Observed Signal · Jul 29, 2026 · Earnings Report · Source: Meedia · Impact: 4/5 · Sentiment: Positive
Agency & Consultancy Market: Serviceplan posts slight growth; Mediaplus up 2.7%
The Serviceplan Group reported a fee revenue of €873 million for fiscal year 2025/26, a 1% increase from €866 million the prior year. Mediaplus remained the group's primary revenue driver, generating €378 million (up 2.7% year-on-year) and contributing over 40% of group fee revenue; German Mediaplus revenue was €267 million (also +2.7%). Serviceplan highlights international expansion for Mediaplus (new Singapore JV with The Media Shop, rebuilt China operations, UK House of Communication, nearshoring hubs) and leadership hires to support growth. The group is investing in AI-led offerings including the Momentum unit with MediaMarktSaturn (~120 staff), Plan.Net’s new “Agentic AI” unit for enterprise transformation, Plus.AI and a House of AI, and the Behave.AI unit led by Global CDO Karin Immenroth. Management frames the results as stable foundation for future profitable growth.
This is an earnings/annual results report from a major agency group (Serviceplan) with revenue figures, Mediaplus performance, international expansion and new AI-driven units — relevant for agency, media buying and MarTech strategy.
Key Takeaways & Evidence Grounding
- Serviceplan Group reported fee revenue of €873 million for fiscal year 2025/26, up 1% from €866 million the prior year.
- Mediaplus generated €378 million in fee revenue in 2025/26, up 2.7% year-on-year and representing over 40% of group fee revenue; German revenue was €267 million (+2.7%).
- Serviceplan and MediaMarktSaturn commissioned the 'Momentum' unit: an AI-supported production and content organization covering 11 markets and planned to include about 120 employees.
- Plan.Net launched a unit for AI-supported marketing transformation (Plan.Net Agentic AI); Alexander Rohwer was appointed to lead the end-to-end offering as Managing Director at Plan.Net.
- Mediaplus expanded internationally with a joint venture 'Mediaplus Singapore' with The Media Shop, a rebuilt Mediaplus China (restarted end of 2025), acquisition of the UK Total Media Group and a UK House of Communication.
Connected Companies & Entities
20 Entities mappedWestwing
European home and living e-commerce retailer and trade platform.
“Westwing was named among brands that delivered international pitch wins for Mediaplus....”
Meta
Consumer internet platforms monetised through advertising, apps, subscriptions and VR.
Verivox
German platform for comparing and switching household contracts.
“Verivox was included among pitch wins contributing to Mediaplus's revenue increase....”
Mediaplus
Global media agency offering planning, buying, analytics and AI-enabled consulting.
“Mediaplus increased fee revenue by 2.7% to €378 million in 2025/26 and remains the group's main revenue pillar, contributing over 40% of fee...”
Professional social platform for hiring, advertising, sales and learning.
“The cookie table includes LinkedIn cookies such as 'bcookie' and 'li_gc' with LinkedIn as creator/domain linkedin.com....”
RTLZWEI
German broadcaster monetising audiences through ads and content rights.
“RTL Zwei was named among clients gained by Mediaplus in pitch activity....”
Bosch
German industrial and technology group operating at large scale.
“Bosch was named as one of Mediaplus's key international existing clients....”
MediaMarktSaturn
European electronics retailer with a growing retail media business.
“MediaMarktSaturn recently appointed the Serviceplan Group as Creative Solutions Partner for its European marketing process and is the partne...”
TransUnion
Enterprise data, identity, risk and marketing analytics provider.
“TransUnion in the USA was listed among existing Mediaplus clients that were maintained or grown....”
WordPress
Open-source CMS ecosystem stewarded by a US non-profit foundation.
“The cookie table references 'wordpress_test_cookie | WordPress' and 'wp_lang | WordPress' as cookies used for site functionality....”
Datareporter
Austrian SaaS for consent and privacy compliance.
“The cookie table lists '_webcare_consentid | DataReporter GmbH' and cookie consent entries associated with DataReporter GmbH....”
Medienfachverlag Oberauer
DACH trade publisher for media, PR and printing professionals.
HORNBACH Holding
Advertiser / Brand (Buys Ads)Listed European DIY retail and building materials holding group.
“Hornbach was listed among the important existing international clients of Mediaplus....”
Plan.Net
Digital agency for consulting, CX, commerce, CRM and performance marketing.
“Plan.Net launched a new unit for AI-supported marketing transformation ('Plan.Net Agentic AI') as part of Plan.Net Group....”
Otto Group
Retail and marketplace group with integrated retail media and adtech.
“Otto Group was listed among major international Mediaplus clients and the article referenced a former Otto manager joining Plan.Net....”
Siemens
Industrial technology group selling enterprise software for buildings and engineering.
“Siemens was cited as one of Mediaplus's most important international existing clients....”
Cloudflare
Cloud platform for security, performance, and edge application delivery.
“The cookie table in the article lists '__cf_bm | CloudFlare' as a cookie creator ensuring site functionality....”
E.ON
German utility supplying energy, smart home and EV solutions.
“E.ON was cited among Mediaplus's key international existing clients....”
Search, video, adtech and cloud giant within Alphabet.
“The cookie table lists analytics cookies '_ga' and '_ga_(GA4-ID)' with Google as the creator....”
Serviceplan Group
Integrated independent agency group for brands and marketing teams.
“The Serviceplan Group reported fee revenue of €873 million for fiscal year 2025/26, slightly above the prior year's €866 million....”
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