Bosch

Accenture Song becomes marketing partner for BSH

BSH, the appliance manufacturer, has established a new agency model and named Accenture Song as its "integrated marketing partner" for the German-speaking region and Hungary. Under the arrangement, significant marketing transformation and communications tasks will be transferred to Accenture Song. The announcement frames the move as a consolidation of key marketing and communications responsibilities to a single partner to better align BSH brands such as Bosch and Siemens, but the report says it remains unclear whether Accenture Song will assume all marketing tasks. The story was published by Horizont on 2026-06-22 and includes an image caption referencing Accenture Song manager Thomas Knüwer.

Qualcomm Stock Soars on AI Devices Boom

Qualcomm shares surged after investors reacted to the chipmaker’s expanding role in on-device and data-center AI. The stock jumped 12% on Friday and is up about 75% over the past month, trading at a record. Market momentum follows recent commercial developments: a new deal with automaker Stellantis to use Qualcomm’s Snapdragon processors across vehicle compute domains, an announced partnership with OpenAI to develop an AI chip for forthcoming devices, and Qualcomm’s planned AI200 and AI250 data‑center accelerators due later this year. Qualcomm reported automotive revenue rose 38% year‑over‑year to $1.3 billion, and the company says more than 1 million cars use its autonomous systems. Analysts and management pointed to shipments to a “large hyperscaler” and upcoming investor events (Computex keynote, investor day) as potential further catalysts for the business and share price.

EBM‑Papst Neo’s Nexaira AI Cuts Data‑Center Cooling Energy

EBM‑Papst Neo, the Dortmund-based startup unit of German industrial fan maker EBM‑Papst, is using its self-developed AI platform Nexaira to optimize cooling systems in data centers and industrial buildings. Stefan Bastian, managing director of Neo, says Nexaira creates a digital twin of a site's cooling equipment, integrates thousands of data points (including weather and demand forecasts) and can autonomously adjust setpoints to improve efficiency. The company claims Nexaira can reduce cooling energy use by up to 50%, equating to about 900 MWh per year in a 6,600 m² data center with 3,000 server racks and ~240 t CO₂ savings for an average-sized facility. EBM‑Papst Neo currently has ~35 staff in Dortmund and 35 developers in Chennai, counts Mainova as a partner, and plans to double headcount by 2030.