HERE Technologies

The company operates a B2B and OEM-focused model built around a global digital map and location data asset. It creates value by aggregating, maintaining and updating high-precision maps and associated location information, then exposing these via cloud APIs, SDKs and automotive-grade navigation components. Enterprises, logistics operators and software developers embed these services into applications and workflows, while automotive OEMs integrate them into in-vehicle systems and software-defined vehicles.

Revenue is generated through long-term licensing and OEM agreements for navigation and map data, usage-based pricing for location APIs and SDK calls, and enterprise contracts that include service-level agreements and support. Additional value is created through options for self-hosted/on‑premise deployment, which address data control and regulatory needs, and through channel distribution via cloud marketplaces. The consumer navigation app helps sustain data quality and ecosystem presence but is secondary to enterprise and OEM monetisation.

HERE Technologies is a Netherlands-based provider of digital mapping, location data and navigation platforms serving enterprises, developers and automotive manufacturers globally. Originating as Nokia’s mapping unit, it offers cloud and SDK-based location services, indoor and outdoor maps, routing, traffic and navigation capabilities, including automotive-grade in-vehicle navigation components.

The company generates revenue by licensing map and location data, charging usage-based fees for APIs and SDKs, and providing enterprise and OEM contracts, including self-hosted/on‑premise deployments. Its primary paying customers are automotive OEMs and tier‑1 suppliers, logistics and fleet operators, enterprises building location-aware applications, and developers accessing its mapping and routing services, while a consumer navigation app functions mainly as a user-facing layer and data distribution channel rather than the core revenue driver.