Z1 Tech
B2B adtech group for media buying, monetisation and lead generation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Z1 Tech Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 271, Phase 4, Udyog Vihar, Gurugram, Haryana, India, 122022
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- z1tech.com
What Z1 Tech does
Z1 Tech operates a portfolio model in advertising technology. It builds proprietary B2B platforms that help advertisers acquire users and leads, while also helping publishers monetise inventory. Value is created by matching demand and supply, improving targeting and creative performance, and automating campaign execution and lead qualification. Revenue is captured through a mix of platform economics, media margin or revenue share, and performance-based charging tied to acquisition or lead outcomes.
Category differentiation
Z1 Tech is an adtech and performance marketing platform group, not a consumer app or a pure AI foundation-model provider. It should also be distinguished from its former name, Z1 Media, and from individual product brands such as VDO.AI or ZVOX.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Z1 Tech is an India-rooted advertising technology company operating a portfolio of B2B products across programmatic advertising, publisher monetisation, performance user acquisition, and AI-qualified lead generation. Its known products include VDO.AI, a dual-sided platform serving advertisers and publishers with video and display advertising tools; Plunic PUMP, a performance marketing platform focused on high-intent customer acquisition; and ZVOX, a lead generation platform using voice-based conversational agents for prospect qualification. The company generates revenue primarily from advertising spend and outcome-based commercial models rather than pure fixed software licensing. Its customers are advertisers, agencies, performance marketing teams, lead buyers, and digital publishers. The business model combines software platform access with media monetisation, yield participation, and performance-linked pricing tied to campaign delivery, acquisition, and qualified leads.
Business model & monetisation
Z1 Tech monetises through a blended adtech model. VDO.AI likely earns through programmatic media spend, publisher revenue share, and monetisation yield economics. Plunic PUMP relies on performance marketing pricing such as acquisition- or action-linked charging, potentially alongside media arbitrage. ZVOX monetises per qualified lead, conversion, or platform-based lead delivery, with possible software fees for access and routing. Across the portfolio, commercial value is tied to ad spend, monetised inventory, and measurable performance outcomes.
- Programmatic media spend via advertiser products
- Media margin and spend-linked platform economics
- Publisher monetisation and yield participation
- Revenue share / take-rate on monetised inventory
- Performance user acquisition campaigns
- Outcome-based pricing such as CPA or similar
- Qualified lead delivery via conversational product
- Per-lead or per-conversion charging
- Software access and platform usage
- SaaS / subscription or platform fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
VDO.AI (Zero1 Inc)
IAB vendor record: 1561
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Z1 Tech
What is Z1 Tech?
Z1 Tech is a B2B advertising technology company operating products for programmatic advertising, publisher monetisation, performance acquisition, and AI-qualified lead generation.
Who uses Z1 Tech?
Its users are advertisers, agencies, performance marketing teams, lead buyers, and digital publishers rather than end consumers.
How does Z1 Tech make money?
It makes money through media spend-linked platform economics, publisher revenue share, performance-based acquisition pricing, and lead generation fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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