Otterly.AI

OtterlyAI operates a B2B subscription software model focused on the emerging generative search workflow. It creates value by helping organisations understand whether and how they appear in AI-generated answers, where citations come from, which prompts matter, and what on-page changes may improve visibility. The platform consolidates monitoring, diagnostics, optimisation, and reporting into one workflow, reducing the need for separate manual prompt testing and fragmented search analysis tools.

OtterlyAI is an Austrian B2B software company that provides a SaaS platform for monitoring and improving how brands appear inside generative AI search and answer engines. Its core product tracks brand mentions, citations, prompts, and visibility across platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot, then translates that data into GEO audits, prompt research, benchmarking, and reporting workflows for marketing and SEO teams.

The company makes money primarily through subscription software sold to marketers, SEO professionals, agencies, and enterprise marketing teams. Its commercial model combines paid monthly plans with free GEO tools and trial access to attract users, plus agency-oriented capabilities and integrations such as its Semrush app to broaden adoption and retention.