Mile
Publisher monetisation software for header bidding, yield and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Automatad Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 26 Broadway, New York, NY 10004, United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- mile.tech
What Mile does
Mile Tech operates a B2B publisher monetisation model. It provides proprietary software modules that plug into publishers' existing programmatic stacks and also offers managed support around ad operations and yield management. The value proposition is to increase publisher revenue and reduce operational inefficiency by improving floor pricing, bidder routing, signal quality, analytics and serving decisions. This positions the company between pure SaaS tooling and a service-assisted monetisation platform for media owners.
Category differentiation
Mile Tech is a publisher-side AdTech and monetisation software brand, not a mobility, payments or insurance company with a similar name. It serves media owners and ad operations teams rather than advertisers or consumers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mile Tech is the trading name of Automatad Inc., a US-based AdTech software company focused on helping digital publishers improve programmatic advertising revenue. Its product suite includes header bidding infrastructure, dynamic floor pricing, revenue analytics, bid enrichment, traffic shaping and AI-assisted ad serving. The company serves publishers, ad operations teams, yield managers and media owners that want to improve CPMs, fill rates and auction efficiency across web inventory. The business generates revenue through a hybrid model combining software access and managed monetisation services. Its Ad Management Platform is explicitly sold on a flat-fee basis rather than a traditional revenue-share structure, while other modules are sold as subscription-style publisher tools. Mile creates value by using auction data and workflow integrations, particularly with Prebid and broader programmatic infrastructure, to improve publisher yield and operational efficiency.
Company news briefing
Briefing updated:
Mile.tech has formally rebranded as Automatad, Inc., though it continues to operate under the Mile trade name. Alongside this structural change, the organisation has introduced a comprehensive leadership overview detailing its core executive team. Technically, the company remains focused on header-bidding optimisations, evidenced by recent updates to its adapter within the Prebid.js 11.9.0 release to support publisher monetisation. These developments reflect a period of corporate formalisation and sustained technical integration within the programmatic advertising landscape.
Business model & monetisation
The company monetises primarily through SaaS-style platform fees and managed service fees paid by publishers. Its Ad Management Platform is explicitly marketed with a flat-fee pricing model rather than a percentage revenue share. Additional revenue comes from subscription access to individual optimisation modules such as dynamic flooring, revenue analytics, identity enrichment and ad serving, with pricing tied to platform access, support and demonstrable yield improvement.
- Ad management platform fees
- Flat-fee managed monetisation platform
- Dynamic flooring module
- SaaS / software subscription
- Revenue analytics module
- SaaS / software subscription
- Identity and bid enrichment tools
- SaaS / software subscription
- Ad operations and support services
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Automatad Inc. (Mile)
IAB vendor record: 1464
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Mile
What is Mile Tech?
Mile Tech is the trading brand of Automatad Inc., a publisher monetisation software company that helps digital publishers improve programmatic revenue through yield optimisation, analytics and ad management tools.
Who uses Mile Tech?
Its users are digital publishers, media owners, ad operations teams, yield managers and revenue analysts that run advertising-supported web properties.
How does Mile Tech make money?
It makes money from software fees and managed service fees, including a flat-fee ad management model and paid access to monetisation and analytics modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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