Video Ad Serving & Syndication · AdTech Vendor
Virool
Programmatic video advertising platform for buyers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Virool, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 88 Kearny, 21st floor, San Francisco, CA
- Company size
- <10
- Market cluster / sector
- Video Ad Serving & Syndication
- Market role
- AdTech Vendor
- Official website
- virool.com
What Virool does
Virool operated a two-sided adtech model. On the demand side, it provided self-service software for advertisers, agencies and media buyers to plan, launch and optimise video campaigns across publisher inventory. On the supply side, it enabled publishers to create and monetise video placements using both Virool demand and third-party demand partners. The company created value by matching advertiser demand with publisher supply, improving targeting with proprietary audience data, and increasing campaign performance through analytics and creative insight tools.
Category differentiation
This is an adtech company centred on programmatic video advertising and publisher monetisation, not a consumer video-sharing app or a pure video hosting platform. It is closer to DSP/SSP and native video infrastructure than to general online video publishing tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Virool, Inc. was a US-based adtech company focused on programmatic video advertising. Its core offering combined a self-service demand-side buying platform for brands and agencies with publisher monetisation tools for native and outstream video inventory. The company also offered an integrated audience data layer and campaign measurement products to support targeting, reporting and creative optimisation. The business model has relied primarily on advertiser media spend and publisher monetisation economics rather than pure standalone software licensing. Advertisers could launch campaigns with a low minimum spend, while publishers used Virool to monetise inventory through CPM and CPV models. The company was ultimately acquired by Turgo.
Business model & monetisation
Virool primarily monetised through media-spend-driven platform economics. Advertisers paid to run campaigns on CPM and CPV-style models, with a low entry point for self-service usage. On the publisher side, Virool likely retained a take-rate or margin on monetised inventory by aggregating demand and facilitating programmatic and direct video sales. Audience data and analytics products have been bundled into the platform to support spend growth and retention rather than sold as the main standalone revenue line.
- Advertiser campaign spend on video distribution
- Percentage Take-Rate
- Publisher inventory monetisation
- Percentage Take-Rate
- Platform access and workflow software
- Software Subscription
- Audience data and analytics features
- Bundled platform value-add
Products & capabilities
No products with linked sources are available in this view.
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Enterprise cloud video platform for streaming, engagement and monetisation.
Native advertising and programmatic monetisation platform for brands and publishers.
Programmatic SSP and ad exchange focused on curated, sustainable supply.
Creative-first SSP for curated programmatic advertising.
Privacy-first adtech for zero-party data capture and activation.
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Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
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Questions about Virool
What is Virool?
Virool is a programmatic video advertising platform that connected advertisers with publisher inventory and added audience data plus analytics tools.
Who uses Virool?
Its main users were brands, agencies, programmatic media buyers, digital publishers and ad operations teams.
How does Virool make money?
It primarily makes money from advertiser campaign spend and publisher monetisation through CPM, CPV and platform take-rate economics.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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