Wix
Website building and commerce software for businesses and creators.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Wix.com Ltd.
- Entity type
- COMPANY
- Founded
- 2006
- Company size
- >5,000
- Market role
- B2C Consumer App / Platform
- Ticker
- WIX
- Official website
- wix.com
What Wix does
Wix operates a platform-led SaaS model. It acquires users through a self-serve website builder, converts a portion of them from free to paid plans, and then expands account value by selling adjacent tools needed to run an online business. These include commerce software, payment processing, POS, CRM, email marketing, SEO, analytics, apps, and selected financial services. Value is created by reducing technical complexity for customers while consolidating multiple business functions into one managed environment.
Category differentiation
This is the public website-building software company, not merely a design tool or a standalone payment processor. It is broader than a traditional CMS because it bundles hosting, commerce, payments, marketing, and business operations tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wix is a public software company that provides a cloud-based platform for building, hosting, managing, and monetising websites. Its core offer started with no-code website creation for individuals and small businesses, and has expanded into a broader operating stack that includes e-commerce, payments, POS, CRM, email marketing, analytics, SEO tools, an app marketplace, and agency-focused workflows through Wix Studio. The company makes money primarily from subscription plans and from monetising merchant activity inside its ecosystem through payment processing and related commerce services. Its direct customers are primarily small businesses, entrepreneurs, freelancers, creators, agencies, developers, and some individual site owners who pay to build and operate their digital presence without needing separate infrastructure vendors.
Company news briefing
Briefing updated:
Wix continues to expand its AI capabilities and commercial ecosystem, integrating Wix Harmony into Google Gemini, launching the standalone multi-agent platform Symphony for small businesses, and partnering with Elavon for unified commerce. Building on its prior USD 80 million acquisition of Base44 and utilisation of Runware inference pods, Wix has also joined OpenAI's small business initiative and strengthened integrations with ActiveCampaign and TeemDrop.
Business model & monetisation
Wix primarily monetises via freemium-to-paid software subscriptions for website creation and business tools. It adds transaction-linked revenue through payment processing and commerce activity, takes commissions or platform economics from its app marketplace, and upsells higher-value modules such as e-commerce, email marketing, POS, and agency workflows. It also monetises certain fintech-style services for merchants, including funding and banking-related products, though the exact fee structure for those products is less clearly evidenced in the input.
- Premium website and business subscriptions
- Software Subscription
- Payment processing
- Percentage Take-Rate
- Commerce software and add-on tools
- Software Subscription
- App marketplace economics
- Percentage Take-Rate
- Merchant financial services
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Automattic
Platform company powering publishing, commerce and creator software.
- Shopify
Commerce platform for merchants, payments, POS and ecosystem tools.
- SHOPLINE
Omnichannel commerce software for merchants, retailers and ecommerce brands.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Shopify launches Canvas AI site builder
Platform · Recorded impact score: 4/5
Shopify has introduced Canvas, a new AI-powered site builder that lets merchants create and customize online stores through chat with its AI agent, Sidekick. Canvas renders changes in real time, showing the actual code and enabling full interactivity testing across screen sizes. It presents the store as a cohesive visual workspace, allowing merchants to view, edit, and develop pages without deep coding knowledge. Sidekick can directly access theme files, make coordinated changes, and validate its own work, having already handled over 25 million theme changes in H1 2026. Initially, Canvas lacks support for third-party themes, app blocks, and translations, and is desktop-only, but Shopify plans to expand its capabilities. The tool will roll out gradually, with the existing editor remaining for now, and aims to make e-commerce more accessible to non-coders.
- Shopify launched Canvas, an AI-powered site builder and design interface that lets merchants create stores via chat.
- Canvas uses Shopify's AI agent Sidekick to make real-time changes to the store's actual code and theme files.
Base44 Launches Base Code, Helping Teams Collaborate and Ship Faster
Recorded impact score: 4/5
Base44, a Wix company, has launched Base Code, a new product aimed at helping teams collaborate and ship faster. This is the latest in a series of product launches and updates from Wix and its subsidiaries, including the integration of native Google Ads campaign management and the launch of Symphony by Wix.
Wix Investors Can Lead Securities Fraud Lawsuit by September 22
Legal · Recorded impact score: 1/5
Rosen Law Firm and Robbins Geller Rudman & Dowd LLP remind investors who purchased Wix.com Ltd. (NASDAQ: WIX) securities between February 19, 2025 and May 12, 2026 of the September 22, 2026 lead plaintiff deadline in the class action lawsuit, Yappi v. Wix.com Ltd. The lawsuit alleges that Wix and certain executives made false or misleading statements about the competitiveness, performance, costs, and benefits of its AI products, including overstated commercial benefits and understated development and promotional costs. Events cited include the Q1 2025 earnings miss, the June 2025 acquisition of Base44, Q3 2025 earnings showing increased costs, analyst downgrades, and Q1 2026 earnings revealing business softness, causing significant stock declines. Investors with losses exceeding $100,000 may seek to lead the case.
- Lead plaintiff deadline is September 22, 2026.
- Class period: February 19, 2025 to May 12, 2026.
Wix and Google Gemini Integrate Wix Harmony
Platform · Recorded impact score: 3/5
Wix.com Ltd. announced a partnership with Google to embed Wix Harmony website creation directly inside Gemini as a connected app. The integration lets users build, manage and expand Wix Harmony sites from within the Gemini chat interface using voice or text, with sites deployed on Wix’s enterprise infrastructure and supporting commerce, scheduling, payments, SEO/GEO, accessibility, performance and security. Users connect the Wix app and invoke it in Gemini (type “@Wix”) to generate and manage sites, or continue managing via the Wix Business Manager. Shahar Talmi, GM of Developer Platform at Wix, commented on the friction-reducing collaboration.
- Wix.com Ltd. announced a joint effort with Google to embed Wix Harmony website creation directly inside Gemini as a connected app.
- Users can create and manage Wix Harmony websites inside Gemini using voice or text without leaving the Gemini interface.
Wix Launches Symphony: Standalone Multi-Agent AI for SMBs
Platform · Recorded impact score: 2/5
Wix.com Ltd. announced Symphony by Wix, a standalone AI agent platform purpose-built for individuals and small-to-medium businesses. Symphony creates a coordinated, proactive team of specialized AI agents centered on a core agent called Maestro that learns how each business operates, identifies priorities, and assigns tasks to specialist agents. Agents can execute approved workflows, connect to existing tools, provide updates and analytics, and surface opportunities via daily summaries. Symphony is described as platform-agnostic and available as a standalone experience across devices and channels. Wix positions the product as an expansion from website-building into broader operational automation for SMBs, drawing on the company's two decades of SMB experience.
- Wix.com Ltd. announced the launch of Symphony by Wix, a standalone AI agent platform (announcement dated 2026-08-11).
- Symphony organizes multiple specialized AI agents around a central agent called Maestro, which coordinates work and identifies priorities.
Explore company relationships
Questions about Wix
What is Wix?
Wix is a cloud software platform for building, hosting, and operating websites, online stores, and related business workflows.
Who uses Wix?
Its users include small businesses, entrepreneurs, freelancers, creators, agencies, developers, merchants, and some individual site owners.
How does Wix make money?
Wix makes money from paid subscriptions, payment processing, commerce-related software, marketplace economics, and some merchant financial services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on Wix
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.