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COMPANY

Verivox

Verivox is a german platform for comparing and switching household contracts.

Analyst Perspective

Verivox GmbH is a German consumer comparison platform that helps households compare and switch energy, telecommunications, insurance and financial products. Its core product aggregates tariffs, provides calculators and guided switching flows, and routes completed contracts to participating providers. The business primarily serves consumers on the front end while monetising demand from providers that pay for successful customer acquisition. Beyond its consumer marketplace, Verivox also sells B2B market data and benchmarking products to energy suppliers, insurers and other commercial users through its VX Sales Solutions activity. This creates a dual monetisation structure: performance-based commissions from completed consumer contracts and recurring enterprise revenue from data and analytics products. Since March 2025, Verivox has operated under Moltiply Group S.p.A. within the Mavriq division.

Analyst Signal Briefing

Updated: 19 Aug 2026

Following MFE-MediaForEurope’s takeover of ProSiebenSat.1, Verivox continues to operate as a central consumer intelligence hub, providing critical market transparency. Recent data identifies Revolut’s 4.25% interest rate as Germany’s current market leader for savings accounts, while separate tariff analyses highlight a pricing paradox where high-speed fibre plans often undercut legacy DSL options due to aggressive provider subsidies. These insights, alongside Verivox’s research into the low adoption of the 'Wero' payment service, reinforce the subsidiary's utility in MFE’s pan-European strategy to leverage digital assets for enhanced scalability and monetisation.

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Category Differentiation

Verivox is a consumer comparison and switching marketplace, not a utility supplier, telecom operator, insurer or bank. It differs from pure publishers because its core function is transaction intermediation and lead generation, not only content distribution.

Verivox: About

Verivox operates a digital comparison marketplace that acquires consumer demand in high-frequency contract categories and converts that demand into monetisable switching activity for providers. It creates value by reducing search and switching friction for households, aggregating tariff information across multiple sectors, and converting high-intent user traffic into completed contracts, qualified leads and proprietary market intelligence. The company extends this model by packaging aggregated tariff, pricing and switching data into B2B analytics products for enterprise customers.

How Verivox Works & Monetises

Business model analysis and core revenue streams

Verivox monetises primarily through provider-funded commissions on successfully brokered contracts completed through its comparison and switching platform. Additional revenue comes from advertising and sponsored tariff placements within the consumer platform, alongside B2B recurring revenue from aggregated market data, benchmarking products and analytics services. The business also has evidence of adjacent product expansion through owned digital consumer tools that strengthen cross-sell and retention within the comparison ecosystem.

Revenue Channels

Provider commissions on completed contractsPercentage take-rate
B2B market data and benchmarkingContent subscription
Advertising placements and sponsored rankingsAd-supported

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (Verivox)

Manager MagazinAug 18, 2026

Revolut Offers 4.25% Tagesgeld to Win German Customers

Revolut has entered Germany's savings-rate competition by offering new customers 4.25% interest on a Tagesgeld account for four months, the highest currently available according to comparison site Verivox. Deposits for newly opened Revolut savings accounts will be held at Deutsche Bank and protected by German deposit insurance up to €100,000; Revolut previously used Lithuanian deposit insurance. The move follows recent high-rate promotions from entrants such as JPMorgan Chase and Consors Bank and forms part of Revolut's broader marketing push in Germany, which has included campaigns with Mario Götze, Berlin Marathon sponsorship, airport advertising and an Audi F1 team deal.

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Retail-NewsAug 17, 2026

Survey: European Pay Service Wero Struggles with Awareness

A Verivox representative survey published by Retail-News finds that two years after its market launch Wero — the payment service from the European Payment Initiative — still has low awareness and usage in Germany. 61% of respondents did not know Wero is a payment service; 39% recognized it correctly. Activation and usage have risen versus the prior year (14% have enabled their current account for Wero; ~7% have used it for payments/transfers), but overall consumer and merchant adoption remains limited. Participating banks include Sparkassen, Volks- und Raiffeisenbanken, Deutsche Bank and ING. The article notes that broader merchant acceptance will be essential for Wero to compete with incumbent providers.

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HorizontAug 16, 2026

Wero still unknown to most Germans after two years

Wero, built by the European Payments Initiative (EPI) as a European alternative to PayPal, Mastercard and Visa, has seen limited consumer recognition and usage two years after its July 2024 launch. A representative Verivox/Innofact survey of 1,002 German adults in July 2026 found 39% correctly identified Wero as a payment service, 31% had never heard of it, 23% had heard the name but couldn't identify it, about 7% use it actively and 14% had linked a bank account. EPI reports 57 million registered users across Belgium, France and Germany (9 million in Germany), while PayPal reports roughly 35 million active German accounts. Wero expanded from phone-to-phone transfers to e-commerce payments in November 2025 and plans in-store rollout; growth is constrained by limited merchant acceptance, bank-based onboarding, AWS reliance and ongoing funding needs.

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Verivox: Frequently Asked Questions

What is Verivox?

Verivox is a German digital comparison platform for energy, telecommunications, insurance and financial products, with integrated switching and contract completion tools.

Who uses Verivox?

Consumers use Verivox to compare and switch household and financial contracts, while providers and enterprise clients use it for customer acquisition and market data.

How does Verivox make money?

Verivox primarily earns commissions from providers for successfully brokered contracts, with additional revenue from advertising and B2B market data services.

Company Facts

Founded
1998
Headquarters
Germany
Core Segment
B2C Consumer App / Platform
Company Size
201–500
Official Link
verivox.de