Virool
Virool is a programmatic video advertising platform for buyers and publishers.
Analyst Perspective
Virool, Inc. was a US-based adtech company focused on programmatic video advertising. Its core offering combined a self-service demand-side buying platform for brands and agencies with publisher monetisation tools for native and outstream video inventory. The company also offered an integrated audience data layer and campaign measurement products to support targeting, reporting and creative optimisation. The business model appears to have relied primarily on advertiser media spend and publisher monetisation economics rather than pure standalone software licensing. Advertisers could launch campaigns with a low minimum spend, while publishers used Virool to monetise inventory through CPM and CPV models. Based on the provided financial data, the company was ultimately acquired by Turgo.
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Key insights about Virool
Category Differentiation
This is an adtech company centred on programmatic video advertising and publisher monetisation, not a consumer video-sharing app or a pure video hosting platform. It is closer to DSP/SSP and native video infrastructure than to general online video publishing tools.
Virool: About
Virool operated a two-sided adtech model. On the demand side, it provided self-service software for advertisers, agencies and media buyers to plan, launch and optimise video campaigns across publisher inventory. On the supply side, it enabled publishers to create and monetise video placements using both Virool demand and third-party demand partners. The company created value by matching advertiser demand with publisher supply, improving targeting with proprietary audience data, and increasing campaign performance through analytics and creative insight tools.
How Virool Works & Monetises
Business model analysis and core revenue streams
Virool primarily monetised through media-spend-driven platform economics. Advertisers paid to run campaigns on CPM and CPV-style models, with a low entry point for self-service usage. On the publisher side, Virool likely retained a take-rate or margin on monetised inventory by aggregating demand and facilitating programmatic and direct video sales. Audience data and analytics products appear to have been bundled into the platform to support spend growth and retention rather than sold as the main standalone revenue line.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Virool)
Virool introduces new vertical video unit 'Vertical Reveal'
Learn more about our new vertical video unit Discover Vertical Reveal
Read original sourceVirool Just Launched a Programmatic Marketplace for Vertical Video Advertising
Virool, a programmatic video platform based in San Francisco, has created a vertical video marketplace for programmatic ads that lets brands and agencies buy space with publishers using the increasingly popular format.
Read original sourceVirool Just Launched a Programmatic Marketplace for Vertical Video Advertising
Virool, a programmatic video platform based in San Francisco, has created a vertical video marketplace for programmatic ads that lets brands and agencies buy space with publishers using the increasingly popular format.
Read original sourceVirool: Frequently Asked Questions
What is Virool?
Virool is a programmatic video advertising platform that connected advertisers with publisher inventory and added audience data plus analytics tools.
Who uses Virool?
Its main users were brands, agencies, programmatic media buyers, digital publishers and ad operations teams.
How does Virool make money?
It primarily makes money from advertiser campaign spend and publisher monetisation through CPM, CPV and platform take-rate economics.
Company Facts
- Founded
- 2012
- Headquarters
- 88 Kearny, 21st floor, San Francisco, CA
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- virool.com