HERE Technologies
B2B location data, mapping and navigation platform for enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- HERE Global B.V.
- Entity type
- COMPANY
- Founded
- 1985
- Headquarters
- Netherlands
- Company size
- >5,000
- Market role
- Data Provider / Broker
- Official website
- here.com
What HERE Technologies does
HERE operates a B2B geospatial software and data business. It creates value by maintaining proprietary map, routing, search and traffic datasets, packaging them into APIs, SDKs, downloadable data assets and implementation services. Customers embed these capabilities into their own products, vehicles and workflows, while HERE monetises ongoing usage, enterprise access and specialised data licensing.
Category differentiation
HERE Technologies is a B2B geospatial and mapping infrastructure provider, not a consumer navigation app or an advertising technology platform. It is distinct from generic cloud data vendors because its core products centre on maps, routing, navigation and location intelligence.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
HERE Technologies is a private geospatial technology company that provides mapping data, routing, geocoding, navigation SDKs, privacy tooling and related developer infrastructure to enterprises, software teams and automotive customers. Its core offering is a cloud-based location platform delivered through APIs, SDKs and data products, enabling customers to build location-enabled applications, vehicle systems and operational intelligence workflows. The company primarily makes money from usage-based API consumption, enterprise licensing of proprietary map and location datasets, SDK access and paid professional services. Its customer base is business-focused, spanning enterprises, developers, ISVs, data teams, automotive OEMs and mobility solution providers. The business is not a consumer app; it is a B2B infrastructure provider competing with mapping and location platforms such as Google, TomTom and Mapbox.
Company news briefing
Briefing updated:
HERE Technologies continues to build on its emergency logistics and geospatial intelligence capabilities, highlighted by a joint report with the Australian Logistics Council estimating vehicle bridge strikes cost the Australian economy $101 million in FY2025. This expertise is further supported by new partnerships with Octave and the New South Wales Rural Fire Service to improve incident response and remote routing. These regional initiatives complement the ongoing three-year Esri collaboration focused on ArcGIS integration, aligning with the strategic monetisation efforts of shareholders Mercedes-Benz and BMW Group.
Business model & monetisation
HERE monetises mainly through usage-based API and platform pricing, including free monthly transaction tiers that convert into pay-as-usage billing as consumption rises. Additional revenue comes from enterprise contracts for map and location datasets, SDK licensing, specialised automotive data products such as speed-limit datasets, data marketplace activity and professional services for implementation and integration.
- Location APIs and platform transactions
- Usage-based billing with free tier and metered overages
- Enterprise map and location data licensing
- Contracted licensing
- SDK access and embedded location capabilities
- Platform subscription and usage-linked contracts
- Professional services
- Implementation and integration fees
- Marketplace-related data monetisation
- Data exchange and asset monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Digital Out of Home Map Germany
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
HERE and Esri Announce 3-Year Location Analytics Partnership
Analytics · Recorded impact score: 3/5
HERE Technologies and Esri announced a three-year agreement to jointly develop location-based analytics and visualization solutions built on Esri’s ArcGIS platform. The collaboration combines HERE’s map, traffic and mobility data with ArcGIS spatial analytics to make live and historical geospatial data more accessible to engineering teams and AI systems, supporting emerging AI use cases and agentic workflows. The deal extends a long-standing, 20+ year relationship and references HERE’s 2025 launch of the HERE GIS Data Suite as a curated dataset for ArcGIS environments.
- HERE Technologies and Esri announced a 3-year agreement to jointly develop location-based analytics and visualization solutions.
- The partnership combines HERE’s map, traffic and mobility data with Esri’s ArcGIS platform to enable access to live and historical geospatial data for engineering teams and AI systems.
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Questions about HERE Technologies
What is HERE Technologies?
HERE Technologies is a private B2B geospatial technology company that provides mapping data, routing, geocoding, navigation SDKs and related location services through APIs, data products and services.
Who uses HERE Technologies?
Its paying customers include enterprises, developers, ISVs, automotive OEMs, suppliers, mobility providers, data teams and system integrators building location-enabled products and workflows.
How does HERE Technologies make money?
It generates revenue from usage-based API transactions, enterprise licensing of map and location datasets, SDK access and paid professional services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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