Data Provider / Broker · vs · Data Provider / Broker

HETO

HERE Technologies vs TomTom

Structured technology and market comparison · 2026

Direct Feature Comparison

HERE Technologies · vs · TomTom
Primary Market / Role
HERE TechnologiesData Provider / Broker
TomTomData Provider / Broker
Platform Focus
HERE Technologies

B2B location data, mapping and navigation platform for enterprises.

TomTom

Provider of digital maps, traffic data and navigation software.

Company Size
HERE Technologies>5,000 employees
TomTom1,001–5,000 employees
Headquarters
HERE TechnologiesNL
TomTomNL
Year Founded
HERE Technologies1985
TomTom1991

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Comparison Analysis

What is the main difference between HERE Technologies and TomTom?

HERE Technologies and TomTom are primary competitors in the global geospatial data market. HERE focuses on deep enterprise integration and extensive location data assets for logistics and supply chain optimization. TomTom emphasizes automotive software, traffic intelligence, and map-making for autonomous driving. While both target OEMs and developers, HERE maintains a broader B2B platform approach, whereas TomTom leverages its specialized navigation heritage for mobility-centric solutions.

How do the features of HERE Technologies and TomTom compare?

Both platforms offer core mapping APIs, routing, and traffic services. HERE excels with comprehensive geospatial toolsets for logistics, including private map management and enterprise-grade SDKs. TomTom provides industry-leading real-time traffic data and specialized navigation software for automotive OEMs. While HERE focuses on versatile data layers for varied enterprise workflows, TomTom differentiates through high-definition maps specifically engineered for automated driving and advanced driver assistance systems.

What are the top alternatives to HERE Technologies and TomTom?

When evaluating HERE Technologies and TomTom, enterprise buyers also consider other platforms in Cloud Data Warehouse / Data Lake and Data Provider / Broker. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: HERE Technologies vs TomTom

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

HE

HERE Technologies

Recent Signals

  • ·https://martechseries.com/feed/Analytics

    HERE and Esri Announce 3-Year Location Analytics Partnership

    HERE Technologies and Esri announced a three-year agreement to jointly develop location-based analytics and visualization solutions built on Esri’s ArcGIS platform. The collaboration combines HERE’s map, traffic and mobility data with ArcGIS spatial analytics to make live and historical geospatial data more accessible to engineering teams and AI systems, supporting emerging AI use cases and agentic workflows. The deal extends a long-standing, 20+ year relationship and references HERE’s 2025 launch of the HERE GIS Data Suite as a curated dataset for ArcGIS environments.

    • HERE Technologies and Esri announced a 3-year agreement to jointly develop location-based analytics and visualization solutions.
    • The partnership combines HERE’s map, traffic and mobility data with Esri’s ArcGIS platform to enable access to live and historical geospatial data for engineering teams and AI systems.
    • The agreement expands and deepens a long-term, 20+ year location data partnership between the two companies.
TO

TomTom

Recent Signals

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners HERE Technologies and TomTom share across the market ecosystem.