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Sinalco Media Plan Emphasizes Video, Twitch, Social

Sinalco launched a new long-term campaign called “Schmeckt nach …” that ties back to its longstanding claim “Die Sinalco schmeckt.” The campaign features Sinalco employees and focuses primarily on video content distributed on non-linear channels including Twitch and social platforms. Marketing director Ina Neleßen says the team is testing new formats and platforms, expanding successful channels, and cutting measures that have become less relevant. Initial actions for the campaign began in May on Instagram and TikTok, where content creators adapted the “Schmeckt nach …” idea in personal stories. The article was published by MEEDIA on 2026-07-06 and authored by Reiner Kepler.

Google tests AI summaries under search ads

Google is testing AI-generated summary text shown directly beneath paid search ads as a small experiment to see whether additional AI-provided information helps users make more informed purchase decisions. The summaries are reportedly generated from advertiser landing pages and existing ad copy, but the test raises concerns among marketers about loss of message control, brand tone and responsibility for errors. The move continues Google’s longer-term strategy of integrating generative AI into search (including earlier “AI Overviews”), while a recent Munich court ruling that held Google potentially liable for false AI overviews adds legal stakes. Industry observers see possible benefits in clearer product explanations and higher-quality clicks, but also risks to trust, liability and advertiser control if AI alters marketing intent or misstates product attributes.

World Cup Drives kicker to Digital Traffic Records

MEEDIA reports that sports publisher kicker recorded a digital traffic record in June 2026: 321.68 million visits across its website and app, surpassing its previous record of 317 million (EM 2024). The publisher also reported 125.1 million video views across kicker properties and social channels in June, a jump of over 30 million versus the prior record. Instagram activity for kicker reached 381 million content plays in June, with 11.9 million unique users and 126,000 comments; Facebook showed 1.2 million interactions and 9.2 million video plays. kicker says kicker+ subscription sign-ups hit their strongest month since the pay offering began in 2024. The publisher attributes gains largely to World Cup attention and time-zone-driven morning consumption patterns, plus highlights acquired from Magenta TV.