AdKernel

AdKernel operates a B2B ad infrastructure model. It develops proprietary programmatic software and sells it as hosted or deployable white-label platforms that clients can brand as their own. The business creates value by reducing the time, cost and engineering burden required for customers to launch DSPs, exchanges, header bidding stacks and related monetisation systems. It complements software revenue with technical development, implementation and strategic consulting services for custom deployments and integrations.

AdKernel is a private ad technology company that provides hosted and white-label programmatic infrastructure for businesses that want to operate ad buying, ad serving, exchange and monetisation products under their own brand. Its product set includes a white-label DSP, RTB exchange ad server, PPC ad server, header bidding technology, campaign workflow automation, data activation tools and related consulting and implementation support.

The company generates revenue mainly from software licensing and hosted infrastructure, with commercial models spanning SaaS-style fees, revenue share, QPS-based pricing, on-premise licensing and services revenue. Its direct customers are businesses rather than consumers: media agencies, trading desks, ad networks, publishers, SSP operators, performance marketing firms and in-house programmatic teams.