Adagio
Adagio is a publisher monetisation platform for Prebid, header bidding and demand optimisation.
Analyst Perspective
Adagio is the trading name of Onfocus SAS, a French AdTech company focused on publisher monetisation infrastructure. Its products centre on server-side header bidding, exchange connectivity, demand partner access and demand path optimisation for digital publishers. The platform is built around Prebid-compatible infrastructure and tools intended to reduce latency, streamline auction management and improve publisher yield across display, video and native inventory on web and in-app environments. The company makes money from B2B monetisation software and transaction-linked commercial models sold to publisher monetisation teams, ad operations teams and yield managers. Based on the product data, Adagio combines software delivery with performance-linked pricing such as CPM-based charging and commission or revenue-share arrangements tied to media volume or revenue uplift.
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Key insights about Adagio
Category Differentiation
This is the French AdTech company Adagio operated by Onfocus SAS, not the hotel brand or hospitality group using the same name. It is a publisher monetisation and header bidding vendor, not a consumer media brand or DSP.
Adagio: About
Adagio operates a B2B publisher monetisation platform. It provides server-side header bidding infrastructure, exchange connectivity and optimisation software that help publishers connect more demand partners, reduce auction inefficiencies and improve ad yield. Value is created by embedding into publishers' programmatic stacks and increasing monetisation performance while lowering technical complexity around demand integrations, latency management and auction decisioning.
How Adagio Works & Monetises
Business model analysis and core revenue streams
Adagio uses a mix of software and performance-linked monetisation. Product evidence indicates SaaS-style platform delivery, while the supplied monetisation summary points to CPM-based charging and commission or revenue-share arrangements linked either to media volume processed or incremental revenue generated. This suggests a hybrid model where recurring platform usage and outcome-based pricing coexist.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Adagio: Frequently Asked Questions
What is Adagio?
Adagio is a publisher monetisation technology company that provides Prebid-focused server-side header bidding, exchange connectivity and demand path optimisation tools.
Who uses Adagio?
Its users are digital publishers, ad operations teams, yield managers and programmatic monetisation teams seeking to improve auction efficiency and revenue.
How does Adagio make money?
It monetises through platform software fees and performance-linked commercial models such as CPM-based charging and commission or revenue share arrangements.
Company Facts
- Founded
- 2016
- Headquarters
- 450 Rue Baden Powell, Cap Omega, Montpellier, Hérault 34000, FR
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- adagio.io