DeepIntent

DeepIntent operates a vertical AdTech platform model centred on healthcare and pharmaceutical advertising. It creates value by combining compliant healthcare data, audience creation, programmatic media buying, marketplace supply access, and measurement into an integrated platform stack. This allows enterprise advertisers and agencies to run campaigns in regulated healthcare contexts with more relevant targeting and more sector-specific attribution than generalist ad platforms typically provide.

DeepIntent is a private US healthcare advertising technology company focused on pharmaceutical marketing. Its core offering is a healthcare-specific demand-side platform used by pharma brands, healthcare marketers, and agencies to plan, activate, optimise, and measure programmatic campaigns across channels including CTV, display, audio, video, and DOOH. The company combines media buying with healthcare audience data, clean room capabilities, and outcome measurement linked to clinical and prescribing signals.

The business generates revenue primarily from media spend flowing through its DSP, supplemented by software and data revenue from products such as Helix, Cortex, Outcomes, and workflow tools for audience building and orchestration. Its customers are business buyers rather than consumers, chiefly enterprise pharmaceutical companies, healthcare-focused agencies, media planners, and marketing operations teams that need HIPAA-conscious targeting, healthcare datasets, and campaign measurement aligned to pharmaceutical KPIs such as script lift.