The main competitors and alternatives to Google include Backblaze, Arkose Labs, AdGrid and 173 others. Tracking companies like Google provides a complete view of the competitive landscape within the digital advertising ecosystem.
Backblaze
COMPANYCloud object storage and backup software for businesses and consumers.
Arkose Labs
COMPANYEnterprise SaaS platform for bot mitigation and fraud prevention.
AdGrid
COMPANYPublisher monetisation software for ad stack control and programmatic revenue.
MixModeler
COMPANYNo-code marketing mix modelling software for privacy-first performance analysis.
4screen
COMPANYIn-car advertising platform for automakers and brands.
Mediavine
COMPANYPublisher monetisation platform combining header bidding, data tools, and managed services.
Internet Brands
COMPANYVertical SaaS, publishing and advertising platforms across specialist markets.
Dolby
COMPANYAudio and imaging technology licensor for media, devices and cinema.
Kunlun Tech
COMPANYChinese internet group spanning browser, ads, gaming and AI products.
Mozilla
COMPANYPrivacy software and web media products under non-profit ownership.
d-force
COMPANYBroadcaster-backed DSP for omnichannel and addressable TV buying.
Revolution Ad
COMPANYInteractive 3D adtech platform and creative-first ad network.
Block
COMPANYPayments, commerce and consumer finance platform group.
LeadBolt
COMPANYMobile ad platform for user acquisition and app monetisation.
Ecosia
COMPANYPrivacy-focused search engine and browser funding climate projects through ads.
Cognitiv
COMPANYAI-native adtech platform for programmatic buying and targeting.
Ozone
COMPANYPremium publisher marketplace for programmatic advertising and audience activation.
Skyscanner
COMPANYTravel metasearch platform monetising intent through referrals and advertising.
PopAds
COMPANYSelf-serve ad network for popunder traffic monetisation and buying.
DPG Media Nederland
COMPANYDutch publisher and advertising platform monetising news audiences and media inventory.
Edge226
COMPANYPerformance adtech platform for app growth and monetisation.
Mapbox
COMPANYGeospatial APIs, SDKs and data for enterprise applications.
AdSurge
COMPANYAI-enabled DSP for user acquisition and monetisation.
Direct Digital Holdings
COMPANYDual-sided adtech platform for publisher monetisation and media buying.
Listonic
COMPANYGrocery list app monetised through subscriptions and advertising.
Yahoo
COMPANYConsumer media platform with owned audiences and advertising technology.
Kinde
COMPANYDeveloper platform for authentication, billing and feature management.
Townsquare Media
COMPANYUS local media owner with digital marketing and adtech businesses.
Index Exchange
COMPANYIndependent supply-side platform for programmatic monetisation and curated deals.
DataRobot
COMPANYEnterprise AI platform for model operations, governance and agent deployment.
SurveyMonkey
COMPANYSurvey and market research software for businesses and research teams.
Haystack
COMPANYLocal product search for nearby in-store retail inventory.
Kevel
COMPANYAPI-first retail media and ad serving infrastructure provider.
Converge
COMPANYAgency-focused DSP for programmatic planning, buying and optimisation.
smartclip
COMPANYBroadcaster-focused adtech platform for TV, CTV and digital monetisation.
AppLovin
COMPANYAdvertising software platform for app growth, monetisation and measurement.
Media.net
COMPANYSell-side adtech platform for publisher monetisation and curated supply.
MediaGo Ad Platform
COMPANYAI-led DSP for performance-based programmatic media buying.
OVHcloud
COMPANYEuropean cloud infrastructure provider for compute, storage and managed services.
AdSpirit
COMPANYIndependent ad server and self-service ad sales platform.
CallRail
COMPANYMarketing attribution and call analytics software for inbound lead generation.
Amazon
COMPANYCommerce platform with advertising, cloud and streaming businesses.
Jotform
COMPANYNo-code forms and workflow automation software for organisations.
Outbrain
COMPANYOpen-web ad platform for native, programmatic and performance campaigns.
Tableau
COMPANYEnterprise analytics and business intelligence software for governed data insights.
The Trade Desk
COMPANYIndependent DSP for omnichannel programmatic advertising on the open internet.
The COOL Company
COMPANYAdtech platform for creative, activation, publisher monetisation, and measurement.
Mobvista
COMPANYMobile adtech platform for app growth, monetisation and analytics.
Bannerflow
COMPANYCreative automation and DCO software for digital advertising teams.
Baidu
COMPANYChina-focused search, advertising and enterprise AI platform company.
Visual discovery platform with a self-serve advertising business.
Twenga Solutions
COMPANYCommerce marketing platform for product feeds, traffic acquisition and shopping ads.
Smartly
COMPANYCross-channel advertising software for creative, media and measurement.
Databricks
COMPANYEnterprise lakehouse platform for data, analytics and AI.
Vizit
COMPANYVisual analytics SaaS for ecommerce content performance.
AdGlare
COMPANYIndependent ad server and audience platform for publishers and advertisers.
Chartbeat
COMPANYPublisher analytics and optimisation software for digital media companies.
Admiral
COMPANYPublisher monetisation and visitor relationship software for digital media businesses.
Mixpanel
COMPANYProduct analytics software for tracking and improving digital user behaviour.
Start.io
COMPANYMobile adtech platform for app monetisation and audience activation.
VDX.tv
COMPANYCross-screen video advertising platform using CPV-priced interactive campaigns.
Twilio
COMPANYCloud communications and customer engagement software for businesses.
Nexxen
COMPANYIndependent adtech platform for buying, selling and measuring digital media.
Matomo
COMPANYPrivacy-focused web and app analytics software for organisations.
Kayzen
COMPANYMobile-first DSP for transparent in-app programmatic advertising.
Lucidworks
COMPANYEnterprise software for search, discovery, and AI-powered knowledge experiences.
Cisco Webex
COMPANYEnterprise collaboration, calling and customer experience software from Cisco.
WhatConverts
COMPANYLead tracking and attribution software for marketers and agencies.
NAVER
COMPANYSouth Korean platform group spanning search, ads, commerce, content and cloud.
Glean
COMPANYEnterprise AI platform for search, assistants, and workflow agents.
Plausible
COMPANYPrivacy-first web analytics SaaS for websites, agencies and enterprises.
AppSamurai
COMPANYMobile adtech platform for app growth and rewarded monetisation.
mediasmart
COMPANYMobile-first DSP for omnichannel programmatic advertising and measurement.
Triton Digital
COMPANYAudio advertising, podcast hosting and measurement infrastructure for publishers.
NextRoll
COMPANYAdtech platform for mid-market advertising and B2B account-based marketing.
Prebid
COMPANYOpen-source header bidding standards body for publishers and ad tech.
Scoota
COMPANYCookie-free programmatic adtech for buying, creative and DOOH.
WellSaid
COMPANYB2B AI voice generation platform for production teams and developers.
Kargo
COMPANYPremium adtech platform for programmatic, creative and retail media.
solocal
COMPANYFrench local marketing platform for SMB visibility and advertising.
Radar
COMPANYLocation infrastructure APIs for maps, geofencing, compliance, and operations.
Typeform
COMPANYConversational forms and workflow software for business data collection.
OpenAI
COMPANYFoundation model company selling AI software, APIs and subscriptions.
TomTom
COMPANYProvider of digital maps, traffic data and navigation software.
Esri
COMPANYPrivate GIS software company selling mapping and spatial analytics platforms.
Box
COMPANYEnterprise content cloud for secure collaboration, workflows, and AI.
Celtra
COMPANYB2B creative automation software for scaled digital advertising.
Adplorer
COMPANYMarketing operations software for agencies and multi-location advertisers.
Koddi
COMPANYCommerce media infrastructure and enterprise advertising software provider.
twiago
COMPANYGerman native advertising platform for advertisers, agencies and publishers.
Social platform monetised through community advertising and data licensing.
Xperi
COMPANYMedia technology company spanning TV platforms, advertising, audio and radio licensing.
StatCounter
COMPANYWebsite analytics SaaS with real-time visitor tracking and session replay.
Opti Digital
COMPANYPublisher monetisation software with curated demand and media buying tools.
XAD spoteffects
COMPANYTV ad measurement and attribution software for the DACH market.
Zoom
COMPANYCloud communications and collaboration software for organisations and teams.
Madhive
COMPANYCTV advertising platform for local and regional programmatic campaigns.
Veritone
COMPANYEnterprise AI software for unstructured media, analytics, and hiring workflows.
Here Media
COMPANYLGBTQ+ streaming media company with subscription and advertising revenue.
Attekmi
COMPANYWhite-label ad exchange and ad server software for publishers.
Airtory
COMPANYAdtech SaaS for ad serving, creative workflows and publisher monetisation.
Tripadvisor
COMPANYTravel discovery, reviews, advertising and booking marketplace platform.
Yelp
COMPANYLocal discovery and review platform monetised through business advertising.
INCRMNTAL
COMPANYPrivacy-first incrementality measurement software for advertisers and agencies.
Moloco
COMPANYAI-driven adtech platform for buying and monetising digital inventory.
Intel
COMPANYComputing infrastructure company combining chips, AI tooling and enterprise platforms.
Fastly
COMPANYEdge cloud platform for delivery, compute, security, and streaming.
Algolia
COMPANYHosted search and discovery infrastructure for digital products.
Tally
COMPANYFreemium form builder SaaS for business data collection workflows.
Mantis Ads
COMPANYCannabis-focused ad network and programmatic advertising platform.
Metadata
COMPANYB2B demand generation platform for campaign automation and revenue optimisation.
The Moneytizer
COMPANYPublisher monetisation platform using header bidding and revenue share.
retailmediatools
COMPANYRetail media software for retailers building in-house ad networks.
Rill
COMPANYMetrics-first BI platform for real-time dashboards and embedded analytics.
Apple Ads
BUSINESS_UNITSelf-serve Apple ecosystem advertising for app discovery and installs.
NVIDIA
COMPANYAccelerated computing company spanning AI software, cloud and gaming.
Audible Magic
COMPANYB2B rights management and content identification software for digital media.
Yandex
COMPANYRussian internet platform with integrated advertising and monetisation stack.
Pointr
COMPANYEnterprise indoor mapping and wayfinding software for venues and healthcare.
AdButler
COMPANYB2B ad serving and publisher monetisation software platform.
Akamai
COMPANYEnterprise edge cloud and content delivery infrastructure provider.
Raptive
COMPANYCreator-focused ad monetisation and media sales platform for publishers.
CARTA HOLDINGS
COMPANYJapanese digital advertising group combining adtech platforms and managed services.
Skai
COMPANYOmnichannel advertising software for search, social and retail media.
RTB House
COMPANYDeep-learning DSP for performance advertising and retargeting.
Vivaldi
COMPANYPrivacy-first browser and integrated consumer productivity platform.
Fathom Analytics
COMPANYPrivacy-first web analytics SaaS for websites and digital teams.
Adistry
COMPANYAd marketplace for niche publishers and restricted-industry advertisers.
Microsoft
COMPANYDiversified software, cloud, advertising and gaming platform company.
MEmob+
COMPANYRegional MENA AdTech platform for buying, measurement and creative optimisation.
Pexi
COMPANYDutch self-service ad server for dynamic and rich media campaigns.
jsDelivr
COMPANYFree CDN infrastructure for open-source web assets and modules.
QuinStreet
COMPANYPerformance marketing platform for high-intent customer acquisition.
33Across
COMPANYCookieless SSP and identity platform for programmatic advertising.
DaVinci Commerce
COMPANYCommerce media software for creative, activation and attribution workflows.
Aqua Platform
COMPANYHosted ad server and managed Revive infrastructure for publishers.
RMAds
COMPANYRetargeting platform and managed service for conversion recovery.
netID
COMPANYEuropean identity and consent infrastructure for cross-site login and privacy.
tri-table
COMPANYPolish publisher monetisation platform combining adtech and managed media services.
Between Exchange (BTWN X)
COMPANYProgrammatic supply platform for publisher monetisation and verified traffic.
Ringier Axel Springer Polska
COMPANYPolish media group combining publishing, ad sales and marketplaces.
Redbrain
COMPANYPerformance-based shopping marketing for e-commerce retailers.
Baseten
COMPANYB2B platform for AI model serving, inference and deployment.
Vungle
COMPANYMobile adtech platform for app growth and monetisation.
TradPlus
COMPANYMobile app monetisation and programmatic supply infrastructure provider.
BePixel
COMPANYBrazilian B2B ad server for cross-channel campaign delivery.
Meta
COMPANYConsumer social platforms monetised through advertising, subscriptions and VR commerce.
Snap
COMPANYSocial platform monetising youth audiences through ads, AR and subscriptions.
ViSTARS AI
COMPANYProgrammatic ad tech stack with software, trading and consulting.
R2B2
COMPANYManaged publisher monetisation platform aggregating SSP demand and yield optimisation.
Telecoming
COMPANYMobile subscription monetisation and carrier billing for sports audiences.
Viads
COMPANYProgrammatic ad platform connecting advertisers with publisher video inventory.
Voise Tech
COMPANYFull-stack programmatic adtech platform for buyers and publishers.
zMaticoo
COMPANYMobile-first programmatic ad platform for in-app buying and monetisation.
Decentriq
COMPANYPrivacy-first clean room software for secure data collaboration and activation.
AdderMobi
COMPANYIn-app ad mediation and monetisation platform for mobile publishers.
Crackle
COMPANYAI-enhanced in-app monetisation platform for mobile and gaming publishers.
Amazon Ads
BUSINESS_UNITAmazon’s advertising platform spanning retail media, DSP, and measurement tools.
Adways · Weborama
COMPANYRich media adtech platform for creation, delivery and premium inventory.
BidMind
COMPANYSelf-serve programmatic DSP for performance-focused omnichannel advertising.
YieldLift
COMPANYPublisher monetisation platform for header bidding, ad serving and yield optimisation.
Adoppler
COMPANYFull-stack programmatic ad infrastructure for publishers, OTT platforms and agencies.
Hewlett Packard Enterprise
COMPANYEnterprise hybrid cloud infrastructure and operations software provider.
usemax advertisement
COMPANYManaged ad network and performance marketing platform for publishers and advertisers.
Mobfox
COMPANYProgrammatic in-app and CTV exchange for publishers and media buyers.
LangChain
COMPANYOpen-source AI agent tooling with paid observability and deployment software.
FreakOut
COMPANYJapanese adtech group spanning DSP, publisher monetisation and analytics.
Sonobi
COMPANYProgrammatic ad tech platform for publisher monetisation and CTV advertising.
GO.PL
COMPANYPolish ad platform combining publisher inventory, targeting, analytics and automation.
HERE Technologies
COMPANYB2B location data, mapping and navigation platform for enterprises.
Apple
COMPANYConsumer technology platform spanning devices, services, app distribution and ads.
Explore the Market
Unlock the Google Ecosystem
Explore all relationships in Polaris7. See exactly how Google connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
