Otterly.AI
Otterly.AI is a b2B SaaS for monitoring and improving AI search visibility.
Analyst Perspective
OtterlyAI is an Austrian B2B software company that provides a SaaS platform for monitoring and improving how brands appear inside generative AI search and answer engines. Its core product tracks brand mentions, citations, prompts, and visibility across platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot, then translates that data into GEO audits, prompt research, benchmarking, and reporting workflows for marketing and SEO teams. The company makes money primarily through subscription software sold to marketers, SEO professionals, agencies, and enterprise marketing teams. Its commercial model combines paid monthly plans with free GEO tools and trial access to attract users, plus agency-oriented capabilities and integrations such as its Semrush app to broaden adoption and retention.
Analyst Signal Briefing
Updated: 15 Aug 2026Otterly.AI has advanced its Generative Engine Optimisation (GEO) suite by rolling out ‘Agent Analytics’ to early customers, enabling the identification of AI crawlers through server log analysis. This follows the launch of a Public API, Claude Skill, and a Marketplace featuring over 100 search marketing workflows. To support its North American expansion—which currently accounts for 47% of its customer base—the firm is headline-sponsoring BrightonSEO San Diego. These developments solidify Otterly.AI’s strategy of providing programmatic access to brand visibility data across seven major AI search environments.
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Key insights about Otterly.AI
Category Differentiation
OtterlyAI is not a foundational AI model provider or a general-purpose SEO suite. It is a B2B software tool focused specifically on monitoring and improving brand visibility within generative AI search environments.
Otterly.AI: About
OtterlyAI operates a B2B subscription software model focused on the emerging generative search workflow. It creates value by helping organisations understand whether and how they appear in AI-generated answers, where citations come from, which prompts matter, and what on-page changes may improve visibility. The platform consolidates monitoring, diagnostics, optimisation, and reporting into one workflow, reducing the need for separate manual prompt testing and fragmented search analysis tools.
How Otterly.AI Works & Monetises
Business model analysis and core revenue streams
The company uses a subscription-based SaaS model with tiered monthly pricing, with entry pricing around 29 USD per month and higher plans around 189 USD and 489 USD per month based on prompt limits, audits, and multi-client capacity. It also uses a freemium acquisition motion through free GEO tools and trial access, while agency-focused packages and partner-led distribution broaden monetisation through higher-usage and multi-client plans.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (Otterly.AI)
OtterlyAI Launches Agent Analytics
OtterlyAI announced Agent Analytics, a new feature that reads website server logs to surface every AI agent and crawler visiting a site, which pages they access, and how that activity links to visibility in AI-generated answers. The feature identifies agent types (on-demand fetchers, search index crawlers, AI training scrapers), shows agent visits and trends, and integrates via Cloudflare Worker, WordPress plugin, Netlify Edge Function, webhooks or uploaded log files. OtterlyAI says Agent Analytics is GDPR-compliant, processes no personally identifiable data, has been rolled out to early customers (50+ websites), and will add content intelligence, crawl-to-citation conversion rates, and deeper funnel tracking later this quarter.
Read original sourceIntroducing Agent Analytics: A First Step Towards End-to-End AI Search Tracking
AI bots are already on your website. GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot: they crawl your pages every single day to feed the answers ChatGPT, Perplexity, Gemini, and Google’s AI surfaces give to millions of users. And here’s the uncomfortable part: you almost certainly can’t see any of it. That’s why today I’m super excited to introduce …
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Ecer.com (ECER) is a mobile-first B2B cross-border trade platform combining 17 years of digital commerce experience with AI, big data and mobile technologies. It centralizes instant messaging, mobile video conferencing, product showcases, inquiry management and order tracking to enable 24/7 buyer-seller interactions, reduce time-zone and language friction, accelerate sales cycles and support remote supplier verification. Core capabilities include an AI Customer Service System for multilingual, real-time automated dialogue and translation, a proprietary AI precision-matching engine to align suppliers with buyer requirements, and immersive digital visualization (360° factory tours and VR product displays) to increase sourcing transparency. Case studies — Shenzhen Unicomp, Shenzhen Zento Traffic Equipment and Shenzhen Calinmeter — report faster inquiry responses, smoother order progression and an initial partnership completed within 24 hours after adoption.
Read original sourceOtterly.AI: Frequently Asked Questions
What is OtterlyAI?
OtterlyAI is a B2B SaaS platform that monitors and helps improve brand visibility in generative AI search and answer engines such as ChatGPT, Google AI Overviews, and Perplexity.
Who uses OtterlyAI?
Its users are marketing teams, SEO professionals, agencies, and enterprise marketing organisations that need to track citations, prompts, and AI search visibility.
How does OtterlyAI make money?
It makes money through tiered subscription plans for its software, with free tools and trials used to acquire users and higher-tier plans aimed at agencies and larger teams.
Company Facts
- Founded
- 2024
- Headquarters
- Austria
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- otterly.ai