Adswag

Adswag operates a hybrid model combining proprietary software with managed media and consulting services. It creates value by helping buyers and sellers of digital media work more efficiently: brands and agencies get campaign planning, activation, analytics and private marketplace access, while publishers and retailers get monetisation support, ad serving and retail media infrastructure. The business appears to monetise through a blend of software access, implementation work, campaign operations and recurring advisory relationships.

Adswag is a Dutch advertising services and adtech business that provides branded content distribution, programmatic marketplace setup, ad serving support, campaign management, dashboarding, media planning, consultancy and retail media operations. Its offering combines a proprietary self-serve platform for branded content activation with managed services built around campaign execution, publisher monetisation and custom ad infrastructure.

The company makes money primarily from service fees, retainers and project work paid by advertisers, agencies, publishers and retailers. In some parts of the business, particularly marketplaces, ad serving and retail media, revenue likely also includes media-linked fees or operational take-rates tied to inventory access and campaign delivery.