ADFTECH
Brazilian adtech firm offering managed media buying and ad serving.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADFTECH DIGITAL E INTELLIGENCE LTDA
- Entity type
- COMPANY
- Headquarters
- SHN Quadra 01, Bloco A, Sala 1010. Edifício Le Quartier. CEP: 70.701-010. Brasília, DF.
- Market role
- AdTech Vendor
- Official website
- sdk.adftech.com.br
What ADFTECH does
ADFTECH operates a hybrid business model combining agency-style managed services with proprietary advertising infrastructure. On the services side, it plans and executes campaigns, manages programmatic buying, runs a trading desk and provides measurement and optimisation. On the technology side, it offers an ad server platform used for campaign management, delivery, monitoring and reporting. Value is created by combining hands-on media execution with owned tooling, allowing clients to outsource campaign operations while using integrated software for delivery and analysis.
Category differentiation
ADFTECH is not a publisher, SSP or consumer app. It is a Brazil-based adtech and managed media execution business combining trading desk services with a proprietary ad server platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ADFTECH is a Brazil-based advertising technology and managed media business operating under the legal entity ADFTECH DIGITAL E INTELLIGENCE LTDA. It provides advertising management, programmatic media buying, trading desk services, data intelligence, campaign measurement and a proprietary ad server platform. Its customers are brands, advertisers, marketing teams and media agencies seeking campaign planning, execution, targeting, delivery and reporting across digital channels. The company makes money through a hybrid model combining managed service fees for media planning and programmatic execution with software-led revenue from its ad server platform. Its offering is centred on cross-channel digital campaign delivery, audience segmentation, real-time optimisation and reporting, positioning it as a service-enabled adtech provider rather than a pure software vendor or pure media owner.
Business model & monetisation
ADFTECH primarily monetises through managed service fees tied to media planning, programmatic buying, trading desk execution and campaign measurement. These fees are structured as retainers and/or percentages of media spend. A secondary revenue stream comes from its proprietary ad server platform, which appears suitable for SaaS-style pricing, platform licensing or usage-based charging linked to campaign volume, delivery and reporting features.
- Managed media planning and advertising management
- Service Fee
- Programmatic trading desk and media buying
- Percentage Take-Rate
- Ad server platform usage or licensing
- Software Subscription
- Measurement and monitoring services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adforce Digital Intelligence LTDA
IAB vendor record: 1322
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 7, 8, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about ADFTECH
What is ADFTECH?
ADFTECH is a Brazilian advertising technology company that provides managed media planning, programmatic buying, campaign measurement and a proprietary ad server platform.
Who uses ADFTECH?
Its customers are brands, advertisers, marketing teams, media planners and agencies that need digital campaign execution, targeting, delivery and reporting.
How does ADFTECH make money?
It earns revenue from managed service fees for campaign planning and programmatic execution, plus software-related revenue from its ad server platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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