Observed Signal · Sep 30, 2026 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 3/5 · Sentiment: Positive
Prebid.js 11.38.0 Adds Three New Bid Adapters
Prebid.js has released versions 11.38.0 and 11.39.0, introducing new bid adapters for BidDigi, PubFuture, MyCodeMedia, and Ezoic. The Insticator adapter now supports audio and native media types. The Triplelift adapter includes oRTB conversion and native support. The OMS adapter sends GPP data per OpenRTB spec, and the TTD adapter includes failback retry logic. A critical security fix addresses output encoding in vastTrackers.js to mitigate CWE-79 vulnerability. Nodals AI RTD provider now requires TCF purposes 2, 3, and 4. Other updates include enhancements to Adagio, Craft, PMC Xchange, Nexx360, Cwire, DeepIntent, and Mobian, along with dependency bumps for improved stability. These releases reflect ongoing evolution, offering publishers more options, functionality, and security.
This release expands the Prebid.js header bidding ecosystem with new adapters and maintenance updates, relevant to publishers and the AdTech infrastructure.
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Key Takeaways & Evidence Grounding
- Prebid.js versions 11.38.0 and 11.39.0 released in late September/early October 2026.
- New bid adapters added: BidDigi, PubFuture, MyCodeMedia, and Ezoic.
- Insticator adapter expanded to support audio and native media types; Triplelift adapter now includes oRTB conversion and native support.
- Security fix: output encoding in vastTrackers.js addresses CWE-79 vulnerability.
- Nodals AI RTD provider requires TCF purposes 2, 3, and 4; OMS adapter sends GPP data per OpenRTB spec.
Connected Companies & Entities
10 Entities mapped“Prebid.js 11.39.0 release on GitHub....”
“New bid adapter for Ezoic added....”
“Mobian adapter viewability targeting....”
“Nexx360 bid adapter map ORTB dealid to Prebid dealId....”
“DeepIntent bid adapter read device info from ortb2.device....”
“Adswag bidder fix superfluous-trailing-arguments finding....”
“Floxis bid adapter enable endpoint compression....”
“OMS bid adapter send gpp data according to OpenRTB spec....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Prebid.js 10.17.0 Boosts Adapters and Fixes Bugs
Prebid.js v10.17.0 was released with several new bid adapters, bug fixes, and maintenance updates. New or initial adapters included Public Good, Clickio, and TopOn, while Smarthub added an Adastra Tech alias. Bug fixes addressed bidder code mismatches and ConnectID storage configuration, among others. Maintenance work included dependency bumps (js-yaml, tar-fs, min-document), CI and tooling improvements, schema/import fixes, RTD module updates, serialization logic changes, and multiple adapter-specific fixes and enhancements across Nexx360, sevio, Attekmi, Cointraffic, Sharethrough, RTB House, Tappx, OMS, Vidazoo, and others. The release focuses on expanding adapter coverage, improving reliability, and reducing CI/test friction.
Prebid.js 11.35.0 released with Adbix adapter
Prebid.js, an open-source header bidding wrapper, has released version 11.35.0. This release introduces a new bid adapter for Adbix, along with several core updates and bug fixes. Key changes include a core improvement for safe renderer bids, maintenance updates for various RTD providers, and endpoint updates for several bid adapters. Notably, the Criteo bid adapter received parameter type declarations, and the Adkernel bid adapter now supports DSA (Digital Services Act) requirements. The release also includes clarifications for hashed email requirements in the Acxiom Real ID integration.
Prebid.js 11.6.0 Released
Prebid.js published version 11.6.0, introducing new features, adapters, bug fixes and maintenance updates. Notable additions include a new core API method pbjs.getBidResponseByAdId, the initial release of an Agentic Audiences RTD module, and two new bidder adapters (AppMonstaMedia and AdSmartx). The release also contains bug fixes (TTL purge timer), build-system updates (Node 24, mocha bumped to 11.x), and several adapter-specific improvements such as instream support, single-request-per-auction behavior, and support for custom cohort handling.
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