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Google Competitors & Alternatives

The main competitors and alternatives to Google include Backblaze, Arkose Labs, AdGrid and 173 others. Tracking companies like Google provides a complete view of the competitive landscape within the digital advertising ecosystem.

Backblaze

COMPANY

Cloud object storage and backup software for businesses and consumers.

Arkose Labs

COMPANY

Enterprise SaaS platform for bot mitigation and fraud prevention.

AdGrid

COMPANY

Publisher monetisation software for ad stack control and programmatic revenue.

MixModeler

COMPANY

No-code marketing mix modelling software for privacy-first performance analysis.

4screen

COMPANY

In-car advertising platform for automakers and brands.

Mediavine

COMPANY

Publisher monetisation platform combining header bidding, data tools, and managed services.

Internet Brands

COMPANY

Vertical SaaS, publishing and advertising platforms across specialist markets.

Dolby

COMPANY

Audio and imaging technology licensor for media, devices and cinema.

Kunlun Tech

COMPANY

Chinese internet group spanning browser, ads, gaming and AI products.

Mozilla

COMPANY

Privacy software and web media products under non-profit ownership.

d-force

COMPANY

Broadcaster-backed DSP for omnichannel and addressable TV buying.

Revolution Ad

COMPANY

Interactive 3D adtech platform and creative-first ad network.

Block

COMPANY

Payments, commerce and consumer finance platform group.

LeadBolt

COMPANY

Mobile ad platform for user acquisition and app monetisation.

Ecosia

COMPANY

Privacy-focused search engine and browser funding climate projects through ads.

Cognitiv

COMPANY

AI-native adtech platform for programmatic buying and targeting.

Ozone

COMPANY

Premium publisher marketplace for programmatic advertising and audience activation.

Skyscanner

COMPANY

Travel metasearch platform monetising intent through referrals and advertising.

PopAds

COMPANY

Self-serve ad network for popunder traffic monetisation and buying.

DPG Media Nederland

COMPANY

Dutch publisher and advertising platform monetising news audiences and media inventory.

Edge226

COMPANY

Performance adtech platform for app growth and monetisation.

Mapbox

COMPANY

Geospatial APIs, SDKs and data for enterprise applications.

AdSurge

COMPANY

AI-enabled DSP for user acquisition and monetisation.

Direct Digital Holdings

COMPANY

Dual-sided adtech platform for publisher monetisation and media buying.

MicroAd

COMPANY

Japanese adtech group spanning CDP, DSP and SSP.

Listonic

COMPANY

Grocery list app monetised through subscriptions and advertising.

Yahoo

COMPANY

Consumer media platform with owned audiences and advertising technology.

Kinde

COMPANY

Developer platform for authentication, billing and feature management.

Townsquare Media

COMPANY

US local media owner with digital marketing and adtech businesses.

Index Exchange

COMPANY

Independent supply-side platform for programmatic monetisation and curated deals.

DataRobot

COMPANY

Enterprise AI platform for model operations, governance and agent deployment.

SurveyMonkey

COMPANY

Survey and market research software for businesses and research teams.

Haystack

COMPANY

Local product search for nearby in-store retail inventory.

Kevel

COMPANY

API-first retail media and ad serving infrastructure provider.

Converge

COMPANY

Agency-focused DSP for programmatic planning, buying and optimisation.

smartclip

COMPANY

Broadcaster-focused adtech platform for TV, CTV and digital monetisation.

ClickTech

COMPANY

SMB-focused adtech and martech software portfolio.

AppLovin

COMPANY

Advertising software platform for app growth, monetisation and measurement.

Media.net

COMPANY

Sell-side adtech platform for publisher monetisation and curated supply.

MediaGo Ad Platform

COMPANY

AI-led DSP for performance-based programmatic media buying.

OVHcloud

COMPANY

European cloud infrastructure provider for compute, storage and managed services.

AdSpirit

COMPANY

Independent ad server and self-service ad sales platform.

CallRail

COMPANY

Marketing attribution and call analytics software for inbound lead generation.

Amazon

COMPANY

Commerce platform with advertising, cloud and streaming businesses.

Jotform

COMPANY

No-code forms and workflow automation software for organisations.

Outbrain

COMPANY

Open-web ad platform for native, programmatic and performance campaigns.

Tableau

COMPANY

Enterprise analytics and business intelligence software for governed data insights.

The Trade Desk

COMPANY

Independent DSP for omnichannel programmatic advertising on the open internet.

The COOL Company

COMPANY

Adtech platform for creative, activation, publisher monetisation, and measurement.

Mobvista

COMPANY

Mobile adtech platform for app growth, monetisation and analytics.

Bannerflow

COMPANY

Creative automation and DCO software for digital advertising teams.

Baidu

COMPANY

China-focused search, advertising and enterprise AI platform company.

Pinterest

COMPANY

Visual discovery platform with a self-serve advertising business.

Twenga Solutions

COMPANY

Commerce marketing platform for product feeds, traffic acquisition and shopping ads.

Smartly

COMPANY

Cross-channel advertising software for creative, media and measurement.

Databricks

COMPANY

Enterprise lakehouse platform for data, analytics and AI.

Vizit

COMPANY

Visual analytics SaaS for ecommerce content performance.

AdGlare

COMPANY

Independent ad server and audience platform for publishers and advertisers.

Chartbeat

COMPANY

Publisher analytics and optimisation software for digital media companies.

Admiral

COMPANY

Publisher monetisation and visitor relationship software for digital media businesses.

Mixpanel

COMPANY

Product analytics software for tracking and improving digital user behaviour.

Start.io

COMPANY

Mobile adtech platform for app monetisation and audience activation.

VDX.tv

COMPANY

Cross-screen video advertising platform using CPV-priced interactive campaigns.

Twilio

COMPANY

Cloud communications and customer engagement software for businesses.

Nexxen

COMPANY

Independent adtech platform for buying, selling and measuring digital media.

Matomo

COMPANY

Privacy-focused web and app analytics software for organisations.

Kayzen

COMPANY

Mobile-first DSP for transparent in-app programmatic advertising.

Lucidworks

COMPANY

Enterprise software for search, discovery, and AI-powered knowledge experiences.

Cisco Webex

COMPANY

Enterprise collaboration, calling and customer experience software from Cisco.

WhatConverts

COMPANY

Lead tracking and attribution software for marketers and agencies.

NAVER

COMPANY

South Korean platform group spanning search, ads, commerce, content and cloud.

Glean

COMPANY

Enterprise AI platform for search, assistants, and workflow agents.

Plausible

COMPANY

Privacy-first web analytics SaaS for websites, agencies and enterprises.

AppSamurai

COMPANY

Mobile adtech platform for app growth and rewarded monetisation.

mediasmart

COMPANY

Mobile-first DSP for omnichannel programmatic advertising and measurement.

Triton Digital

COMPANY

Audio advertising, podcast hosting and measurement infrastructure for publishers.

NextRoll

COMPANY

Adtech platform for mid-market advertising and B2B account-based marketing.

Prebid

COMPANY

Open-source header bidding standards body for publishers and ad tech.

Scoota

COMPANY

Cookie-free programmatic adtech for buying, creative and DOOH.

WellSaid

COMPANY

B2B AI voice generation platform for production teams and developers.

Kargo

COMPANY

Premium adtech platform for programmatic, creative and retail media.

solocal

COMPANY

French local marketing platform for SMB visibility and advertising.

Radar

COMPANY

Location infrastructure APIs for maps, geofencing, compliance, and operations.

Typeform

COMPANY

Conversational forms and workflow software for business data collection.

OpenAI

COMPANY

Foundation model company selling AI software, APIs and subscriptions.

TomTom

COMPANY

Provider of digital maps, traffic data and navigation software.

Esri

COMPANY

Private GIS software company selling mapping and spatial analytics platforms.

Box

COMPANY

Enterprise content cloud for secure collaboration, workflows, and AI.

Celtra

COMPANY

B2B creative automation software for scaled digital advertising.

Adplorer

COMPANY

Marketing operations software for agencies and multi-location advertisers.

Koddi

COMPANY

Commerce media infrastructure and enterprise advertising software provider.

twiago

COMPANY

German native advertising platform for advertisers, agencies and publishers.

Reddit

COMPANY

Social platform monetised through community advertising and data licensing.

Xperi

COMPANY

Media technology company spanning TV platforms, advertising, audio and radio licensing.

StatCounter

COMPANY

Website analytics SaaS with real-time visitor tracking and session replay.

Opti Digital

COMPANY

Publisher monetisation software with curated demand and media buying tools.

XAD spoteffects

COMPANY

TV ad measurement and attribution software for the DACH market.

Zoom

COMPANY

Cloud communications and collaboration software for organisations and teams.

Madhive

COMPANY

CTV advertising platform for local and regional programmatic campaigns.

Veritone

COMPANY

Enterprise AI software for unstructured media, analytics, and hiring workflows.

Here Media

COMPANY

LGBTQ+ streaming media company with subscription and advertising revenue.

Attekmi

COMPANY

White-label ad exchange and ad server software for publishers.

Airtory

COMPANY

Adtech SaaS for ad serving, creative workflows and publisher monetisation.

Tripadvisor

COMPANY

Travel discovery, reviews, advertising and booking marketplace platform.

Yelp

COMPANY

Local discovery and review platform monetised through business advertising.

INCRMNTAL

COMPANY

Privacy-first incrementality measurement software for advertisers and agencies.

Moloco

COMPANY

AI-driven adtech platform for buying and monetising digital inventory.

Intel

COMPANY

Computing infrastructure company combining chips, AI tooling and enterprise platforms.

Fastly

COMPANY

Edge cloud platform for delivery, compute, security, and streaming.

Algolia

COMPANY

Hosted search and discovery infrastructure for digital products.

Tally

COMPANY

Freemium form builder SaaS for business data collection workflows.

Mantis Ads

COMPANY

Cannabis-focused ad network and programmatic advertising platform.

Metadata

COMPANY

B2B demand generation platform for campaign automation and revenue optimisation.

The Moneytizer

COMPANY

Publisher monetisation platform using header bidding and revenue share.

retailmediatools

COMPANY

Retail media software for retailers building in-house ad networks.

Rill

COMPANY

Metrics-first BI platform for real-time dashboards and embedded analytics.

Apple Ads

BUSINESS_UNIT

Self-serve Apple ecosystem advertising for app discovery and installs.

NVIDIA

COMPANY

Accelerated computing company spanning AI software, cloud and gaming.

Audible Magic

COMPANY

B2B rights management and content identification software for digital media.

Yandex

COMPANY

Russian internet platform with integrated advertising and monetisation stack.

Pointr

COMPANY

Enterprise indoor mapping and wayfinding software for venues and healthcare.

AdButler

COMPANY

B2B ad serving and publisher monetisation software platform.

Akamai

COMPANY

Enterprise edge cloud and content delivery infrastructure provider.

Raptive

COMPANY

Creator-focused ad monetisation and media sales platform for publishers.

CARTA HOLDINGS

COMPANY

Japanese digital advertising group combining adtech platforms and managed services.

Skai

COMPANY

Omnichannel advertising software for search, social and retail media.

RTB House

COMPANY

Deep-learning DSP for performance advertising and retargeting.

Vivaldi

COMPANY

Privacy-first browser and integrated consumer productivity platform.

Fathom Analytics

COMPANY

Privacy-first web analytics SaaS for websites and digital teams.

Adistry

COMPANY

Ad marketplace for niche publishers and restricted-industry advertisers.

Microsoft

COMPANY

Diversified software, cloud, advertising and gaming platform company.

MEmob+

COMPANY

Regional MENA AdTech platform for buying, measurement and creative optimisation.

Pexi

COMPANY

Dutch self-service ad server for dynamic and rich media campaigns.

jsDelivr

COMPANY

Free CDN infrastructure for open-source web assets and modules.

QuinStreet

COMPANY

Performance marketing platform for high-intent customer acquisition.

33Across

COMPANY

Cookieless SSP and identity platform for programmatic advertising.

DaVinci Commerce

COMPANY

Commerce media software for creative, activation and attribution workflows.

Aqua Platform

COMPANY

Hosted ad server and managed Revive infrastructure for publishers.

RMAds

COMPANY

Retargeting platform and managed service for conversion recovery.

netID

COMPANY

European identity and consent infrastructure for cross-site login and privacy.

tri-table

COMPANY

Polish publisher monetisation platform combining adtech and managed media services.

Between Exchange (BTWN X)

COMPANY

Programmatic supply platform for publisher monetisation and verified traffic.

Ringier Axel Springer Polska

COMPANY

Polish media group combining publishing, ad sales and marketplaces.

Redbrain

COMPANY

Performance-based shopping marketing for e-commerce retailers.

Baseten

COMPANY

B2B platform for AI model serving, inference and deployment.

Vungle

COMPANY

Mobile adtech platform for app growth and monetisation.

TradPlus

COMPANY

Mobile app monetisation and programmatic supply infrastructure provider.

BePixel

COMPANY

Brazilian B2B ad server for cross-channel campaign delivery.

TopOn

COMPANY

Mobile ad mediation platform for app monetisation.

Meta

COMPANY

Consumer social platforms monetised through advertising, subscriptions and VR commerce.

Snap

COMPANY

Social platform monetising youth audiences through ads, AR and subscriptions.

ViSTARS AI

COMPANY

Programmatic ad tech stack with software, trading and consulting.

R2B2

COMPANY

Managed publisher monetisation platform aggregating SSP demand and yield optimisation.

Telecoming

COMPANY

Mobile subscription monetisation and carrier billing for sports audiences.

Viads

COMPANY

Programmatic ad platform connecting advertisers with publisher video inventory.

Voise Tech

COMPANY

Full-stack programmatic adtech platform for buyers and publishers.

zMaticoo

COMPANY

Mobile-first programmatic ad platform for in-app buying and monetisation.

Decentriq

COMPANY

Privacy-first clean room software for secure data collaboration and activation.

AdderMobi

COMPANY

In-app ad mediation and monetisation platform for mobile publishers.

Crackle

COMPANY

AI-enhanced in-app monetisation platform for mobile and gaming publishers.

Amazon Ads

BUSINESS_UNIT

Amazon’s advertising platform spanning retail media, DSP, and measurement tools.

Adways · Weborama

COMPANY

Rich media adtech platform for creation, delivery and premium inventory.

BidMind

COMPANY

Self-serve programmatic DSP for performance-focused omnichannel advertising.

YieldLift

COMPANY

Publisher monetisation platform for header bidding, ad serving and yield optimisation.

Adoppler

COMPANY

Full-stack programmatic ad infrastructure for publishers, OTT platforms and agencies.

Hewlett Packard Enterprise

COMPANY

Enterprise hybrid cloud infrastructure and operations software provider.

usemax advertisement

COMPANY

Managed ad network and performance marketing platform for publishers and advertisers.

Mobfox

COMPANY

Programmatic in-app and CTV exchange for publishers and media buyers.

Pubeasy

COMPANY

Hybrid SSP and mobile app publisher.

RTBWise

COMPANY

AI-assisted DSP for e-commerce media buying.

LangChain

COMPANY

Open-source AI agent tooling with paid observability and deployment software.

FreakOut

COMPANY

Japanese adtech group spanning DSP, publisher monetisation and analytics.

Sonobi

COMPANY

Programmatic ad tech platform for publisher monetisation and CTV advertising.

GO.PL

COMPANY

Polish ad platform combining publisher inventory, targeting, analytics and automation.

HERE Technologies

COMPANY

B2B location data, mapping and navigation platform for enterprises.

Apple

COMPANY

Consumer technology platform spanning devices, services, app distribution and ads.

Unlock the Google Ecosystem

Explore all relationships in Polaris7. See exactly how Google connects to the rest of the market, including parent companies, platform integrations, and direct competitors.