BidFuse
Programmatic ad server and SSP focused on CTV and publisher yield.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bidfuse, Inc.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 1085 Warburton Ave, New York NY 10701, United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- bidfuse.com
What BidFuse does
BidFuse operates a B2B adtech infrastructure model. It supplies proprietary ad serving, auction management and supply-side monetisation software to publishers, media owners, app developers and related adtech companies. Value is created by improving fill, pricing, transparency and demand routing across multiple digital channels, especially convergent TV and video environments. Revenue is generated from participation in programmatic transaction flows and related platform usage rather than from consumer monetisation.
Category differentiation
BidFuse is a sell-side adtech infrastructure provider, not a demand-side buying platform or media agency. It should be distinguished from general AI vendors because its machine learning is applied to ad serving and yield optimisation, not foundational LLM infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BidFuse is a private US adtech company that provides programmatic monetisation infrastructure for publishers, media owners, app developers, game studios and other supply-side participants. Its product stack centres on a configurable ad server and modular supply-side platform, with channel-specific solutions for connected TV, web, mobile apps, gaming, audio and DOOH. The platform handles auction logic, bid routing, yield optimisation, reporting and integrations such as SDKs, APIs, OpenRTB, VAST and Prebid. The company makes money primarily as a supply-side intermediary, taking a share of media spend or publisher revenue generated through its ad serving and SSP infrastructure. Although its website also references helping global brand advertisers reach audiences, the product-level evidence indicates that its direct paying customers are mainly publishers, media owners and adtech partners seeking better monetisation, transparency and control across programmatic channels.
Business model & monetisation
BidFuse primarily monetises through programmatic supply-side economics, likely taking a percentage of media spend, auction revenue or publisher earnings processed through its SSP and ad server infrastructure. Its commercial model combines take-rate or revenue-share mechanics with embedded platform value from bidstream processing, supply-path optimisation and yield management. The available evidence does not strongly support a pure seat-based SaaS model as the main revenue source.
- SSP transaction take-rate
- Percentage of media spend or publisher revenue processed through supply-side monetisation
- Ad server infrastructure fees
- Platform usage embedded in ad serving and auction execution
- Header bidding and integration services
- Technical monetisation tooling and related implementation support
- Channel-specific monetisation solutions for CTV, web and in-app
- Commercial packaging around specialised supply products
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Trendesk TV LLC dba BidFuse
IAB vendor record: 1466
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 1,571 · bidfuse.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about BidFuse
What is BidFuse?
BidFuse is a US adtech company that provides ad serving and supply-side monetisation infrastructure across CTV, web, mobile apps, audio and DOOH.
Who uses BidFuse?
Its main users are publishers, media owners, CTV operators, web publishers, app developers, game studios and other supply-side adtech businesses.
How does BidFuse make money?
It primarily earns revenue through supply-side programmatic economics, likely taking a share of media spend or publisher revenue processed through its platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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