Observed Signal · Sep 16, 2026 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 3/5 · Sentiment: Positive
Technical Release Market: Prebid.js 11.35.0 released with Adbix adapter
Prebid.js, an open-source header bidding wrapper, has released version 11.35.0. This release introduces a new bid adapter for Adbix, along with several core updates and bug fixes. Key changes include a core improvement for safe renderer bids, maintenance updates for various RTD providers, and endpoint updates for several bid adapters. Notably, the Criteo bid adapter received parameter type declarations, and the Adkernel bid adapter now supports DSA (Digital Services Act) requirements. The release also includes clarifications for hashed email requirements in the Acxiom Real ID integration.
Regular open-source AdTech library release with bug fixes and new adapter; moderate importance as maintainers depend on it.
Key Takeaways & Evidence Grounding
- Prebid.js version 11.35.0 released.
- New bid adapter added for Adbix.
- Core: safe renderer bids no longer use legacyRender write path.
- Adkernel bid adapter adds DSA support.
- Criteo bid adapter adds parameter type declarations.
Connected Companies & Entities
8 Entities mappedNexx360
Neutral programmatic cloud for publisher monetisation orchestration.
“Bid adapter bug fix for video playerSize....”
AdKernel
White-label programmatic ad tech infrastructure for agencies, networks and publishers.
“Bid adapter DSA support....”
Criteo
Commerce media platform for retail advertising and open internet activation.
“Bid adapter parameter type declarations....”
ReklamUp
Publisher monetisation SSP for web and mobile inventory.
“Bid adapter regional endpoint support....”
Prebid
Open-source header bidding standards body for publishers and ad tech.
“Open-source header bidding wrapper project on GitHub....”
Sevio
Publisher monetisation stack combining SSP, ad server, CRM and sales services.
“Bid adapter page URL resolution via refererInfo....”
Mobian
Brand intelligence and contextual measurement software for marketers and agencies.
“RTD provider maintenance update....”
Acxiom
Enterprise identity, data and audience infrastructure for marketing.
“Real ID hashed email requirement clarification....”
Ontology Mapping & Concepts
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