R2B2

R2B2 operates as a publisher monetisation platform combining ad tech infrastructure with managed services. It integrates publisher inventory into multiple programmatic demand sources, optimises auction dynamics and yield, and supports deployment through tags or header bidding. The value proposition is higher fill, stronger eCPMs and reduced operational complexity for publishers. Commercially, it sits between publishers and demand partners, taking a share of monetised advertising revenue while using its scale and integrations to improve publisher outcomes.

R2B2 is a Czech publisher monetisation company operating a managed programmatic platform for digital publishers. Its core offer is to help website owners and media companies increase advertising revenue by connecting their inventory to a broad set of SSPs and additional proprietary demand sources, with onboarding, implementation and yield optimisation support included.

The company makes money primarily through a revenue-share model on media monetised through its platform rather than fixed public SaaS fees. Its customers are publishers and website owners that want outsourced or semi-managed monetisation across display and video formats on web, mobile and connected TV environments. R2B2 has expanded its capabilities through acquisition, including Caroda for video advertising technology.