The main competitors and alternatives to Google include Dolby, LeadBolt, Fathom Analytics and 138 others. Tracking companies like Google provides a complete view of the competitive landscape within the digital advertising ecosystem.
Dolby
COMPANYAudio and imaging technology licensor for media, devices and cinema.
Fathom Analytics
COMPANYPrivacy-first web analytics SaaS for websites and digital teams.
MediaGo Ad Platform
COMPANYAI-led DSP for performance-based programmatic media buying.
Apple Ads
BUSINESS_UNITSelf-serve Apple ecosystem advertising for app discovery and installs.
Outbrain
COMPANYOpen-web ad platform for native, programmatic and performance campaigns.
Adplorer
COMPANYMarketing operations software for agencies and multi-location advertisers.
Aqua Platform
COMPANYHosted ad server and managed Revive infrastructure for publishers.
Raptive
COMPANYManaged publisher monetisation and media sales platform for creators.
INCRMNTAL
COMPANYPrivacy-first incrementality measurement software for advertisers and agencies.
Mozilla
COMPANYPrivacy software and web media products under non-profit ownership.
Telecoming
COMPANYMobile subscription monetisation and carrier billing for sports audiences.
Crackle
COMPANYAI-enhanced in-app monetisation platform for mobile and gaming publishers.
Viads
COMPANYProgrammatic ad platform connecting advertisers with publisher video inventory.
Mixpanel
COMPANYProduct analytics software for tracking and improving digital user behaviour.
Chartbeat
COMPANYPublisher analytics and optimisation software for digital media companies.
Metadata
COMPANYB2B demand generation platform for campaign automation and revenue optimisation.
AdderMobi
COMPANYIn-app ad mediation and monetisation platform for mobile publishers.
Amazon Ads
BUSINESS_UNITAmazon’s advertising platform spanning retail media, DSP, and measurement tools.
DaVinci Commerce
COMPANYCommerce media software for creative, activation and attribution workflows.
YieldLift
COMPANYPublisher monetisation platform for header bidding, ad serving and yield optimisation.
Adistry
COMPANYAd marketplace for niche publishers and restricted-industry advertisers.
Twenga Solutions
COMPANYCommerce marketing platform for product feeds, traffic acquisition and shopping ads.
AppLovin
COMPANYAdvertising software platform for app growth, monetisation and measurement.
AdGrid
COMPANYPublisher monetisation software for ad stack control and programmatic revenue.
StatCounter
COMPANYWebsite analytics SaaS with real-time visitor tracking and session replay.
Celtra
COMPANYB2B creative automation software for scaled digital advertising.
Triton Digital
COMPANYAudio advertising, podcast hosting and measurement infrastructure for publishers.
Yelp
COMPANYLocal discovery and review platform monetised through business advertising.
Akamai
COMPANYEnterprise edge cloud and content delivery infrastructure provider.
RTB House
COMPANYDeep-learning DSP for performance advertising and retargeting.
The Moneytizer
COMPANYPublisher monetisation platform using header bidding and revenue share.
CARTA HOLDINGS
COMPANYJapanese digital advertising group combining adtech platforms and managed services.
tri-table
COMPANYPolish publisher monetisation platform combining adtech and managed media services.
GO.PL
COMPANYPolish ad platform combining publisher inventory, targeting, analytics and automation.
AdGlare
COMPANYIndependent ad server and audience platform for publishers and advertisers.
Ecosia
COMPANYPrivacy-focused search engine and browser funding climate projects through ads.
R2B2
COMPANYManaged publisher monetisation platform aggregating SSP demand and yield optimisation.
Koddi
COMPANYCommerce media infrastructure and enterprise advertising software provider.
BidMind
COMPANYSelf-serve programmatic DSP for performance-focused omnichannel advertising.
smartclip
COMPANYBroadcaster-focused adtech platform for TV, CTV and digital monetisation.
Decentriq
COMPANYPrivacy-first clean room software for secure data collaboration and activation.
Mobvista
COMPANYMobile adtech platform for app growth, monetisation and analytics.
FreakOut
COMPANYJapanese adtech group spanning DSP, publisher monetisation and analytics.
Direct Digital Holdings
COMPANYDual-sided adtech platform for publisher monetisation and media buying.
The COOL Company
COMPANYAdtech platform for creative, activation, publisher monetisation, and measurement.
Kargo
COMPANYPremium adtech platform for programmatic, creative and retail media.
Madhive
COMPANYCTV advertising platform for local and regional programmatic campaigns.
Skyscanner
COMPANYTravel metasearch platform monetising intent through referrals and advertising.
NextRoll
COMPANYAdtech platform for mid-market advertising and B2B account-based marketing.
Plausible
COMPANYPrivacy-first web analytics SaaS for websites, agencies and enterprises.
Nexxen
COMPANYIndependent adtech platform for buying, selling and measuring digital media.
CallRail
COMPANYMarketing attribution and call analytics software for inbound lead generation.
WhatConverts
COMPANYLead tracking and attribution software for marketers and agencies.
Moloco
COMPANYAI-driven adtech platform for buying and monetising digital inventory.
XAD spoteffects
COMPANYTV ad measurement and attribution software for the DACH market.
Airtory
COMPANYAdtech SaaS for ad serving, creative workflows and publisher monetisation.
Veritone
COMPANYEnterprise AI software for unstructured media, analytics, and hiring workflows.
DPG Media Nederland
COMPANYDutch publisher and advertising platform monetising news audiences and media inventory.
retailmediatools
COMPANYRetail media software for retailers building in-house ad networks.
Mediavine
COMPANYPublisher monetisation platform combining header bidding, data tools, and managed services.
Bannerflow
COMPANYCreative automation and DCO software for digital advertising teams.
Audible Magic
COMPANYB2B rights management and content identification software for digital media.
netID
COMPANYEuropean identity and consent infrastructure for cross-site login and privacy.
Between Exchange (BTWN X)
COMPANYProgrammatic supply platform for publisher monetisation and verified traffic.
Media.net
COMPANYSell-side adtech platform for publisher monetisation and curated supply.
Sonobi
COMPANYProgrammatic ad tech platform for publisher monetisation and CTV advertising.
Vungle
COMPANYMobile adtech platform for app growth and monetisation.
usemax advertisement
COMPANYManaged ad network and performance marketing platform for publishers and advertisers.
Adways · Weborama
COMPANYRich media adtech platform for creation, delivery and premium inventory.
Visual discovery platform with a self-serve advertising business.
zMaticoo
COMPANYMobile-first programmatic ad platform for in-app buying and monetisation.
Index Exchange
COMPANYIndependent supply-side platform for programmatic monetisation and curated deals.
Here Media
COMPANYLGBTQ+ streaming media company with subscription and advertising revenue.
VDX.tv
COMPANYCross-screen video advertising platform using CPV-priced interactive campaigns.
Townsquare Media
COMPANYUS local media owner with digital marketing and adtech businesses.
Ringier Axel Springer Polska
COMPANYPolish media group combining publishing, ad sales and marketplaces.
mediasmart
COMPANYMobile-first DSP for omnichannel programmatic advertising and measurement.
Adoppler
COMPANYFull-stack programmatic ad infrastructure for publishers, OTT platforms and agencies.
Apple
COMPANYConsumer technology platform spanning devices, services, app distribution and ads.
Snap
COMPANYSocial platform monetising youth audiences through ads, AR and subscriptions.
twiago
COMPANYGerman native advertising platform for advertisers, agencies and publishers.
TradPlus
COMPANYMobile app monetisation and programmatic supply infrastructure provider.
Amazon
COMPANYCommerce platform with advertising, cloud and streaming businesses.
The Trade Desk
COMPANYIndependent DSP for omnichannel programmatic advertising on the open internet.
Taboola
COMPANYOpen-web performance advertising and publisher monetisation platform.
Smartly
COMPANYCross-channel advertising software for creative, media and measurement.
Admiral
COMPANYPublisher monetisation and visitor relationship software for digital media businesses.
Internet Brands
COMPANYVertical SaaS, publishing and advertising platforms across specialist markets.
Tripadvisor
COMPANYTravel discovery, reviews, advertising and booking marketplace platform.
Converge
COMPANYAgency-focused DSP for programmatic planning, buying and optimisation.
Baidu
COMPANYChina-focused search, advertising and enterprise AI platform company.
Social platform monetised through community advertising and data licensing.
Yahoo
COMPANYConsumer media platform with owned audiences and advertising technology.
Microsoft
COMPANYDiversified software, cloud, advertising and gaming platform company.
Skai
COMPANYOmnichannel advertising software for search, social and retail media.
Opti Digital
COMPANYPublisher monetisation software with curated demand and media buying tools.
MEmob+
COMPANYRegional MENA AdTech platform for buying, measurement and creative optimisation.
Radar
COMPANYLocation infrastructure APIs for maps, geofencing, compliance, and operations.
NAVER
COMPANYSouth Korean platform group spanning search, ads, commerce, content and cloud.
Xperi
COMPANYMedia technology company spanning TV platforms, advertising, audio and radio licensing.
Meta
COMPANYConsumer social platforms monetised through advertising, subscriptions and VR commerce.
MixModeler
COMPANYNo-code marketing mix modelling software for privacy-first performance analysis.
Ozone
COMPANYPremium publisher marketplace for programmatic advertising and audience activation.
solocal
COMPANYFrench local marketing platform for SMB visibility and advertising.
QuinStreet
COMPANYPerformance marketing platform for high-intent customer acquisition.
Yandex
COMPANYRussian internet platform with integrated advertising and monetisation stack.
Kunlun Tech
COMPANYChinese internet group spanning browser, ads, gaming and AI products.
Explore the Market
Unlock the Google Ecosystem
Explore all relationships in Polaris7. See exactly how Google connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
