Aidem Ads
Self-serve adtech platform for buying, measuring and monetising media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AIDEM US, Inc.
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Second Floor, 150 Fleet Street, London, EC4A 2DQ, United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- aidem.com
What Aidem Ads does
The company runs a proprietary adtech platform that connects advertisers and agencies buying media with publishers monetising inventory. It creates value by bundling campaign execution, attribution, anti-fraud and optimisation into a unified workflow, reducing fragmentation between buying, measurement and monetisation. Revenue is generated from software access to the self-serve platform and from transaction-linked participation in programmatic advertising flows across its DSP and SSP infrastructure.
Category differentiation
This company is an adtech platform operator, not a general digital agency or a consumer media brand. It is distinct from standalone DSPs because it also presents SSP, attribution and fraud-control capabilities inside one ecosystem.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AIDEM US, Inc., trading as Aidem Ads, is a private adtech company operating a self-serve advertising platform for advertisers, performance marketers, e-commerce brands and enterprise marketing teams. Its platform combines campaign activation, audience generation, attribution, anti-fraud controls and AI-driven optimisation across web, mobile app and connected TV inventory. The company also operates DSP and SSP components, giving it both demand-side buying and publisher monetisation capabilities within one stack. The business generates revenue through recurring software access and platform usage tied to programmatic advertising workflows. Its stated commercial differentiators are subscription pricing, no minimum media spend and integrated measurement and fraud protection. Customers on the buy side include brands, media buyers and agencies, while the sell-side product serves publishers, app developers and media owners seeking programmatic inventory monetisation.
Business model & monetisation
The company monetises through software subscription fees for access to its self-serve advertising platform and through programmatic transaction economics associated with its DSP and SSP operations. Its core offer emphasises recurring SaaS-style pricing with no minimum media spend, while publisher and auction infrastructure supports additional usage-linked monetisation.
- Self-serve platform subscriptions
- Software Subscription
- Programmatic buying and auction participation
- Percentage Take-Rate
- Publisher monetisation infrastructure
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AIDEM Technologies LTD
IAB vendor record: 1218
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 51 · aidem.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Aidem Ads
What is Aidem Ads?
Aidem Ads is a self-serve adtech platform operated by AIDEM US, Inc. for buying, measuring and optimising digital advertising across web, in-app and connected TV.
Who uses Aidem Ads?
Its users are advertisers, performance marketers, e-commerce brands, enterprise marketing teams, agencies, publishers and app developers.
How does Aidem Ads make money?
It makes money from recurring software subscriptions and from platform economics tied to programmatic buying and publisher monetisation flows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
Continue your research on Aidem Ads
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.