Moz
SEO software and search data platform for marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- United States
- Market role
- MarTech Vendor
- Official website
- moz.com
What Moz does
Moz operates a recurring-revenue software model built around SEO workflow tools, enterprise rank tracking, local listings management and proprietary search intelligence. It creates value by collecting and structuring search, backlink and visibility data, packaging that data into workflow software and APIs, and serving different customer tiers from self-serve practitioners to enterprise SEO teams.
Category differentiation
Moz is an SEO software and search data business, not a general digital marketing agency or media publisher. It is distinct from browser tools or SEO plugins that only provide point features without an underlying proprietary data platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Moz is a B2B marketing software company focused on SEO, rank tracking, local search management and proprietary search data. Its core products include Moz Pro for all-in-one SEO workflows, STAT for enterprise-scale rank tracking, Moz Local for listings and reputation management, and API and data products that expose proprietary metrics and link intelligence to developers and enterprise teams. The company makes money primarily through recurring software subscriptions and contracted enterprise data access. Its direct customers are digital marketers, SEO specialists, agencies, local businesses, multi-location brands, developers and enterprise marketing or data teams. Moz sits inside Ziff Davis and competes in the search intelligence and SEO software market against other established SaaS vendors.
Company news briefing
Briefing updated:
Following the finalisation of its MozCon London 2026 speaker line-up, Moz continues to focus on tactical search strategies amidst shifting AI-generated discovery channels. Building on its API Model Context Protocol (MCP) server launch and partnership with Studio 1119, recent Moz data highlights that most AI Mode citations fall outside Google's organic top ten, reinforcing the need for tracking AI visibility and earned mentions. This emphasis on off-platform search signals aligns with parent company Ziff Davis’s strategic prioritisation of multi-channel audience growth and diversified monetisation, as reinforced by its second-quarter 2026 reporting.
Business model & monetisation
Moz monetises through software subscriptions, API access and enterprise contracts. Moz Pro and Moz Local follow tiered subscription pricing tied to usage and feature limits, while STAT, Moz API and Moz Data monetise through higher-value contracts based on keyword volume, rank-tracking scale, API consumption, data access and enterprise workflow requirements. Freemium tooling such as MozBar supports user acquisition and conversion into paid plans.
- Moz Pro subscriptions
- Software Subscription
- STAT enterprise contracts
- Software Subscription
- Moz Local subscriptions
- Software Subscription
- Moz API access
- Pay-per-Use
- Moz Data custom datasets
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Announcing the Final Batch of Speakers for MozCon London
Recorded impact score: 3/5
We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.
Explore company relationships
Questions about Moz
What is Moz?
Moz is a B2B SEO software company that provides rank tracking, site auditing, local SEO, backlink analysis and search data products.
Who uses Moz?
Moz is used by digital marketers, SEO specialists, agencies, local businesses, multi-location brands, enterprise SEO teams, developers and data teams.
How does Moz make money?
Moz makes money through recurring subscriptions for SEO software and local search tools, plus enterprise contracts for rank tracking, APIs and custom data products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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