Nexx360
Neutral programmatic cloud for publisher monetisation orchestration.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- NEXX360
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- 144 Avenue Charles de Gaulle – 92200 Neuilly-sur-Seine
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- nexx360.io
What Nexx360 does
Nexx360 sells B2B programmatic infrastructure to publishers and media owners. It creates value by replacing or simplifying fragmented monetisation workflows with a central cloud layer for partner connectivity, server-side bidding, transparency, and yield management. The business model is built around software and monetisation enablement rather than media ownership, allowing the company to position itself as an independent infrastructure partner within publisher ad stacks.
Category differentiation
Nexx360 is a publisher monetisation infrastructure vendor, not a publisher, media agency, or consumer app. It should be distinguished from full inventory-owning SSPs and ad networks because it emphasises neutral orchestration and SaaS delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Nexx360 is a French ad tech company that provides cloud-based programmatic monetisation infrastructure for publishers and media owners. Its core product, Nexx360 Programmatic Cloud, acts as a neutral server-side orchestration layer that helps customers connect to multiple demand partners, manage inventory centrally, and improve yield, transparency, and page performance across channels including web, in-app, CTV, DOOH, and audio. The company generates revenue through a SaaS-led, performance-based commercial model tied to the incremental advertising revenue it helps customers produce, rather than relying solely on fixed licence fees. Its direct customers are digital publishers, media owners, and ad operations teams seeking more control over their monetisation stack without depending on inventory-owning intermediaries.
Company news briefing
Briefing updated:
Nexx360 has established a strategic partnership with Scaleway to drive advertising innovation, reinforcing its commitment to cloud-integrated ad-tech solutions. Simultaneously, the company has expanded its focus on the UK publishing sector, promoting a platform designed to optimise ad revenue and sustainability alongside user experience. Technical maintenance continues through the Prebid.js ecosystem, with recent updates to its bid adapter ensuring ongoing compatibility for header-bidding partners. These developments collectively highlight Nexx360's dual emphasis on infrastructure modernisation and international market growth.
Business model & monetisation
Nexx360 uses a SaaS-based monetisation model with performance-linked pricing. Rather than depending on a traditional fixed software licence alone, it aligns fees with the incremental ad revenue or monetisation uplift delivered to customers. This combines infrastructure software economics with outcome-based commercial terms, lowering upfront friction for publishers and tying Nexx360's revenue to customer yield improvement.
- Programmatic cloud platform fees
- Software Subscription
- Performance-linked monetisation fees
- Percentage Take-Rate
- Implementation or custom configuration support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Nexx360
IAB vendor record: 965
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 4, 7
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Nexx360
What is Nexx360?
Nexx360 is a French ad tech company that provides a cloud-based platform for publishers to manage programmatic monetisation and demand partner connections.
Who uses Nexx360?
Its users are digital publishers, media owners, and ad operations teams that need centralised control over omnichannel programmatic inventory and partner integrations.
How does Nexx360 make money?
It makes money through a SaaS-led, performance-based pricing model tied to the monetisation uplift it helps publishers achieve.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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