Nexx360

The business model centres on providing a cloud-based, server-side header bidding and programmatic connectivity platform as a neutral software layer between publishers and demand partners. The company delivers value by simplifying technical integrations (via Prebid adapter, in-app SDK-like integration, VAST, native, AMP tags, OpenRTB and direct calls), reducing client-side complexity and latency, and enabling more efficient auctions across multiple environments (web, mobile app, video, AMP). As a pure SaaS platform with no ownership of media inventory or demand contracts, it avoids media arbitrage and focuses on recurring platform access and performance-driven upside. Customers gain improved yield and operational efficiency without ceding inventory control to a network or exchange, while programmatic partners can interface via standard protocols such as OpenRTB.

Nexx360 is a France-based, self-owned software company providing a server-side header bidding and programmatic connectivity platform for digital publishers and other programmatic actors. Its SaaS platform exposes multiple integration modes (Prebid adapter, in-app, video via VAST, native, AMP, OpenRTB and direct calls) to enable publishers and partners to run server-side auctions across web, app, video and AMP environments. The company positions itself as a neutral infrastructure provider rather than a demand partner: it does not own ad inventory or hold monetisation contracts with buyers. It appears to generate revenue through a combination of SaaS platform fees and performance-based commercial models tied to incremental publisher yield, targeting publishers, app developers and other programmatic intermediaries that require supply-side header bidding infrastructure and server-to-server data exchange.