Observed Signal · Jul 29, 2026 · Earnings Report · Source: Meedia · Impact: 4/5 · Sentiment: Positive
Serviceplan posts slight growth; Mediaplus up 2.7%
The Serviceplan Group reported a fee revenue of €873 million for fiscal year 2025/26, a 1% increase from €866 million the prior year. Mediaplus remained the group's primary revenue driver, generating €378 million (up 2.7% year-on-year) and contributing over 40% of group fee revenue; German Mediaplus revenue was €267 million (also +2.7%). Serviceplan highlights international expansion for Mediaplus (new Singapore JV with The Media Shop, rebuilt China operations, UK House of Communication, nearshoring hubs) and leadership hires to support growth. The group is investing in AI-led offerings including the Momentum unit with MediaMarktSaturn (~120 staff), Plan.Net’s new “Agentic AI” unit for enterprise transformation, Plus.AI and a House of AI, and the Behave.AI unit led by Global CDO Karin Immenroth. Management frames the results as stable foundation for future profitable growth.
This is an earnings/annual results report from a major agency group (Serviceplan) with revenue figures, Mediaplus performance, international expansion and new AI-driven units — relevant for agency, media buying and MarTech strategy.
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Key Takeaways & Evidence Grounding
- Serviceplan Group reported fee revenue of €873 million for fiscal year 2025/26, up 1% from €866 million the prior year.
- Mediaplus generated €378 million in fee revenue in 2025/26, up 2.7% year-on-year and representing over 40% of group fee revenue; German revenue was €267 million (+2.7%).
- Serviceplan and MediaMarktSaturn commissioned the 'Momentum' unit: an AI-supported production and content organization covering 11 markets and planned to include about 120 employees.
- Plan.Net launched a unit for AI-supported marketing transformation (Plan.Net Agentic AI); Alexander Rohwer was appointed to lead the end-to-end offering as Managing Director at Plan.Net.
- Mediaplus expanded internationally with a joint venture 'Mediaplus Singapore' with The Media Shop, a rebuilt Mediaplus China (restarted end of 2025), acquisition of the UK Total Media Group and a UK House of Communication.
Connected Companies & Entities
“Mediaplus increased fee revenue by 2.7% to €378 million in 2026 and remains the group's main revenue pillar, contributing over 40% of fee re...”
“The Serviceplan Group reported fee revenue of €873 million for fiscal year 2025/26, slightly above the prior year's €866 million.”
“MediaMarktSaturn recently appointed the Serviceplan Group as Creative Solutions Partner for its European marketing process and is the partne...”
“Plan.Net launched a new unit for AI-supported marketing transformation as part of Plan.Net Group.”
“Westwing was named among brands that delivered international pitch wins for Mediaplus.”
“Verivox was included among pitch wins contributing to Mediaplus's revenue increase.”
“The cookie table includes LinkedIn cookies with LinkedIn as creator.”
“Bosch was named as one of Mediaplus's key international existing clients.”
“TransUnion in the USA was listed among existing Mediaplus clients that were maintained or grown.”
“The cookie table references WordPress cookies used for site functionality.”
“The cookie table lists cookie consent entries associated with DataReporter GmbH.”
“Hornbach was listed among the important existing international clients of Mediaplus.”
“Otto Group was listed among major international Mediaplus clients and the article referenced a former Otto manager joining Plan.Net.”
“Siemens was cited as one of Mediaplus's most important international existing clients.”
“The cookie table in the article lists CloudFlare cookies ensuring site functionality.”
“E.ON was cited among Mediaplus's key international existing clients.”
“The cookie table lists analytics cookies with Google as the creator.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Serviceplan posts 1% growth in 2025/26 fiscal year
The Munich-based Serviceplan Group reported 1% revenue growth for the fiscal year 2025/26, which closed on June 30, 2026. The result is below the group's usual expectations; management says it aims for stronger growth in the new fiscal year. The report highlights that the agency, led by CEO Florian Haller and described as Europe’s largest owner-run agency group, felt the effects of the current economic downturn.
Serviceplan Group in Talks to Acquire Plus Company
Serviceplan Group, Europe's largest owner-managed agency, is reportedly in advanced negotiations to acquire the North American Plus Company. According to Ad Age, this would surpass its previous record acquisition of Laya in 2024. Plus Company, based in Toronto, employs over 3,000 people across 15 countries and includes agencies such as We Are Social, Cossette Media, Mekanism, Middle Child, Septième, The Narrative Group, and Visionnaire. The potential deal would add 3,000 employees to Serviceplan's current workforce of 6,500, making it the largest acquisition in the group's 55-year history. Serviceplan declined to comment, citing a policy of not commenting on market speculation.
Serviceplan wins Lufthansa CRM and Email Account
Serviceplan Group has been officially confirmed as the winner of the Lufthansa Group's email and CRM marketing pitch, a decision that was already reported by Horizont in June. The agency also announced an additional mandate win with the airline. The Dialogmarketing, newly regulated by this mandate, will be handled by a Serviceplan subsidiary. This follows the recent award of Lufthansa's global media account to Serviceplan, further consolidating the airline's marketing partnerships with the agency group.
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