Adprime
Healthcare-focused programmatic advertising platform and curated media marketplace.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- Adprime Media™ 1 World Trade Center, Floor 72, New York, NY 10007
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- adprime.com
What Adprime does
Adprime operates a vertical AdTech model centred on healthcare media buying and monetisation. It combines demand-side software, curated exchange supply, proprietary audience data, contextual targeting, and selected managed services into one healthcare-specific advertising stack. The company creates value by helping advertisers access compliant, relevant, and brand-safe healthcare audiences, while helping publishers monetise specialised inventory through private marketplaces, targeting, and sponsored placements.
Category differentiation
Adprime is not a general-purpose consumer advertising app or a healthcare provider. It is a specialised B2B AdTech platform for healthcare and pharmaceutical advertising, now owned by Newsweek Publishing LLC.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adprime is a US healthcare-focused advertising technology company that provides programmatic buying, curated supply, contextual targeting, audience data, and managed campaign services for pharmaceutical and healthcare marketers. Its core products include a self-service DSP, a healthcare-focused exchange, contextual and data targeting tools, and sponsored content offerings across health and lifestyle publisher inventory. The business monetises advertiser spend through technology take rates, inventory margins, data-driven targeting, and service fees for managed performance campaigns. Its direct customers are healthcare advertisers, pharmaceutical brands, agencies, programmatic buyers, and, on the supply side, publishers participating in its curated healthcare advertising ecosystem. In 2025, Adprime was acquired by Newsweek Publishing LLC.
Business model & monetisation
Adprime uses a hybrid monetisation model. The main revenue stream is percentage-based take rates on programmatic media spend through its DSP and healthcare exchange. It also earns margin on curated private marketplace and sponsored inventory, monetises proprietary first-party healthcare audience segments and targeting data, and generates service fee revenue from managed performance marketing and campaign execution.
- Programmatic media spend through DSP
- Percentage take-rate on advertiser spend
- Health Exchange and private marketplace inventory
- Marketplace margin / percentage take-rate
- Healthcare audience data and targeting
- Data activation and platform-linked targeting fees
- Managed performance campaigns
- Service fee / retainer / campaign pricing
- Sponsored health content placements
- Direct media sales and sponsorship pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adprime Media LLC
IAB vendor record: 623
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1
- Indexed sellers.json entries
- 170 · adprime.com
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Adprime
What is Adprime?
Adprime is a healthcare-focused advertising technology company offering a DSP, curated exchange, audience targeting, and managed campaign services for pharma and healthcare marketers.
Who uses Adprime?
Its users are healthcare advertisers, pharmaceutical brands, agencies, programmatic media buyers, and publishers participating in its healthcare advertising ecosystem.
How does Adprime make money?
It makes money through take rates on programmatic media spend, margins on curated inventory and sponsored placements, data-driven targeting revenue, and managed service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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