SE Ranking
SEO and AI search visibility software for agencies and teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SER Acquisition Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- seranking.com
What SE Ranking does
SE Ranking operates a B2B SaaS model centred on subscription software for search marketing workflows. It creates value by consolidating multiple SEO functions into one platform, reducing tool sprawl for agencies and in-house teams, and extending its utility through add-on modules and API-based data access. The business combines self-serve software adoption with higher-value expansion paths for agencies, multi-project users, and enterprises needing automation or custom integrations.
Category differentiation
SE Ranking is an SEO and generative search software platform, not a search engine, media publisher, or advertising network. It is best understood as a B2B search marketing SaaS competitor to other SEO tool vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SE Ranking is a B2B software company providing an all-in-one SEO and generative search optimisation platform. Its products cover rank tracking, keyword research, website auditing, backlink analysis, competitor intelligence, white-label reporting, API access, and AI visibility tracking across both traditional search engines and emerging AI answer environments. The platform is designed for SEO professionals, agencies, in-house marketing teams, developers, and enterprise data users. The company makes money primarily through recurring SaaS subscriptions, with additional revenue from modular add-ons and a usage-based API offering. Its commercial model is structured around tiered plans for different team sizes and workflow complexity, plus higher-value agency and enterprise monetisation through white-labeling, multi-client support, and programmatic data access.
Company news briefing
Briefing updated:
Following its strategic partnership with WSI to track brand presence across generative platforms, SE Ranking has further expanded its AI Search Toolkit and SE Visible features. Recent platform updates introduce advanced competitor gap analysis, calendar-based period comparisons, prompt grouping, and bulk import capabilities, supporting clients in achieving measurable organic growth and visibility in AI-driven search results.
Business model & monetisation
SE Ranking monetises through tiered recurring SaaS subscriptions for its core platform, supplemented by paid add-ons and API charges. Revenue is generated from monthly or annual plans that scale by projects, tracked keywords, and feature access, plus separate charges for modules such as AI Search, Agency Pack, and API access. Its API introduces a usage-linked credit model, adding a pay-per-use component alongside subscription revenue.
- Core SEO platform subscriptions
- Tiered SaaS plans billed monthly or annually
- Agency and AI search add-ons
- Modular subscription upsells
- API access
- Subscription plus credit-based usage pricing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Lead Applied Scientist – AI Search & Brand Intelligence(Lead) | Engineering | Europe - Remote | |
| Senior Data Analyst(Senior) | Engineering | Europe - Remote | |
| Website Lead(Lead) | Marketing | Europe - Remote | |
| Senior Product Manager – Data Product (API & MCP)(Senior) | Business Operations | Europe - Remote |
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Questions about SE Ranking
What is SE Ranking?
SE Ranking is a B2B SaaS platform for SEO and generative search visibility, offering tools such as rank tracking, audits, backlink analysis, competitor research, reporting, and API access.
Who uses SE Ranking?
It is used by SEO professionals, digital agencies, in-house marketing teams, developers, data teams, and businesses ranging from SMBs to enterprises.
How does SE Ranking make money?
It makes money through tiered software subscriptions, paid add-ons such as agency and AI visibility modules, and usage-based API pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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