ReklamStore
Independent full-stack adtech platform for advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ReklamStore Europe OÜ
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- Turkey
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- reklamstore.com
What ReklamStore does
ReklamStore runs a multi-sided adtech model connecting advertiser demand, publisher supply and performance distribution partners. On the buy side, it provides self-serve and managed programmatic media buying tools for brands, agencies, affiliates and app marketers. On the sell side, it provides publisher monetisation infrastructure through its SSP and header bidding capabilities. It extends this core exchange model with higher-margin adjacent products including affiliate marketing, contextual targeting, influencer workflows, UGC production, conversion tracking and creative services. Value is created by aggregating demand and supply, improving campaign performance, increasing publisher yield and cross-selling specialised modules into the same customer base.
Category differentiation
ReklamStore is an independent adtech and performance marketing platform group, not a consumer retailer, media publisher or single-purpose agency. It is also not a foundational AI model provider; its AI use sits inside advertising and optimisation workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ReklamStore is an adtech company that sells programmatic advertising infrastructure and related performance marketing products to advertisers, agencies, app marketers, publishers and media owners. Its core commercial stack includes a self-serve demand-side platform, a supply-side platform for publisher monetisation, a contextual targeting platform, an affiliate network and managed buying services. Around that core, it operates adjacent products for influencer marketing, UGC creative production, referral programmes and server-side conversion tracking. The company generates revenue through a blended model of media-spend take rates, publisher monetisation margins, performance commissions, fixed service fees and project-based managed services. Its customer base is primarily B2B: advertisers and agencies buy access to media, targeting, measurement and creative workflows, while publishers use its monetisation infrastructure and yield tools to monetise inventory. The business is positioned as an independent, multi-product alternative to single-function programmatic vendors.
Business model & monetisation
ReklamStore uses several commercial mechanisms. Its DSP and managed buying products monetise advertiser media spend through platform fees, trading margin and campaign-management fees. Its SSP monetises publisher inventory through revenue share or take-rate economics tied to sold impressions and demand access. ReklamAction uses performance-based pricing including CPL, CPS, CPI and CPV models. Growua monetises against app installs and post-install events. Advermind CAPI charges a fixed service fee based on monthly signal volume and explicitly states no installation fee. AdUGC, Studio RS and related managed offerings generate project or package fees for creative and service delivery. The broader strategy is to capture spend across media buying, monetisation, performance outcomes, measurement and creative execution.
- DSP and managed programmatic buying
- Percentage Take-Rate
- Publisher monetisation via SSP
- Percentage Take-Rate
- Affiliate network commissions
- Percentage Take-Rate
- Measurement, tracking and platform services
- Service Fee
- Creative, UGC and managed production services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
- Header Bidding
- Demand-Side Platform (DSP)
- Influencer Marketing Platform
- Supply-Side Platform (SSP)
- Affiliate Marketing Platform / Network
- Customer Relationship Management (CRM)
- Self-Serve Ad Platform
- Customer Data & Clean Room Platform (CDP/DCR)
- Contextual Intelligence & Targeting
- Measurement & Analytics Platform
- Advertising Quality (Viewability, Brand Safety, Fraud)
- Loyalty Management Platform
- Creative Orchestration (DCO & Design)
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ReklamStore
What is ReklamStore?
ReklamStore is an adtech company that provides DSP, SSP, contextual targeting, affiliate marketing, measurement and managed advertising services for businesses.
Who uses ReklamStore?
Advertisers, agencies, app marketers, e-commerce teams, publishers, media owners and reseller partners use ReklamStore’s platforms and services.
How does ReklamStore make money?
It earns revenue from advertiser media spend, publisher monetisation take rates, performance commissions, fixed service fees and project-based creative or managed-service work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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