Hubvisor

Prebid.js 11.15.0 Released

Prebid.js v11.15.0 was released on 2026-06-04 via the prebid/Prebid.js GitHub repository. The release includes core PRs (consent/legal-basis improvements, bid desirability adjustment, and enforcement of accessRequestCredentials), new features and adapters (Vuukle ortbConverter rewrite with video/native and new endpoint; Hubvisor analytics adapter; new ferio adapter; Ogury instream video support; Acxiom realid userID module), multiple bug fixes (including Criteo Id System and hb_cache_host fixes), and a range of maintenance updates across many bid adapters, identity modules and build/test tooling. Source archives (zip and tar.gz) were published with the tag.

Hubvisor and Media.Figaro Unveil Game-Changing DIRECT DEAL Solution

Hubvisor and Media.Figaro announced DIRECT DEAL, a new supply path optimization (SPO) solution designed to boost transparency, value, and environmental responsibility in programmatic advertising. Built by Hubvisor, DIRECT DEAL enables Media.Figaro to offer deals through a disintermediated programmatic route, complementing its existing inventory. The product uses client-side, serverless infrastructure and is compatible with Hubvisor's DSP integrations. Described as a three-in-one buyer solution, DIRECT DEAL aims to reduce costs in the programmatic value chain, raise win rates and match rates, and lower the campaigns' carbon footprint. Karine Rielland Mardirossian, Media.Figaro's managing director, says publishers can benefit from a deal system within a programmatic path, while Hubvisor CEO Sylvain Travers notes the concept addresses SPO friction and positions Media.Figaro as the first to inaugurate it. Renault has already been cited as an advertiser example of the approach.

Cavai Appoints Stephen Cutbill as VP, Global Partnerships - ExchangeWire.com

Cavai, the conversational advertising cloud, today announced the appointment of Stephen Cutbill as Vice President, Global Partnerships. Cutbill will aim to grow Cavai’s ecosystem of platforms, publishers and partners and drive adoption of its conversational advertising formats through an integrated approach to planning. He previously served as UK Managing Director at Hubvisor and has worked across News International, Future Publishing, Adconian Media Group, MediaMath, OpenX and TripleLift, bringing more than 15 years of experience on both the buy and sell sides of the digital advertising ecosystem. Ed Preedy, Chief Revenue Officer at Cavai, praised Cutbill’s track record in commercial training and partnerships. Cutbill added that raising awareness among buyers and sellers about conversational ads is crucial in today’s fast-moving market. Founded in 2018, Cavai enables marketers to deliver interactive, conversational formats in programmatic and social buys, with clients including Amazon, BMW, Daimler, Microsoft, Telegraph and Unilever.