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Google Competitors & Alternatives

The main competitors and alternatives to Google include Dolby, LeadBolt, Fathom Analytics and 138 others. Tracking companies like Google provides a complete view of the competitive landscape within the digital advertising ecosystem.

Dolby

COMPANY

Audio and imaging technology licensor for media, devices and cinema.

LeadBolt

COMPANY

Mobile ad platform for user acquisition and app monetisation.

Fathom Analytics

COMPANY

Privacy-first web analytics SaaS for websites and digital teams.

MediaGo Ad Platform

COMPANY

AI-led DSP for performance-based programmatic media buying.

Apple Ads

BUSINESS_UNIT

Self-serve Apple ecosystem advertising for app discovery and installs.

Outbrain

COMPANY

Open-web ad platform for native, programmatic and performance campaigns.

Adplorer

COMPANY

Marketing operations software for agencies and multi-location advertisers.

Aqua Platform

COMPANY

Hosted ad server and managed Revive infrastructure for publishers.

Matomo

COMPANY

Privacy-focused web and app analytics software for organisations.

Raptive

COMPANY

Managed publisher monetisation and media sales platform for creators.

Adgentek

COMPANY

Ad server for monetising conversational AI interfaces.

INCRMNTAL

COMPANY

Privacy-first incrementality measurement software for advertisers and agencies.

Mozilla

COMPANY

Privacy software and web media products under non-profit ownership.

Telecoming

COMPANY

Mobile subscription monetisation and carrier billing for sports audiences.

TopOn

COMPANY

Mobile ad mediation platform for app monetisation.

Crackle

COMPANY

AI-enhanced in-app monetisation platform for mobile and gaming publishers.

AdSurge

COMPANY

AI-enabled DSP for user acquisition and monetisation.

RTBWise

COMPANY

AI-assisted DSP for e-commerce media buying.

Viads

COMPANY

Programmatic ad platform connecting advertisers with publisher video inventory.

Mixpanel

COMPANY

Product analytics software for tracking and improving digital user behaviour.

Chartbeat

COMPANY

Publisher analytics and optimisation software for digital media companies.

Metadata

COMPANY

B2B demand generation platform for campaign automation and revenue optimisation.

AdderMobi

COMPANY

In-app ad mediation and monetisation platform for mobile publishers.

Amazon Ads

BUSINESS_UNIT

Amazon’s advertising platform spanning retail media, DSP, and measurement tools.

DaVinci Commerce

COMPANY

Commerce media software for creative, activation and attribution workflows.

YieldLift

COMPANY

Publisher monetisation platform for header bidding, ad serving and yield optimisation.

Adistry

COMPANY

Ad marketplace for niche publishers and restricted-industry advertisers.

Twenga Solutions

COMPANY

Commerce marketing platform for product feeds, traffic acquisition and shopping ads.

AppLovin

COMPANY

Advertising software platform for app growth, monetisation and measurement.

Pubeasy

COMPANY

Hybrid SSP and mobile app publisher.

AdGrid

COMPANY

Publisher monetisation software for ad stack control and programmatic revenue.

StatCounter

COMPANY

Website analytics SaaS with real-time visitor tracking and session replay.

Celtra

COMPANY

B2B creative automation software for scaled digital advertising.

Triton Digital

COMPANY

Audio advertising, podcast hosting and measurement infrastructure for publishers.

Yelp

COMPANY

Local discovery and review platform monetised through business advertising.

Akamai

COMPANY

Enterprise edge cloud and content delivery infrastructure provider.

RTB House

COMPANY

Deep-learning DSP for performance advertising and retargeting.

The Moneytizer

COMPANY

Publisher monetisation platform using header bidding and revenue share.

CARTA HOLDINGS

COMPANY

Japanese digital advertising group combining adtech platforms and managed services.

tri-table

COMPANY

Polish publisher monetisation platform combining adtech and managed media services.

GO.PL

COMPANY

Polish ad platform combining publisher inventory, targeting, analytics and automation.

AdGlare

COMPANY

Independent ad server and audience platform for publishers and advertisers.

Revolution Ad

COMPANY

Interactive 3D adtech platform and creative-first ad network.

4screen

COMPANY

In-car advertising platform for automakers and brands.

Voise Tech

COMPANY

Full-stack programmatic adtech platform for buyers and publishers.

Ecosia

COMPANY

Privacy-focused search engine and browser funding climate projects through ads.

R2B2

COMPANY

Managed publisher monetisation platform aggregating SSP demand and yield optimisation.

Koddi

COMPANY

Commerce media infrastructure and enterprise advertising software provider.

ClickTech

COMPANY

SMB-focused adtech and martech software portfolio.

BidMind

COMPANY

Self-serve programmatic DSP for performance-focused omnichannel advertising.

smartclip

COMPANY

Broadcaster-focused adtech platform for TV, CTV and digital monetisation.

Decentriq

COMPANY

Privacy-first clean room software for secure data collaboration and activation.

MicroAd

COMPANY

Japanese adtech group spanning CDP, DSP and SSP.

Mobvista

COMPANY

Mobile adtech platform for app growth, monetisation and analytics.

AdSpirit

COMPANY

Independent ad server and self-service ad sales platform.

FreakOut

COMPANY

Japanese adtech group spanning DSP, publisher monetisation and analytics.

Vizit

COMPANY

Visual analytics SaaS for ecommerce content performance.

Direct Digital Holdings

COMPANY

Dual-sided adtech platform for publisher monetisation and media buying.

The COOL Company

COMPANY

Adtech platform for creative, activation, publisher monetisation, and measurement.

Kargo

COMPANY

Premium adtech platform for programmatic, creative and retail media.

Madhive

COMPANY

CTV advertising platform for local and regional programmatic campaigns.

Skyscanner

COMPANY

Travel metasearch platform monetising intent through referrals and advertising.

NextRoll

COMPANY

Adtech platform for mid-market advertising and B2B account-based marketing.

Prebid

COMPANY

Open-source header bidding standards body for publishers and ad tech.

Plausible

COMPANY

Privacy-first web analytics SaaS for websites, agencies and enterprises.

Nexxen

COMPANY

Independent adtech platform for buying, selling and measuring digital media.

CallRail

COMPANY

Marketing attribution and call analytics software for inbound lead generation.

WhatConverts

COMPANY

Lead tracking and attribution software for marketers and agencies.

Moloco

COMPANY

AI-driven adtech platform for buying and monetising digital inventory.

XAD spoteffects

COMPANY

TV ad measurement and attribution software for the DACH market.

Kayzen

COMPANY

Mobile-first DSP for transparent in-app programmatic advertising.

Airtory

COMPANY

Adtech SaaS for ad serving, creative workflows and publisher monetisation.

Veritone

COMPANY

Enterprise AI software for unstructured media, analytics, and hiring workflows.

DPG Media Nederland

COMPANY

Dutch publisher and advertising platform monetising news audiences and media inventory.

retailmediatools

COMPANY

Retail media software for retailers building in-house ad networks.

Pexi

COMPANY

Dutch self-service ad server for dynamic and rich media campaigns.

Mediavine

COMPANY

Publisher monetisation platform combining header bidding, data tools, and managed services.

Bannerflow

COMPANY

Creative automation and DCO software for digital advertising teams.

Audible Magic

COMPANY

B2B rights management and content identification software for digital media.

netID

COMPANY

European identity and consent infrastructure for cross-site login and privacy.

Scoota

COMPANY

Cookie-free programmatic adtech for buying, creative and DOOH.

Between Exchange (BTWN X)

COMPANY

Programmatic supply platform for publisher monetisation and verified traffic.

Media.net

COMPANY

Sell-side adtech platform for publisher monetisation and curated supply.

RMAds

COMPANY

Retargeting platform and managed service for conversion recovery.

Sonobi

COMPANY

Programmatic ad tech platform for publisher monetisation and CTV advertising.

Vungle

COMPANY

Mobile adtech platform for app growth and monetisation.

Redbrain

COMPANY

Performance-based shopping marketing for e-commerce retailers.

ViSTARS AI

COMPANY

Programmatic ad tech stack with software, trading and consulting.

usemax advertisement

COMPANY

Managed ad network and performance marketing platform for publishers and advertisers.

Edge226

COMPANY

Performance adtech platform for app growth and monetisation.

PopAds

COMPANY

Self-serve ad network for popunder traffic monetisation and buying.

Adways · Weborama

COMPANY

Rich media adtech platform for creation, delivery and premium inventory.

Pinterest

COMPANY

Visual discovery platform with a self-serve advertising business.

zMaticoo

COMPANY

Mobile-first programmatic ad platform for in-app buying and monetisation.

Start.io

COMPANY

Mobile adtech platform for app monetisation and audience activation.

Index Exchange

COMPANY

Independent supply-side platform for programmatic monetisation and curated deals.

Here Media

COMPANY

LGBTQ+ streaming media company with subscription and advertising revenue.

VDX.tv

COMPANY

Cross-screen video advertising platform using CPV-priced interactive campaigns.

Mantis Ads

COMPANY

Cannabis-focused ad network and programmatic advertising platform.

Townsquare Media

COMPANY

US local media owner with digital marketing and adtech businesses.

AdButler

COMPANY

B2B ad serving and publisher monetisation software platform.

Ringier Axel Springer Polska

COMPANY

Polish media group combining publishing, ad sales and marketplaces.

mediasmart

COMPANY

Mobile-first DSP for omnichannel programmatic advertising and measurement.

Adoppler

COMPANY

Full-stack programmatic ad infrastructure for publishers, OTT platforms and agencies.

BePixel

COMPANY

Brazilian B2B ad server for cross-channel campaign delivery.

Apple

COMPANY

Consumer technology platform spanning devices, services, app distribution and ads.

Snap

COMPANY

Social platform monetising youth audiences through ads, AR and subscriptions.

twiago

COMPANY

German native advertising platform for advertisers, agencies and publishers.

Attekmi

COMPANY

White-label ad exchange and ad server software for publishers.

TradPlus

COMPANY

Mobile app monetisation and programmatic supply infrastructure provider.

Amazon

COMPANY

Commerce platform with advertising, cloud and streaming businesses.

The Trade Desk

COMPANY

Independent DSP for omnichannel programmatic advertising on the open internet.

Taboola

COMPANY

Open-web performance advertising and publisher monetisation platform.

d-force

COMPANY

Broadcaster-backed DSP for omnichannel and addressable TV buying.

Smartly

COMPANY

Cross-channel advertising software for creative, media and measurement.

Admiral

COMPANY

Publisher monetisation and visitor relationship software for digital media businesses.

Internet Brands

COMPANY

Vertical SaaS, publishing and advertising platforms across specialist markets.

Tripadvisor

COMPANY

Travel discovery, reviews, advertising and booking marketplace platform.

Converge

COMPANY

Agency-focused DSP for programmatic planning, buying and optimisation.

Baidu

COMPANY

China-focused search, advertising and enterprise AI platform company.

Reddit

COMPANY

Social platform monetised through community advertising and data licensing.

Cognitiv

COMPANY

AI-native adtech platform for programmatic buying and targeting.

Yahoo

COMPANY

Consumer media platform with owned audiences and advertising technology.

Microsoft

COMPANY

Diversified software, cloud, advertising and gaming platform company.

Skai

COMPANY

Omnichannel advertising software for search, social and retail media.

Opti Digital

COMPANY

Publisher monetisation software with curated demand and media buying tools.

MEmob+

COMPANY

Regional MENA AdTech platform for buying, measurement and creative optimisation.

Radar

COMPANY

Location infrastructure APIs for maps, geofencing, compliance, and operations.

AppSamurai

COMPANY

Mobile adtech platform for app growth and rewarded monetisation.

NAVER

COMPANY

South Korean platform group spanning search, ads, commerce, content and cloud.

33Across

COMPANY

Cookieless SSP and identity platform for programmatic advertising.

Xperi

COMPANY

Media technology company spanning TV platforms, advertising, audio and radio licensing.

Mobfox

COMPANY

Programmatic in-app and CTV exchange for publishers and media buyers.

Meta

COMPANY

Consumer social platforms monetised through advertising, subscriptions and VR commerce.

Kevel

COMPANY

API-first retail media and ad serving infrastructure provider.

MixModeler

COMPANY

No-code marketing mix modelling software for privacy-first performance analysis.

Ozone

COMPANY

Premium publisher marketplace for programmatic advertising and audience activation.

solocal

COMPANY

French local marketing platform for SMB visibility and advertising.

QuinStreet

COMPANY

Performance marketing platform for high-intent customer acquisition.

Yandex

COMPANY

Russian internet platform with integrated advertising and monetisation stack.

Kunlun Tech

COMPANY

Chinese internet group spanning browser, ads, gaming and AI products.

Unlock the Google Ecosystem

Explore all relationships in Polaris7. See exactly how Google connects to the rest of the market, including parent companies, platform integrations, and direct competitors.