Aditude
Publisher monetisation software for header bidding, ad serving and yield.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Aditude Inc.
- Entity type
- COMPANY
- Founded
- 2019
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- aditude.com
What Aditude does
Aditude provides monetisation infrastructure to publishers as cloud software and related advertising enablement. It creates value by helping media owners improve auction competition, ad delivery speed, floor pricing, reporting visibility and overall yield. Revenue is generated through recurring platform access, usage-based software economics and revenue-share arrangements tied to advertising income, with additional value created through cross-selling multiple products across the publisher ad stack.
Category differentiation
Aditude is a publisher monetisation and ad infrastructure company, not a creative agency or a consumer media brand. It is distinct from general ad networks because its core offering is software and monetisation tooling for publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Aditude is a private AdTech vendor focused on publisher monetisation infrastructure. Its product suite centres on header bidding, ad serving, yield optimisation and analytics for digital publishers, ad operations teams and monetisation engineers. The company sells tools such as a Prebid wrapper, client-side ad server, server-side bidding, dynamic floor pricing and reporting products that help publishers manage demand integrations, auction logic, latency and revenue performance across web, in-app and video environments. The company generates revenue through a hybrid model of software fees and performance-linked monetisation arrangements. Its 2024 acquisitions of CPMStar and Hashtag Labs indicate expansion beyond core header bidding software into gaming-focused monetisation and a broader supply-demand ecosystem. Customers are primarily publishers rather than advertisers, although the CPMStar asset adds a demand marketplace capability for buyers seeking access to integrated publisher inventory.
Company news briefing
Briefing updated:
Following its £15 million Series A and acquisitions of CPMStar and Hashtag Labs, Aditude continues to expand its programmatic publishing solutions under Chief Revenue Officer Anthony Gonsalves. The company has further advanced its thought leadership by publishing strategic guidance on publisher infrastructure, Prebid server evaluation, and revenue intelligence, alongside introducing the concept of "Agentic AdOps" to streamline revenue operations amidst AI-driven traffic shifts.
Business model & monetisation
Aditude uses a hybrid commercial model combining SaaS subscription or platform fees with revenue-share agreements linked to publisher advertising performance. Its software stack can be sold as fixed-fee infrastructure, usage-led monetisation tooling or performance-based revenue uplift sharing. Following the CPMStar acquisition, it also appears to participate in demand-side monetisation flows tied to advertiser access to supply.
- Publisher monetisation software subscriptions
- Software Subscription
- Publisher revenue-share agreements
- Percentage Take-Rate
- Demand marketplace monetisation via CPMStar
- Percentage Take-Rate
- Usage-led infrastructure and implementation-linked platform revenue
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Aditude, Inc.
IAB vendor record: 1317
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 208 · aditude.com
Products & market categories
Subsidiaries & acquisitions
- Hashtag Labs
Publisher adtech software for header bidding, analytics and debugging.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Aditude Publishes New Blog Posts on Prebid Server Evaluation, Revenue Intelligence, and Publisher Infrastructure
Recorded impact score: 4/5
Aditude added four new blog posts on September 25, 2026: 'How to Evaluate a Prebid Server Provider: The Questions Most Publishers Don't Ask', 'What Is Revenue Intelligence? Why Publishers Confuse It With Reporting?', 'Prebid Server Architecture for Enterprise Publishers: What Actually Works at Scale', and 'What Is Publisher Infrastructure? A Definition for Ad Tech Teams'.
What Should Publishers Actually Do When AI Is Eating Their Traffic?
Recorded impact score: 3/5
Revenue Operations blog post by The Aditude Team, published Jul 20, 2026, addressing publisher strategies for AI-driven traffic decline.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Director, App Business Development(Director) | Revenue | United States | |
| Software Engineer (Front End)(Mid-Level) | Engineering | United States | |
| Product Manager (App Monetization Solutions)(Senior) | Engineering | United States |
Explore company relationships
Questions about Aditude
What is Aditude?
Aditude is a private AdTech company that provides publisher monetisation software, including header bidding, ad serving, yield optimisation and analytics tools.
Who uses Aditude?
Its main users are digital publishers, media owners, ad operations teams, monetisation engineers, analysts and publisher executives.
How does Aditude make money?
It makes money through a mix of SaaS fees, usage-based software economics and revenue-share arrangements tied to publisher advertising performance.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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