Virool

Virool operated a two-sided adtech model. On the demand side, it provided self-service software for advertisers, agencies and media buyers to plan, launch and optimise video campaigns across publisher inventory. On the supply side, it enabled publishers to create and monetise video placements using both Virool demand and third-party demand partners. The company created value by matching advertiser demand with publisher supply, improving targeting with proprietary audience data, and increasing campaign performance through analytics and creative insight tools.

Virool, Inc. was a US-based adtech company focused on programmatic video advertising. Its core offering combined a self-service demand-side buying platform for brands and agencies with publisher monetisation tools for native and outstream video inventory. The company also offered an integrated audience data layer and campaign measurement products to support targeting, reporting and creative optimisation.

The business model appears to have relied primarily on advertiser media spend and publisher monetisation economics rather than pure standalone software licensing. Advertisers could launch campaigns with a low minimum spend, while publishers used Virool to monetise inventory through CPM and CPV models. Based on the provided financial data, the company was ultimately acquired by Turgo.