Westwing
European home and living e-commerce retailer and trade platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Westwing Group SE
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Germany
- Company size
- 1,001–5,000
- Market role
- Retailer & Marketplace
- Ticker
- WEW
- Official website
- westwing.com
What Westwing does
Westwing operates a vertically integrated digital retail model focused on home and living. It acquires demand through inspiration-led merchandising, curated campaigns and localised storefronts, then captures value through direct product sales, assortment control and private-label expansion. The business blends marketplace-style branded assortment with owned inventory economics, while reusing the same merchandising, fulfilment and delivery infrastructure for both consumer and professional buyers.
Category differentiation
Westwing is an online home and living retailer, not a bank, fintech or general marketplace infrastructure provider. It sells furniture and décor to consumers and trade buyers rather than licensing software to merchants.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Westwing Group SE is a German public company operating a pan-European home and living e-commerce business under the Westwing brand. It sells furniture, home décor and lifestyle products through localised online storefronts, combining a permanent assortment with campaign-led curated retail drops. Its offer includes third-party brands and the company’s own private-label Westwing Collection, supported by logistics, delivery and fulfilment capabilities. The company generates revenue primarily from retail margin on direct product sales and benefits from a richer gross margin profile on private-label products. Westwing also serves professional buyers through Westwing Business, offering dedicated commercial terms, bulk ordering and account support for interior designers, hospitality buyers, developers and other trade customers. Its customers are primarily consumers across Europe, with a secondary B2B trade segment.
Company news briefing
Briefing updated:
Building on its strong Q2 2026 performance—which saw a 15% increase in GMV to €127 million and 14% revenue growth to €113 million—Westwing has advanced its physical retail strategy by opening a two-floor flagship store in Munich. Spanning over 400 square metres, the location introduces the 'Store Concept 3.0', integrating modular product presentations and in-store iPad stations to bridge physical and digital shopping. Management continues to target the upper end of its full-year revenue guidance of €470–495 million, supported by double-digit growth in active customers across its 26 operating countries.
Business model & monetisation
Westwing monetises chiefly through retail margin on e-commerce sales of furniture, décor and lifestyle goods. Revenue comes from third-party branded assortment and higher-margin private-label sales via Westwing Collection. Additional monetisation comes from campaign-based retail events that stimulate repeat purchases, premium delivery and logistics-related services, and trade sales through Westwing Business with tailored business pricing and bulk orders.
- Direct consumer product sales
- Retail Margin
- Private-label Westwing Collection sales
- Retail Margin
- B2B trade and bulk orders via Westwing Business
- Retail Margin
- Delivery and logistics-related charges
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- Crate & Barrel
Omni-channel home furnishings retailer serving consumers and trade buyers.
- Wayfair
Online home retailer with consumer and trade purchasing platforms.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Westwing opens two-floor flagship store in Munich
Retail · Recorded impact score: 1/5
Westwing, a German home and living e-commerce company, has opened a new flagship store in Munich, Germany, located at Residenzstraße 24. The two-story store spans more than 400 square meters and replaces a previous temporary location near Odeonsplatz. This flagship is the first to implement Westwing's new 'Store Concept 3.0', which emphasizes modular product presentations and clearly defined product categories. The store integrates physical and digital shopping by allowing customers to purchase items in-store and also access the full product range via iPad stations. It also features an expanded design consulting service. Westwing plans to use this Munich location as a testbed to refine the concept and potentially expand further.
- Westwing opened a new flagship store in Munich, Germany, on September 16, 2026.
- The store is located at Residenzstraße 24 and covers over 400 square meters across two floors.
Westwing GMV Up 15% in Q2 2026
Financials · Recorded impact score: 4/5
Westwing reported double-digit growth in the second quarter of 2026: Gross Merchandise Volume (GMV) rose 15% to €127 million and revenue increased 14% to €113 million. Adjusted EBITDA reached €5.4 million but profit margins were pressured by higher transport costs and one-off effects from migrating order and warehouse systems. Free cash flow was negative €9.4 million, primarily due to payouts related to stock option programs, while net liquidity remained at €68 million. Westwing said active customers grew double-digit, it now operates in 26 countries, and it confirmed full-year revenue guidance of €470–495 million with management targeting the upper end of the range.
- Gross Merchandise Volume (GMV) rose 15% year-on-year in Q2 2026 to €127 million.
- Revenue increased 14% year-on-year in Q2 2026 to €113 million.
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Questions about Westwing
What is Westwing?
Westwing is a European home and living e-commerce retailer that sells furniture, décor and lifestyle products through localised online storefronts.
Who uses Westwing?
Westwing is used primarily by consumers buying home furnishings online, and by business customers such as interior designers, hospitality operators and property developers through Westwing Business.
How does Westwing make money?
Westwing makes money mainly from retail margin on direct product sales, especially through its third-party assortment and higher-margin private-label Westwing Collection, with additional revenue from trade orders and delivery-related services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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