Doceree

Healthcare Marketing Embraces Agile Omnichannel and AI

At an Adweek House Cannes panel co-hosted with Doceree, healthcare marketing leaders discussed the need to move beyond traditional, linear planning toward more responsive, agile omnichannel frameworks. Panelists — including executives from Doceree, Publicis Health Media, Good Apple, Real Chemistry Media, Digitas Health and Novo Nordisk — argued that annual plans and vanity metrics (clicks, impressions) are insufficient for evolving provider and patient journeys. They emphasized aligning content strategies for prescribers and consumers, granting greater organizational and agency autonomy to speed decision-making, and incorporating AI tools to accelerate creative cycles and better predict future patient and provider behavior. The conversation highlighted rising importance of intent measurement in prescription decisions and the convergence of provider and patient content strategies.

Leadership Changes at Doceree

Kamya Elawadhi has been elevated to Co-Founder & President in February 2026, and Vijay Adapala has been appointed as Chief Business Development Officer in 2026. Additionally, new executives such as Julius Ramirez (Chief Partnerships Officer), Yeshwanth Srinivasan (Chief AI Officer), and Graham Wilkinson (Chief Innovation Officer) have joined the leadership team.

Viant Launches VPS; TAG Accreditation Loses Support

Viant has launched Viant Publisher Solutions (VPS), a publisher data feed and dashboard that gives DSP-side feedback on inventory performance and establishes a direct pipeline between Viant’s DSP and media companies, bypassing SSPs. Pilot partners are primarily in CTV and include Tubi, LG Ads, TCL, Scripps, A+E Networks and Xumo. The piece also reports that Google and The Trade Desk chose not to renew their Trusted Accountability Group (TAG) accreditations and that Procter & Gamble has stopped contractually requiring TAG accreditation. Separately, OpenAI is reportedly considering a significant reduction in token pricing, a move that could affect AI usage economics. The roundup includes several hiring and other industry notes (Doceree, Upworthy, The Trade Desk).