed to acquire DoubleVerify in a $2.15 billion deal (announced August 6).
•VideoAmp reduced headcount on August 7, eliminating between 50 and 60 roles, including its CTO.
•Comscore unveiled a "ROI Strategy" on August 11 that includes workforce reductions expected to generate $20 million to $25 million in annual run-rate savings.

Nielsen DoubleVerify VideoAmp Comscore Integral Ad Science LiveRamp Publicis Groupe iSpot.tv TrustedStack Adform OpenAI Experian Audigent Semafor

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FACT · 4/513 Aug '26· Via otterly.ai

Introducing Agent Analytics: A First Step Towards End-to-End AI Search Tracking

AI bots are already on your website. GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot: they crawl your pages every single day to feed the answers ChatGPT, Perplexity, Gemini, and Google’s AI surfaces give to millions of users. And here’s the uncomfortable part: you almost certainly can’t see any of it. That’s why today I’m super excited to introduce …

Otterly.AI

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FACT · 4/512 Aug '26· Via DEV Community

Google Platform Properties Reveal AI Provenance Gap

Google Search Console's new Platform Properties let creators connect supported social accounts (Instagram, TikTok, X, YouTube) to measure performance signals—clicks, impressions and queries—on Google Search and Discover (and eligible News). The feature provides per-platform traffic and audience measurement but does not establish provenance tracking for content cited in AI-generated answers or a ledger of UGC sources. Reddit and LinkedIn are not included in the documented supported platforms. The article argues businesses need separate provenance measurement to assess whether and how user-generated content appears in AI answers, and references Scalevise tools for establishing AI-visibility baselines.

•Google Search Console Platform Properties let creators connect supported Instagram, TikTok, X and YouTube accounts to measure performance in Google Search and Discover.
•Platform Properties report performance signals such as clicks, impressions and queries, and provide audience insights for connected accounts.
•Google's Platform Properties are a per-platform traffic and audience measurement capability, not a provenance system for content cited in AI-generated answers.

Google Scalevise

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FACT · 4/512 Aug '26· Via onlinemarketing.de

Google adds agentic AI features to Ads and Analytics

Google is rolling out agentic AI features across Google Ads and Google Analytics built around an Ask Advisor workflow. Analytics will get AI Overviews that surface notable recent performance changes, push notifications, and link into Ask Advisor to analyze causes and recommend next steps. Google Ads will receive insight cards (beta, English-only) with a prompt box for trend and competitive analysis, plus customizable dashboards and visual reports driven by natural-language prompts. Analytics will also gain benchmarking that compares a user's campaign performance to anonymized averages from similar businesses. Together these features aim to streamline analysis, surface causes and actionable recommendations, and convert prompt-driven insights into tailored visual reporting for advertisers and site owners.

•Agentic Ask Advisor workflow underpins new AI features across Google Ads and Google Analytics.
•Google Analytics will add AI Overviews that surface notable performance changes, can send notifications, and link into Ask Advisor for deeper analysis.
•Google Ads will get insight cards (beta, English-only) with a prompt box for trend and competitive analysis.

Google Google DeepMind OnlineMarketing.de Usercentrics Unsplash X TargetVideo t3n

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FACT · 4/512 Aug '26· Via https://www.blogger.com/feeds/7815614485808579332/posts/default?category=google_ads_api&orderby=published

Campaign Manager 360 API Adds reportData.query Endpoint

Google's Campaign Manager 360 API now includes a reportData.query endpoint that lets developers synchronously query campaign performance and receive structured JSON in the HTTP response. Queries run synchronously with a 60-second execution limit, removing the need to create a preconfigured Report resource and enabling direct specification of dimensions, metrics, and filters in the request body. Google notes the existing Reports service remains recommended for large datasets, scheduled jobs, or downloadable CSV/Excel report workflows. The announcement was published by Lindsey Volta on behalf of the Campaign Manager 360 API Team on 2026-08-12.

•Google announced a new reportData.query endpoint in the Campaign Manager 360 API.
•Queries against reportData.query run synchronously with a 60-second execution limit and return structured JSON directly in the HTTP response.
•Developers can specify dimensions, metrics, and filters directly in the request body without creating a preconfigured Report resource.

Google

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FACT · 4/56 Aug '26· Via https://docs.developer.apple.com/documentation/storekit/skadnetwork-release-notes

Apple SKAdNetwork Release Notes

Apple's SKAdNetwork release notes document the features and version-specific requirements for SKAdNetwork, Apple’s app-install attribution framework. The page lists SKAdNetwork versions 1 through 4 and their minimum iOS availability, explains that ad networks must include a version number when signing ads starting in v2.0, and describes where to set that version for StoreKit-rendered and view-through ads. Install-validation postbacks include the SKAdNetwork version. Developers can opt in to receive copies of winning postbacks for versions 2 and later if the advertised-app developer opts in and the device runs iOS 15 or later. The notes advise using the most recent SKAdNetwork version and reference detailed, version-specific signing and validation instructions.

•Apple publishes SKAdNetwork release notes documenting versions 1, 2, 2.1, 2.2, 3, and 4.
•SKAdNetwork 4 is available in iOS 16.1 and later; SKAdNetwork 3 in iOS 14.6 and later; SKAdNetwork 2.2 in iOS 14.5 and later; SKAdNetwork 2.1 and 2 in iOS 14 and later; SKAdNetwork 1 in iOS 11.3 and later.
•Starting in SKAdNetwork version 2.0, ad networks must include a version number when signing ads.

Apple

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