HERE Technologies

HERE operates a B2B geospatial software and data business. It creates value by maintaining proprietary map, routing, search and traffic datasets, packaging them into APIs, SDKs, downloadable data assets and implementation services. Customers embed these capabilities into their own products, vehicles and workflows, while HERE monetises ongoing usage, enterprise access and specialised data licensing.

HERE Technologies is a private geospatial technology company that provides mapping data, routing, geocoding, navigation SDKs, privacy tooling and related developer infrastructure to enterprises, software teams and automotive customers. Its core offering is a cloud-based location platform delivered through APIs, SDKs and data products, enabling customers to build location-enabled applications, vehicle systems and operational intelligence workflows.

The company primarily makes money from usage-based API consumption, enterprise licensing of proprietary map and location datasets, SDK access and paid professional services. Its customer base is business-focused, spanning enterprises, developers, ISVs, data teams, automotive OEMs and mobility solution providers. The business is not a consumer app; it is a B2B infrastructure provider competing with mapping and location platforms such as Google, TomTom and Mapbox.