Mile

Mile Tech operates a B2B publisher monetisation model. It provides proprietary software modules that plug into publishers' existing programmatic stacks and also offers managed support around ad operations and yield management. The value proposition is to increase publisher revenue and reduce operational inefficiency by improving floor pricing, bidder routing, signal quality, analytics and serving decisions. This positions the company between pure SaaS tooling and a service-assisted monetisation platform for media owners.

Mile Tech is the trading name of Automatad Inc., a US-based AdTech software company focused on helping digital publishers improve programmatic advertising revenue. Its product suite includes header bidding infrastructure, dynamic floor pricing, revenue analytics, bid enrichment, traffic shaping and AI-assisted ad serving. The company serves publishers, ad operations teams, yield managers and media owners that want to improve CPMs, fill rates and auction efficiency across web inventory.

The business generates revenue through a hybrid model combining software access and managed monetisation services. Its Ad Management Platform is explicitly sold on a flat-fee basis rather than a traditional revenue-share structure, while other modules appear to be sold as subscription-style publisher tools. Mile creates value by using auction data and workflow integrations, particularly with Prebid and broader programmatic infrastructure, to improve publisher yield and operational efficiency.