FLOXIS
Server-side SSP infrastructure for publisher-controlled monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Ad Tech Company OÜ
- Entity type
- COMPANY
- Founded
- 2025
- Headquarters
- Estonia
- Market role
- AdTech Vendor
- Official website
- floxis.tech
What FLOXIS does
FLOXIS creates value by inserting server-side monetisation controls into publisher programmatic stacks so supply-side teams can manage routing, pricing and yield more precisely. The company monetises this infrastructure by charging business customers for access to the platform and its operational capabilities, likely using usage-based and platform-based commercial structures tied to traffic, routing volume or monetisation performance.
Category differentiation
FLOXIS is publisher-side ad infrastructure, not a consumer app, media owner or full-service agency. It differs from broad SSP incumbents by positioning as a server-side control layer inside existing monetisation stacks.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FLOXIS is a private Estonian ad technology company providing server-side infrastructure for publisher-controlled monetisation. Its platform sits within existing programmatic advertising stacks and gives publishers, ad networks and monetisation teams control over routing, pricing, floor rules, traffic shaping and supply path optimisation without taking over auction mechanics or demand ownership. The company operates as advertising infrastructure rather than as a consumer media property or agency. The business serves B2B customers that manage publisher inventory and programmatic revenue operations. FLOXIS generates revenue from infrastructure access tied to monetisation workflows, with a commercial model centred on software-style platform usage and implementation into publisher ad stacks. Its positioning is built around non-invasive integration, preservation of current partner relationships and operational control for the supply side.
Company news briefing
Briefing updated:
Floxis has recently updated its integration within the Prebid.js ecosystem to enhance performance monitoring and compliance. The company implemented telemetry callbacks for its bid adapter to track timeout and bidder errors, ensuring better visibility into auction efficiency. Additionally, Floxis finalised its IAB Europe TCF GVL Vendor ID declaration. These technical refinements reflect a focus on operational transparency and alignment with European privacy frameworks to support its programmatic monetisation capabilities.
Business model & monetisation
The company monetises through B2B software infrastructure sold to publisher-side customers. Commercial mechanics are centred on SaaS-style access to server-side monetisation tooling, with likely usage-based charging linked to routed traffic, query volume or monetised demand, supported by low-friction testing and integration into existing ad stacks rather than full-stack replacement.
- Platform access for server-side monetisation infrastructure
- Software Subscription
- Traffic or query-volume based infrastructure usage
- Pay-per-Use
- Testing, setup or implementation support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Ad Tech Company OÜ
IAB vendor record: 1609
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 289 · floxis.tech
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
What Is Floxis AI Booster? Bid-Aware Traffic Shaping
Recorded impact score: 2/5
Floxis AI Booster scores each bid request per buyer and adds learned floors and segment blocking, tested against your current endpoint. Early access.
Explore company relationships
Questions about FLOXIS
What is FLOXIS?
FLOXIS is a server-side publisher monetisation platform that gives supply-side teams control over routing, pricing, traffic shaping and supply path optimisation.
Who uses FLOXIS?
Publishers, ad networks and programmatic monetisation teams use FLOXIS to manage inventory yield and demand routing within existing ad stacks.
How does FLOXIS make money?
FLOXIS makes money by selling B2B software infrastructure for publisher monetisation, with revenue likely tied to platform access and usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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