Miele

Most Trusted Brands: Top Stable, Midfield Shifts

Reader's Digest, together with Institut Dialego, published the 2026 "Most Trusted Brands" survey in Switzerland based on 2,300 unprompted responses across 15 product categories. Fielmann received the most mentions overall (747) and again topped the optician/eyewear category. Twelve category leaders remained unchanged from 2025, while the full Top‑3 order changed in two-thirds of categories compared with the prior year. New category leaders include Vicks (cold medicines), Wallis (Swiss holiday regions) and Karma (Coop) for vegan/vegetarian products. Trust in brands that use artificial intelligence rose to 31% (from 24% the previous year). The study recorded 2,140 distinct brand terms; the publisher did not provide sampling details or margins of error. Andreas Karl (Managing Director, Reader's Digest D/A/CH) commented on brands' obligation to provide clear orientation.

Miele Goes Global with AI-Driven Field Service Transformation

IFS announced that Miele is expanding its partnership to deploy IFS Cloud and IFS.ai across more than 25 countries over the next five years to transform global field service operations. After nine-month implementations in Australia and New Zealand covering about 200 field technicians and contact center agents, Miele plans a phased global rollout. The deployment embeds IFS.ai within IFS’s Field Service Management to enable AI-driven scheduling, predictive failure detection, skill-based technician assignments aligned with spare-parts availability, improved first-time-fix rates, and routing optimizations aimed at reducing CO₂ emissions. Miele will work within the IFS Success customer framework to access implementation expertise and best practices to accelerate time to value and reduce rollout risk as it scales AI-enabled service operations worldwide.

Adzymic Boosts Omnichannel Ad Tech with Hong Kong Office

Adzymic expands its footprint with a new entity in Hong Kong to deepen its omnichannel ad-tech capabilities in Greater China. Active since 2021, Adzymic provides dynamic creative optimisation (DCO) and an AI-powered Creative Management Platform within the APX 36One ecosystem. The Hong Kong office aims to accelerate growth, strengthen local partnerships, and serve clients across display, CTV, DOOH, and beyond. Notable brands mentioned as customers include Standard Chartered Bank Hong Kong, Cathay Pacific Airways, DBS Bank, Foodpanda, Miele, MasterCard, Oppo, and American Express. Leadership quotes from co-founder Kenniess Wong and Cathay Pacific’s Karen Cheung underscore Hong Kong’s innovative market and the goal to deliver personalised experiences at scale.