Observed Signal · Jul 29, 2026 · Earnings Report · Source: Meedia · Impact: 4/5 · Sentiment: Positive
Agency & Consultancy Market: Serviceplan posts slight growth; Mediaplus up 2.7%
The Serviceplan Group reported a fee revenue of €873 million for fiscal year 2025/26, a 1% increase from €866 million the prior year. Mediaplus remained the group's primary revenue driver, generating €378 million (up 2.7% year-on-year) and contributing over 40% of group fee revenue; German Mediaplus revenue was €267 million (also +2.7%). Serviceplan highlights international expansion for Mediaplus (new Singapore JV with The Media Shop, rebuilt China operations, UK House of Communication, nearshoring hubs) and leadership hires to support growth. The group is investing in AI-led offerings including the Momentum unit with MediaMarktSaturn (~120 staff), Plan.Net’s new “Agentic AI” unit for enterprise transformation, Plus.AI and a House of AI, and the Behave.AI unit led by Global CDO Karin Immenroth. Management frames the results as stable foundation for future profitable growth.
This is an earnings/annual results report from a major agency group (Serviceplan) with revenue figures, Mediaplus performance, international expansion and new AI-driven units — relevant for agency, media buying and MarTech strategy.
Wichtigste Kernpunkte & Evidenz
- Serviceplan Group reported fee revenue of €873 million for fiscal year 2025/26, up 1% from €866 million the prior year.
- Mediaplus generated €378 million in fee revenue in 2025/26, up 2.7% year-on-year and representing over 40% of group fee revenue; German revenue was €267 million (+2.7%).
- Serviceplan and MediaMarktSaturn commissioned the 'Momentum' unit: an AI-supported production and content organization covering 11 markets and planned to include about 120 employees.
- Plan.Net launched a unit for AI-supported marketing transformation (Plan.Net Agentic AI); Alexander Rohwer was appointed to lead the end-to-end offering as Managing Director at Plan.Net.
- Mediaplus expanded internationally with a joint venture 'Mediaplus Singapore' with The Media Shop, a rebuilt Mediaplus China (restarted end of 2025), acquisition of the UK Total Media Group and a UK House of Communication.
Verknüpfte Unternehmen
20 verknüpfte UnternehmenWestwing
Eine führende europäische Home-and-Living-Plattform, die kuratierten E-Commerce, Eigenmarken-Distribution und spezialisierte B2B-Handelslösungen für die Einrichtungsbranche vereint.
“Westwing was named among brands that delivered international pitch wins for Mediaplus....”
Meta
Konsumentenorientierte Internet-Plattformen, die durch digitale Werbung, Apps, Abonnements und Virtual Reality monetarisiert werden.
Verivox
Führendes deutsches Vergleichsportal und Transaktions-Marktplatz zur Optimierung von Energie-, Telekommunikations-, Versicherungs- und Finanzverträgen mittels digitalisierter Tarif-Aggregatoren.
“Verivox was included among pitch wins contributing to Mediaplus's revenue increase....”
Mediaplus
Globale Mediaagentur für datengestützte Mediaplanung, programmatischen Einkauf, Analytics und KI-gestütztes Media-Consulting.
“Mediaplus increased fee revenue by 2.7% to €378 million in 2025/26 and remains the group's main revenue pillar, contributing over 40% of fee...”
Professionelles soziales Netzwerk für Personalbeschaffung, Werbung, Vertrieb und Weiterbildung.
“The cookie table includes LinkedIn cookies such as 'bcookie' and 'li_gc' with LinkedIn as creator/domain linkedin.com....”
RTLZWEI
Deutscher TV-Sender und Digital-Publisher zur Monetarisierung von Zielgruppen-Reichweiten über AdTech-Integrationen, lineare Werbeinventare und Content-Rechte.
“RTL Zwei was named among clients gained by Mediaplus in pitch activity....”
Bosch
Ein weltweit führender deutscher Industrie- und Technologiekonzern im globalen Großmaßstab.
“Bosch was named as one of Mediaplus's key international existing clients....”
MediaMarktSaturn
Führender europäischer Elektronikhändler mit einem stark wachsenden, datengestützten Retail-Media-Geschäft.
“MediaMarktSaturn recently appointed the Serviceplan Group as Creative Solutions Partner for its European marketing process and is the partne...”
TransUnion
Globaler Anbieter von Enterprise-Daten, Identitätslösungen, Risikomanagement und Marketing-Analytics.
“TransUnion in the USA was listed among existing Mediaplus clients that were maintained or grown....”
WordPress
Ein Open-Source-CMS-Ökosystem, das von einer US-amerikanischen Non-Profit-Stiftung verwaltet wird.
“The cookie table references 'wordpress_test_cookie | WordPress' and 'wp_lang | WordPress' as cookies used for site functionality....”
Datareporter
Österreichischer SaaS-Anbieter für automatisiertes Consent Management und DSGVO-konforme Enterprise-Privacy-Compliance.
“The cookie table lists '_webcare_consentid | DataReporter GmbH' and cookie consent entries associated with DataReporter GmbH....”
Medienfachverlag Oberauer
Führender DACH-Fachverlag für Medien-, PR- und Printing-Professionals mit integrierter B2B-Plattform-Infrastruktur für hochpräzises Audience-Targeting.
HORNBACH Holding
Advertiser / Brand (Buys Ads)Börsennotierter europäischer DIY-Einzelhandels- und Baustoff-Konzern.
“Hornbach was listed among the important existing international clients of Mediaplus....”
Plan.Net
Führende Digitalagentur für Consulting, Customer Experience (CX), Commerce, CRM und Performance Marketing.
“Plan.Net launched a new unit for AI-supported marketing transformation ('Plan.Net Agentic AI') as part of Plan.Net Group....”
Otto Group
Global agierende Handels- und Dienstleistungsgruppe mit integrierter Retail-Media- und AdTech-Infrastruktur für ein datenbasiertes Commerce-Ökosystem.
“Otto Group was listed among major international Mediaplus clients and the article referenced a former Otto manager joining Plan.Net....”
Siemens
Ein führender Industrietechnologiekonzern, der hochentwickelte Enterprise-Software für Gebäude, Fertigung und Produktdesign anbietet.
“Siemens was cited as one of Mediaplus's most important international existing clients....”
Cloudflare
Globale Cloud-Plattform für Sicherheit, Performance und Edge-Application-Delivery.
“The cookie table in the article lists '__cf_bm | CloudFlare' as a cookie creator ensuring site functionality....”
E.ON
Führender deutscher Energie- und Infrastrukturdienstleister, der intelligente Smart-Home-, E-Mobility- und dezentrale Energielösungen über hochgradig digitalisierte B2B- und B2C-Plattformen bereitstellt.
“E.ON was cited among Mediaplus's key international existing clients....”
Suchmaschinen-, Video-, AdTech- und Cloud-Gigant innerhalb des Alphabet-Konzerns.
“The cookie table lists analytics cookies '_ga' and '_ga_(GA4-ID)' with Google as the creator....”
Serviceplan Group
Integrierte, unabhängige Agenturgruppe für Marken und Marketing-Teams.
“The Serviceplan Group reported fee revenue of €873 million for fiscal year 2025/26, slightly above the prior year's €866 million....”
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