ReklamUp
Publisher monetisation SSP for web and mobile inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Arsus Technologies Ltd
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- reklamup.com
What ReklamUp does
The company operates a B2B publisher monetisation platform and managed yield service. It integrates publisher and app inventory into Google Ad Manager, connects that supply to Google AdX and additional bidding partners, and improves auction competition through header bidding, open bidding, and app mediation. ReklamUp creates value by increasing publisher revenue per impression and fill rate, then captures a share of the resulting advertising revenue.
Category differentiation
This company is not a consumer app, publisher, or advertiser brand. It is a publisher monetisation and SSP business focused on programmatic supply, yield optimisation, and Google-linked monetisation infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Arsus Technologies Ltd, trading as ReklamUp, is a private AdTech company that provides publisher monetisation infrastructure for web and mobile inventory. The company operates as a Google Ad Exchange and Google MCM partner, runs its own supply-side platform, and offers header bidding, open bidding, app mediation, ad layout optimisation, and implementation support through direct integration with Google Ad Manager and related demand sources. The business serves digital publishers, app developers, and media owners that want to increase fill rates and eCPMs across display, video, interstitial, and rewarded formats. It generates revenue primarily through a percentage share of advertising revenue or margin on monetised supply, supplemented by managed monetisation services tied to onboarding, optimisation, and yield improvement.
Business model & monetisation
ReklamUp monetises primarily through percentage take-rates on publisher advertising revenue generated via its SSP, Google AdX/MCM access, header bidding, open bidding, and app mediation services. Its commercial model follows standard ad network and SSP economics, where the company retains a margin from cleared media spend and revenue uplift. It also monetises through service-led implementation and optimisation support embedded in publisher monetisation engagements.
- Publisher revenue share from programmatic monetisation
- Percentage Take-Rate
- Managed implementation and optimisation support
- Service Fee
- Advertiser margin on aggregated inventory access
- Media Arbitrage
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ARSUS TECHNOLOGIES LTD
IAB vendor record: 1619
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared special purpose IDs
- 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 728 · reklamup.com
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ReklamUp
What is ReklamUp?
ReklamUp is a publisher monetisation platform operated by Arsus Technologies Ltd that provides SSP, header bidding, open bidding, app mediation, and Google AdX/MCM access.
Who uses ReklamUp?
Digital publishers, mobile app developers, and media owners use ReklamUp to monetise web and in-app inventory and improve yield.
How does ReklamUp make money?
It makes money mainly through a percentage share of advertising revenue generated through its monetisation stack, with additional service revenue from implementation and optimisation support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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